PR 20/20

JUNE 5, 2018

Simply having a college degree or background in a related marketing role isn’t enough— instead, we stay hungry for knowledge and seek to learn more. Marketing is a fast-paced and ever-changing industry, meaning staying up on the latest trends, techs and best practices is constantly important to your career. Converting visitors.

Course 64

Course Marketing Analytics Google 64

Agility PR Solutions

JANUARY 1, 2024

But of course, your work is far from over. People need to be excited about learning more about […] The post How to create compelling app marketing videos: Your app’s path to success appeared first on Agility PR Solutions. So, you’ve just launched your new app and feel pretty good about it. That’s great!

Video 123

Video How To Marketing Course 123

Contently - Strategy

OCTOBER 20, 2021

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. But sometimes, sifting through a sea of content about marketing can be overwhelming. Check out these courses, research, playbooks, and more to take your content to the next level.

Resources 121

Resources Content Marketing Healthcare Marketing 121

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

Agility PR Solutions

NOVEMBER 22, 2021

Content marketing is a great approach for building a relationship with a target audience. Of course, unless you’re a sole trader, your […]. Of course, unless you’re a sole trader, your […]. The post 8 ways to humanize your content marketing strategy appeared first on Agility PR Solutions.

Content Marketing 169

Content Marketing Strategy Marketing Course 169

wiredPRworks

MAY 3, 2021

A WIRED PR PRIMER mini-course for podcasters, speakers and event planners. Did you catch my WIRED PR primer course promo in my Podfest Master Class case study ? At the end of the presentation, I offered you free tuition to the WIRED PR PRIMER, a mini-course that sells for $97. WIRED PR PRIMER COURSE CODE.

Course 52

Course Case Study Strategy Energy 52

Agility PR Solutions

JANUARY 4, 2021

The widespread halt of travel and decrease of in-person activities after the initial outbreak of COVID-19 has radically changed the way we work and live, causing PR and social media pros to reexamine their plans—and, in many cases, shift course. The post 4 ways influencer marketing evolved in 2020 appeared first on Agility PR Solutions.

Marketing 170

Marketing Travel Course Social Media 170

Waxing UnLyrical

SEPTEMBER 2, 2020

I have some pretty big news that is literally the manifestation of all three, and for which I am so grateful: The Social PR Virtuoso® Master Course has a new home! And I realized that as much as I love, and am proud of, the Master Course ( and I am ), I don’t have the bandwidth to maintain it the way it deserves. What about you?

Course 52

Course Training Analytics LinkedIn 52

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Critical Mention

SEPTEMBER 18, 2018

The new model for content creation and marketing regarding social media has shifted from just pushing content for the sake of promoting yourself to become more personalized, interactive and focused on storytelling. The post A Crash Course in Social Media appeared first on Critical Mention - Media Monitoring. SCHEDULE A DEMO.

Course 79

Course Social Media Media Community 79

Prohibition

APRIL 3, 2024

Here we are going to take a look at the differences between the two and pick out the benefits that social media marketing has over those traditional methods. This can save thousands of pounds when it comes to delivering your content and makes social media a more affordable option for the smaller companies that have lower marketing budgets.

Social Media 62

Social Media Advertising Advertising Marketing 62

Solo PR Pro

MARCH 31, 2020

On March 31, 2020 we weighed in with opinions and insight on the following topics of interest: Should I wait until things are normal again to market my business? The post Chat Recap: Staying the Course In a Crisis appeared first on Solo PR Pro. How should I approach business development right now?

Course 52

Course Crisis Leadership Community 52

Sword and the Script

APRIL 27, 2021

And it’s not instructive for setting priorities in marketing. To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. Because when marketing invests invest time and budget into owned media, you are building two assets.

B2B 148

B2B Marketing Content Marketing Course 148

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

We’re in the middle of the first quarter, which for many PR and marketing teams can mean close budget scrutiny. But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. Does it reinforce the brand story?

Measurement 334

Measurement How To Retail Analysis 334

Melissa Agnes

MARCH 21, 2018

These five phases provide a structure for course curriculums that is both easy to digest and implement. What types of courses does Crisis Ready apply to? Crisis Ready is being added as required reading for the following types of courses, in colleges and universities around the world: Business. Communication. Crisis management.

Course 56

Course Crisis Crisis Management Exercises 56

wiredPRworks

MAY 3, 2021

A WIRED PR PRIMER mini-course for podcasters, speakers and event planners. Did you catch my WIRED PR primer course promo in my Podfest Master Class case study ? At the end of the presentation, I offered you free tuition to the WIRED PR PRIMER, a mini-course that sells for $97. WIRED PR PRIMER COURSE CODE.

