Communications Conversations

MARCH 19, 2015

Fairly damning, and pretty much the exact opposite of what PR folks paid to build positive reputations for brands want to see. How could a brand like Spirit have SUCH a negative brand reputation and still be in business? And yet they seem to have a HORRIBLE brand reputation. Conclusion: Do not fly Spirit.

Airlines 60

Airlines Reputation Brand Branding 60

Onclusive

AUGUST 22, 2017

Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. . Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stephen Waddington

MAY 16, 2017

Journalists in almost every category have been augmented by so-called influencers that have built their own networks on reputation. It puts public relations on a collision course with marketing disciplines. The majority of online communities are used as a means of content marketing, or rudimentary customer service.

Publicity 119

Publicity Customer Service Community Internal 119

Flack's Revenge

DECEMBER 5, 2018

Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. Social will evolve both as an organic and paid channel and of course, new social networks will arise. And LinkedIn is a powerhouse for B2B lead generation and recruiting.

Social Media 149

Social Media Marketing Media B2B 149

Mindful Marketing

JULY 16, 2022

During my 20-plus years teaching college ethics courses, my students and I have sometimes joked about that kind of thing, inferring that of all places, an ethics class is one deserving of absolute integrity. What would lead people reputed as among the most moral in one of the most ethical professions to make such a breach of integrity?

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Influencer detection and customer relationship management. Probably the least exciting aspect of social listening is customer service. Competitor analysis.

Customer Service 120

Customer Service Social Media Analysis Data 120

Stephen Waddington

JANUARY 6, 2019

Digital PR , Danny Whatmough Reputation Management , Tony Langham T he Power of Purpose , John O’Brien and Andrew Cave Becoming , Michelle Obama Danny Whatmough and Tony Langham’s books are from a new series produced by the PRCA and published by Emerald that provide a rock solid introduction to different aspects of public relations.

Radio 76

Radio Customer Service Small Business Analytics 76

Contently - Strategy

AUGUST 11, 2022

Paid ads and content marketing have inverse reputations. You may find you have a lot of material on a topic and can create a course out of those pieces. Once someone becomes a customer, it may be easy to forget about them and move on to the next lead. How content marketing leads to meaningful ROI.

Content Marketing 138

Content Marketing Marketing Strategy Consumer 138

Cision

AUGUST 9, 2016

A public relations 101 course in college really attracted me to the field of study. What role does social media play in reputation and crisis management today? In maintaining and building brand reputation, social media also allows public relations professionals to empower their customer advocates with shareable information.

Crisis 0

Crisis Reputation Study Social Media 0

ImPRessions - Crenshaw Communications

MAY 1, 2018

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. Don’t shy away from edgy or contrarian viewpoints.

B2B 147

B2B Leadership Customer Service eBook 147

Doctor Spin

APRIL 5, 2023

This builds trust over time and makes customers more likely to stick around even when they have other options. Of course, building trust isn’t enough if no one knows who you are in the first place. Reputation —Reputation plays a huge role in public relations for small businesses. Learn more about iceberg publishing.

Small Business 52

Small Business Strategy eBook Reputation 52

Melissa Agnes

JANUARY 5, 2015

1- Review your customer service policies and trainings. Do your customer service representatives understand their responsibility when it comes to issue management ? Review your customer service and issues management policies, and incorporate issue management protocols, procedures and guidelines within them.

Crisis 100

Crisis Exercises Customer Service Training 100

Stuart Bruce

JUNE 24, 2014

Indeed what’s in that toolkit is constantly changing and updating, but the fundamental principles of reputation management, engagement, dialogue and relationship management remain. Working together they can begin to re-imagine businesses and organisations as more social entities without the rigid silo structures that currently exist.

Social Media 158

Social Media Media Training Media Training 158

Melissa Agnes

JANUARY 5, 2015

Now that we have that all cleared up… here are the 3 absolute must-do’s to help make your 2015 crisis-free: 1- Review your customer service policies and trainings. Do your customer service representatives understand their responsibility when it comes to issue management ?

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Critical Mention

AUGUST 21, 2018

Of course, it’s normal to be upset about a negative review. Writing it to appeal to your target audience also improves your reputation in the long run. Failing to respond quickly implies that you aren’t focused on your customers or their feedback. It doesn’t mean responding in haste. Respond quickly.

Customer Service 61

Customer Service Writing Financial Local 61

Doctor Spin

APRIL 5, 2023

This builds trust over time and makes customers more likely to stick around even when they have other options. Of course, building trust isn’t enough if no one knows who you are in the first place. Reputation. Reputation plays a huge role in public relations for B2B. Better customer relationships. Extra Mile.

B2B 52

B2B Strategy eBook Small Business 52

PR in High Definition

JULY 22, 2019

For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. Then, of course, there’s the crisis communications element.

