The Proactive Report

OCTOBER 30, 2023

What are people saying about your brand when discussing CRM systems on social media? TIP: When witting content that will be indexed online, refer to the Google Quality Guidelines Value with Analytics In this digital age it is possible to track everything. Set measurable goals and start tracking right away.

Trends 182

Trends Marketing Wikipedia Reddit 182

The Proactive Report

FEBRUARY 7, 2018

A social media management dashboard. The biggest advantage digital tools give us is the ability to track and analyze our work and show value from our results. If you would like to be notified when the PR Measurement Course based on this Google PR Dashboard goes live at the end of March, register here.

Tools 207

Tools Analytics Google Measurement 207

The Proactive Report

JUNE 18, 2021

Of course those things have to occur. What does PR do? There are many social media management tools you can use to do this – I prefer [link]. You can create your own groups on social media and build a community of engaged followers. And they paid $500 a month for strategy and measurement.

Small Business 213

Small Business Fashion Groups Local 213

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. Back in the pre-digital era before we could track the most intricate of details of PR, that reputation was probably fair.

Measurement 49

Measurement Analytics Google Agency 49

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media.

Social Media 60

Social Media Media Television Radio 60

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. For questions or PR support, contact me via jerry@spinfactory.com.

Publicity 52

Publicity Marketing eBook Public Affairs 52

The Proactive Report

MAY 7, 2018

The PR Measurement Course could give you that extra edge on your resume. The post New Study Highlights Skills Gap in College Graduates appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Study 100

Study Analytics Software Data 100

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023. In this digital age it is possible to track everything.

Digital PR 264

Digital PR Marketing Infographics Video 264

PR Conversations

NOVEMBER 22, 2023

Although the accelerating decline in the influence of national and local media signalled an end to the dominance of a journalist-to-PR career pathway, it also weakened the established case for the importance of PR in the C-suite (boardroom). Of course, there’s a need to understand planning – but within a BANI world context.

Education 52

Education Reputation Leadership Technology 52

Waxing UnLyrical

FEBRUARY 7, 2014

Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. Media + Google Analytics + behavior metric on one dashboard #measurepr. Of course, the issue of AVE (ad value equivalency) came up. measurepr.

Measurement 89

Measurement Media Training Google Resources 89

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. We still prize earned media stories that appear in brand-name media outlets.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Landis PR

JANUARY 16, 2024

Now, of course, these events are more like conferences, but the real purpose is to spend a couple of days together so that people can become friends and can share sensitive information about their businesses. To date those in-person meetings form the backbone of our network. Our members come together twice a year.

Agency 59

Agency Internal International Meeting 59

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

PR News

NOVEMBER 7, 2016

Fortunately, we were interrupted by a mutual friend and neither of us had to share the answer, which is, of course, Yes! Six Questions to Ponder Now appeared first on PR News Blog. She whispered the question to me as if to self-Google were verboten. Who hasn’t done that in… Continued. The post Do Your 3 Search Words Suck?

Google 117

Google Course Blogging Industry 117

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. I’m a high value consultant.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Norton's Notes

APRIL 21, 2016

Of course, it highlights that YouTube is better – it is written for them. I am sure most of us working in digital PR and social media have noticed how YouTube links don’t receive quite as much reach or engagement as they once did – that is no coincidence. I mean seriously?

YouTube 28

YouTube Advertising Advertising Television 28

The Proactive Report

MARCH 27, 2018

Just this last week there were several articles in the news about the value of measurement and analytics. million more analysts and leaders needed to make use of the information big data supplies. Deliver measurement and reporting of results and optimization plans and communicate this to a cross-functional team.

Analytics 100

Analytics Measurement B2C Construction 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics.

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics.

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics. Sources: Crunchbase , DM News ).

Technology 12

Technology Software Company Marketing 12

The Proactive Report

DECEMBER 12, 2017

If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018. Download the Google Analytics custom PR Dashboard we developed and get started. If you dont know what to measure read this transcript of the #MeasurePR chat. It’s free. Image from TEKsystems.

Analytics 228

Analytics SEO Infographics Software 228

ZudePR

JANUARY 26, 2016

If we want to be taken seriously, we have to believe in something, and that something has to be genuine; it has to be something by which we can be measured, first by ourselves and then by others. ” Dave, the PR: People only truly follow you if you believe in something. .” ” Dave, the PR: Ooh, top tip, Adrian.

How To 65

How To Meeting Creativity Agency 65

Rock the Status Quo

JANUARY 22, 2015

According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources. This study belittles the value of media, which ruffles my feathers a bit. Is it shared by the NYT?

Agency 100

Agency Survey Customer Service Engineering 100

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

MAY 2, 2024

We’ve got a couple of different tools for social media. And so of course you want to be internally linking to pages you care about on your site, and I think that sends an important signal to Google that this page is important and matters and it should rank. Does internal linking have a measurable effect on ranking?

Internal 118

Internal International Insurance Insurance 118

Sword and the Script

MARCH 1, 2022

Of course, these sites know most of the press releases have little value to their readers, so they create a back page that’s buried out of sight. Notified by Intrado added “coverage books” to its PR platform. Traditionally distribution services pay new sites a small fee every time they syndicate a press release. Meltwater case study.

Software 121

Software Case Study Advertising Advertising 121

Doctor Spin

MAY 21, 2023

Retainer PR agency. You pay a monthly fee for chosen PR services with a retainer PR agency. This could include senior advisory, media outreach, content creation, social media management, and more. Media relations. Digital PR. Marketing PR. Industry PR (B2B).

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). She is a social media, SEO, Internet marketing and blogging consultant.

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

NOVEMBER 10, 2020

Photoshop and crop holding images for the website and social media. Of course, sometimes there will be further follow-ups from the journalist for raw data or tailored quotes. For smaller Digital PR teams that I consult and train, who are just dipping their toes into the outreach world, I initially advise them to use Streak. .

Pitching 164

Pitching Writing Digital PR How To 164

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. His personal blog is PR Studies and he edits a magazine called Behind the Spin. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral.

Communications 81

Communications How To Blogging Content Marketing 81