Course 40

Course Case Study Strategy Energy 40

PRSay

MAY 9, 2023

However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. However, most recently, EMV is used to evaluate ROI for influencer marketing campaigns. How Soulmates.ai

Measurement 81

Measurement Marketing Pharmaceuticals Social Media 81

Cision

APRIL 6, 2017

At the Forrester Consumer Marketing Conference held in New York on April 6th, marketing and insights leaders from Adobe, Forrester and Cision shared how they listen to improve marketing communications. Of course once you have an insights based on data it is integral that it is supported by second or third data points of fact.

Marketing 237

Marketing Conference Data Consumer 237

Sword and the Script

JULY 25, 2023

Brand building is increasingly important as B2B prospects come to a decision before ever talking to sales, yet a new report finds 69% of CFOs view brand marketing as a cost center Most searches are zero-click searches. Mindshare has always been crucial to marketing, but the sum total of these variables means it’s more important than ever.

B2B 95

B2B Brand Branding Marketing 95

Contently - Strategy

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important. The Check, Please!

Content Marketing 120

Content Marketing Marketing Viral Study 120

Flack's Revenge

DECEMBER 4, 2018

Are the waters safe for social media marketing? interestingly, this Digiday articles says Facebook advertisers are staying the course ). I’m blogging on the following topic and wanted to get the thoughts of you and others who rock it in social media and related areas like digital PR, and content and influencer marketing.

Social Media 174

Social Media Marketing Media Facebook 174

5W PR

FEBRUARY 20, 2020

According to influencer marketing agency Mediakix, 60% of the platform’s monthly users are 16 to 24 years of age. Yet, Mediakix reports only 4% of social media marketers take advantage of the app. Using TikTok for Marketing. Of course, include goals and timelines, and keep everyone informed about the progress of the plan.

Marketing 120

Marketing Instagram Analytics YouTube 120

Ronn Torossian

FEBRUARY 15, 2018

Defining a Winning Marketing Strategy NY Knicks Style. In sports, often the winning marketing strategy is tied to a winning season. But the New York Knicks have not let the team’s lack of success on the courts impact their winning marketing efforts. The Knicks entered the 2017 season, … READ MORE ».

Strategy 150

Strategy Marketing Sports Course 150

Agility PR Solutions

FEBRUARY 11, 2024

AI is of course bigger than just the Generative variety—and when communicators can learn to understand the bigger AI picture, new research from human insights AI firm Entropik finds a rich meta-analytical plateau awaiting that’s loaded with marketing and PR treasure.

Analytics 184

Analytics Course Technology Communications 184

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

Social Media 118

Social Media Video Marketing Media 118

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

5W PR

FEBRUARY 22, 2023

You can use both traditional offline PR methods as well as online marketing. A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market. Live events can include many different possibilities, from the conventional to more outrageous guerrilla marketing tactics or Stunts.

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

DECEMBER 18, 2019

You can use both traditional offline PR methods as well as online marketing. There are certain basic PR tactics that should be done as a matter of course, when you are releasing a new product, starting a business or want to tell the public about any new business related development. Press Releases.

Strategy 133

Strategy Marketing Trade Shows Video 133

Business Wire

MAY 11, 2017

The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years. The only question now is how far will marketing and PR grow together.

Study 216

Study Marketing Journalism Advertising 216

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! A veteran marketer and an up-and-coming rookie argue the call.

Consumer 80

Consumer Marketing Television Viral 80

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Agility PR Solutions

APRIL 23, 2020

A substantial majority of marketers have either altered or completely suspended their marketing activities in response to the coronavirus pandemic, according the results of a recent survey. The post Marketers respond to consumers’ annoyance with ‘business-as-usual’ outreach appeared first on Agility PR Solutions.

Consumer 97

Consumer Marketing B2B Survey 97

Communications Conversations

APRIL 19, 2022

Of course, the marketing community was all over this. In fact, this thread by Morning Brew’s Jack Appleby claims that 50 marketers in a recent Twitter chat thought the tweet thread was a complete joke, and irreparabaly harmed the social media industry by insinuating social media interns are completely inept.

Internal 122

Internal International Social Media Twitter 122

Deirdre Breakenridge

FEBRUARY 7, 2022

At my agency, one of our senior leaders had misreported the marketing campaign results in his presentation to the client. Of course, ethics and values are a personal choice and a business practice. A situation stands out in my mind from 20 years ago. Here’s when your mentors’ ethics and values really matter.

Ethics 367

Ethics Course Video Agency 367

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. This is a new illustration of the classic example of how high-quality marketing is far less expensive than the cheap stuff. Relationships?

Leadership 189

Leadership B2B Marketing Study 189

Contently - Strategy

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. And brands noticed.

Video 89

Video Strategy Marketing Instagram 89