Doctor Spin

APRIL 5, 2023

This builds trust over time and makes customers more likely to stick around even when they have other options. Of course, building trust isn’t enough if no one knows who you are in the first place. Improved crisis management. A solid PR strategy can help a B2B organisation manage crises more effectively.

B2B 52

B2B Strategy eBook Small Business 52

PR 20/20

AUGUST 22, 2017

Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity. Be prepared to articulate the goals of your program(s), your objectives to achieve those goals and how your team intends to execute and manage them. Repeat as necessary.).

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

JULY 2, 2019

To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me. h) Crisis Management – Q&A with a PR Pro via TVEyes.

Trends 60

Trends Media Report Technology 60

Sword and the Script

JANUARY 3, 2023

Social media: PR practitioners may manage an organization’s social media accounts and use them to communicate with the public and promote the organization. When the company needs specialized expertise: PR agencies often have specialized expertise in certain areas, such as crisis management or social media.

Interviews 104

Interviews Publicity Technology Social Media 104

Reputation Us

SEPTEMBER 7, 2016

Effectively communicating about the crisis within the first 24 hours can avoid many problems and may help soften the negative news of the crisis. That’s what good customer service is,” Huey explained. “I Planning ahead, of course, can help address the key legal and compliance issues. People want to know.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Norton's Notes

OCTOBER 13, 2014

It’s interesting to read that brand awareness and reach is the the primary reason that those surveyed want to invest in social media (87%), followed by customer service (51%). In line with this, content creation (58%), blogger outreach (53%) and digital crisis management (48%) are the most popular services on demand from PR agencies.

Digital PR 45

Digital PR Trends Training Media Training 45

Onclusive

AUGUST 30, 2023

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. Swift and thoughtful responses to negative feedback can help in managing and mitigating potential reputation crises.

Brand 195

Brand Branding How To Reputation 195

The Stalwart Blog

APRIL 26, 2020

Of course, everybody’s focused on the lack of revenue, or being shut down completely, operating at half-speed, trying to get loans, all really important stuff. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram.

Crisis 78

Crisis Local Facebook Social Media 78

ImPRessions - Crenshaw Communications

JUNE 7, 2018

Strategic silence was the best course of action here, because any interjection by the brand would have probably amplified the negative attention and fueled greater criticism. Crisis-management best practice calls for an immediate response where a brand or personal reputation is on the line. Never wrestle a pig.

SEO 227

SEO Privacy Crisis Crisis Management 227