Media 74

Media Viral Video Newspapers 74

PR 20/20

JANUARY 16, 2023

a free marketing course). Salesforce blog ( @salesforce ): Expect insight on sales, customer service, marketing, cloud, IT, and small business from industry experts. Spin Sucks ( @SpinSucks ): Digs into PR topics, along with all things marketing (customer experience, reputation management, etc.).

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 101

Interviews Publicity Technology Social Media 101

PR in High Definition

AUGUST 27, 2019

And of course, the challenge with crisis situations is that seemingly minor incidents need to be handled correctly. If not, they will also slowly chip away at that reputation you’ve worked so hard to build up and eventually crack it completely. If it’s an unhappy customer, then should you pass it on to customer services?

Crisis 72

Crisis How To Newspapers Reputation 72

Reputation Us

SEPTEMBER 7, 2016

” If your financial institution is in need to safeguard itself and its reputation from potential issues, we’d welcome your outreach: PR@LTpublicrelations.com. We’re in a crisis and we need your help,” Anthony Huey, president of Reputation Management LLC in Sarasota, Fla., Credit Union Crisis Planning Essential.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Cision

JULY 6, 2015

Some social conversations are focused on a customer service concern with little latitude for platitude, but social customers otherwise manage interpersonal distance quite effectively (mute, unfollow, disregard, delete). The challenge then is to identify the right people to engage with.

Social Media 120

Social Media Media Wikipedia Tools 120

Sword and the Script

DECEMBER 3, 2019

If I sold these right now, I would stand to earn about $80 in short term capital gains – less taxes of course. PR wants to work with fair and reputable reporters the same way reporters want to work with credible sources. 3) The mainstream media is back with influence. 4) Meltwater joins AWS Data Exchange.

Data 88

Data Enterprise Survey Instagram 88

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. You can course correct your comms strategy when overall sentiment dips and immediate action is required.

Strategy 370

Strategy Communications Reputation Measurement 370

Communications Conversations

JANUARY 13, 2017

And, she’s got a great reputation as a valued counselor over at Blue Cross Blue Shield of Minnesota. Sometimes that means taking care of their customer service needs. I’m also focusing on taking electives courses that will help me in leadership development. Let’s meet Laura!

Insurance 60

Insurance Insurance Social Media Corporate 60

Onclusive

AUGUST 30, 2023

In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation. Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive.

Brand 195

Brand Branding How To Reputation 195

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. They had to be younger than 30. And, they had to work in Minnesota.

Social Media 128

Social Media Agriculture Marketing Media 128

wiredPRworks

OCTOBER 9, 2015

Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community. 2 Discover how to leverage PR (Personality and Reputation) to minimize an identity crisis, maximize registration and optimize participation.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Norton's Notes

OCTOBER 13, 2014

It’s interesting to read that brand awareness and reach is the the primary reason that those surveyed want to invest in social media (87%), followed by customer service (51%). In line with this, content creation (58%), blogger outreach (53%) and digital crisis management (48%) are the most popular services on demand from PR agencies.

Digital PR 45

Digital PR Trends Training Media Training 45

Prohibition

NOVEMBER 9, 2021

provide customer service to their clients. Organic social media can be used to manage your brand’s reputation and customer relationships. Responding immediately to existing customers when they have problems will help to increase their trust in your brand. Benefits of Organic Social.

Advertising 62

Advertising Advertising Social Media Facebook 62

PR Fuel

NOVEMBER 27, 2018

Zappos is more well-known for their great customer service, going out of their way to make their kings feel like part of the team. These stories weren’t pushed out by the companies themselves (though Zappos CEO Tony Hsieh includes it in his speeches on customer service); they spread organically throughout the web via word of mouth.

Survey 45

Survey Company Customer Service Small Business 45

Onclusive

JUNE 29, 2018

How and when your brand responds to the press is crucial to saving your brand’s reputation. As the situation changes, change your course. As CEO and co-managing partner of Brain+Trust Partners, he addresses and advises businesses and groups on how to move at the speed of customers. Keep your focus on the future. Assign roles.

Crisis 186

Crisis How To Brand Branding 186

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

A few simple steps can help protect reputation and resolve the issue relatively quickly. While the Gamgort memo was probably a sincere communication to employees put in the uncomfortable position of being targeted by a hostile social mob, it felt a bit like backpedaling, and of course it was promptly leaked to media and posted on Twitter.

Brand 136

Brand Branding Advertising Advertising 136

Cision

APRIL 5, 2016

I strongly believe in the good of PR and how it can affect a company or brand reputation. In addition, social media campaigns are very real — people can communicate with customer service departments all over the world with only 140 characters, faster than they can drive to a store and handle it in person.

Sports 120

Sports Industry Customer Service Travel 120

PRSay

JUNE 26, 2016

Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business. Deirdre Breakenridge is CEO of Pure Performance Communications.

Social Media 113

Social Media Media Infographics Community 113

PR Conversations

APRIL 8, 2015

The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Customer services. Community service. That demonstrates a 180 degree shift from Hahn’s inclusion of marketing techniques under the responsibility of PR.

Retail 40

Retail Radio Advertising Advertising 40