Sword and the Script

FEBRUARY 6, 2024

Whenever the “thing” is done – white paper, ebook, video – marketing is onto the next thing. Those little quips get lots of attention and everyone nods their head up and down in affirmation. There’s some truth to it because this is a classic problem in B2B. No conversation with sales. No feedback loop.

B2B 94

B2B eBook Engineering Blogging 94

Cision

MAY 16, 2016

The Institute for Public Relations recently released a white paper entitled Organizational Clarity: The Case for Workforce Alignment & Belief. Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. ” – IPR’s Organizational Clarity paper.

Internal 218

Internal International Communications Employee 218

Stephen Waddington

SEPTEMBER 16, 2020

Story is a corporate punk. We work with corporates, B2B companies and the public sector, helping them to tell the real stories of people, places and those they serve. By taking off the corporate mask and relating as people, our clients connect more clearly - without jargon and nonsense. I knew we were going to get along.

B2B 151

B2B Banking Corporate Crisis 151

ImPRessions - Crenshaw Communications

JUNE 11, 2020

It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts. Distributing a press release is another way to begin a conversation. not only with the media, but with the general public, depending on context. It can build credibility.

SEO 221

SEO Data B2B Writing 221

Sword and the Script

APRIL 2, 2024

Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. The quality of queries changed too as the web evolved.

Reddit 178

Reddit Software B2B Technology 178

Deirdre Breakenridge

SEPTEMBER 21, 2015

To download and/or read a white paper and images for the Umbrella Model of Public Relations, please visit [link]. Before starting Game Changer, he led North American PR for FICO and built a successful corporate PR department at data storage firm Xiotech (now called X-IO Technologies). … Read more.

Publicity 150

Publicity Corporate Tools Agency 150

Sword and the Script

FEBRUARY 26, 2019

This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 5: White papers are content marketing. What he meant to say is that he was writing white papers in 1997. Myth 1: Content is a commodity.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

Communications Conversations

NOVEMBER 22, 2022

” One of the things I was frustrated with as a corporate communicator earlier in my career was the way people wrote. When writing corporate memos, many used words like “Moreover”, “synergy” and “drill down.” White papers. Result: More readers! Blog posts. Social posts.

Writing 88

Writing Social Media Newspapers Media 88

Cision

APRIL 2, 2015

Social media forced corporate communications to evolve because it embraced authentic conversations that people cared about. People — customers, partners and outliers alike — had grown resistant to corporate messaging, most of which blatantly promoted corporate interests, but rarely engaged people in matters of interest.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Rock the Status Quo

AUGUST 11, 2014

Have you given it enough TLC… or is it a snoozefest of corporate-speak with minimal value? More preferable items included events, subject matter experts, white papers, product specs, locations or a facilities list, FAQs and a timeline or history of the company. And when they need a well-packaged story?

How To 242

How To Survey Resources Social Media 242

PRSay

FEBRUARY 5, 2018

Speeches, white papers, blog posts and even tweets create expectations about an executive’s communication skills that must be met when they do live Facebook chats, meet customers or talk with employees. According to the 2017 Edelman Trust Barometer , CEO credibility fell 12 points from the previous year, to 37 percent.

Communications 148

Communications Employee Leadership Writing 148

Cision

DECEMBER 22, 2015

Whether you are trying to create your own path or move up a corporate ladder, being indispensable creates leverage. Get our free white paper today! You want to have a network someone can ’ t duplicate. You want to create visibility and thought leadership someone can ’ t duplicate. Stay current.

Corporate 120

Corporate Leadership Creativity Study 120

Sword and the Script

FEBRUARY 16, 2021

Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Don’t mash case studies, white papers, webinars, press releases and blog posts together. click image for higher resolution). Media distrust grows.

Government 139

Government Survey Ethics Media 139

Deirdre Breakenridge

FEBRUARY 23, 2015

This is a big reason why, in my opinion, the best content strategies create a wide variety of deliverable assets – videos, white papers, blog posts, social media dialogues, webinars, byline articles in media, testimonials and more. You’re either in the game, and relevant as an option, or you’re not. Set the agenda.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Cision

JUNE 26, 2015

7. Integrate Your Overall Corporate Crisis Plan. While brands rely heavily on digital methods to communicate with their audiences, they should not forget about all that’s involved in the traditional corporate crisis plan. Click here for our free Crisis Communication white paper now! Digital is not the end all be all.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

PRSay

NOVEMBER 5, 2018

This post is brought to you by West Corporation , a proud sponsor of PRSA. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. For tips and best practices on video content, download our white paper, “ Using Video in Press Releases.”

Video 116

Video Communications Strategy Product Launch 116

Sword and the Script

DECEMBER 6, 2016

Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but it should have been. That subhead deserved a second chance.

Content Marketing 60

Content Marketing Marketing B2B eBook 60

PRSay

APRIL 27, 2018

As a PR writer, I write any number of articles, blog posts, white papers and social media updates daily, so I expected to be well prepared for this part. Joseph Priest, APR, is a corporate writer at Syniverse, a mobile solutions company in Tampa, Florida. Instead, I had a grueling time for two reasons.

Mobile 119

Mobile Writing Social Media Corporate 119

Marketwired

DECEMBER 10, 2015

The Marketwired Team wondered what PR, marketing and corporate communications pros are doing with content today , and what they’re going to be doing tomorrow. We’re curious, too. So we put together a survey and gathered some topline information about how practitioners are using content, what they are producing and why.

Infographics 100

Infographics Survey Content Marketing Marketing 100

5W PR

SEPTEMBER 13, 2019

Ascertaining the answers to the above will arm you with critical information on how to fulfill your major corporate mission which is to protect its reputation while helping it to develop and grow its target audience. It’s also good for lessons learned and a subsequent white paper or case study. Why Does It Matter?

Publicity 68

Publicity How To Case Study Meeting 68

Sword and the Script

JANUARY 20, 2018

The first example comes from a white paper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. Traditional methods like white papers, technical presentations and animations all have their place, but still something is missing to make the complex story simple and clear to understand.”.

Case Study 100

Case Study B2B Study Marketing 100

Sword and the Script

OCTOBER 22, 2019

Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. 3) Audio and podcasts. Sponsor a podcast.

Marketing 66

Marketing Survey Study B2B 66

Cision

JULY 31, 2015

Justin Saia, Manager of Corporate Communications at Nissan North America, says, “A crisis communications plan is only beneficial when it is treated as a fluid document that is actively maintained, frequently reviewed, and rehearsed. […] Continuous benchmarking is an essential tool to stay on top of industry best practices and new strategies.”.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. He thought too much of corporate writing was boring and conformist…and this was one way he urged us to keep thing interesting.

Writing 60

Writing Blogging Content Marketing Web 60

Cision

NOVEMBER 10, 2015

Read the crisis communications white paper! After carefully highlighting Carnival brand improvements, such as the industry first “Great Vacation Guarantee” and implementing a blue ribbon advisory board, Carnival brought in a dynamic change agent: a new CEO to tell the corporate story – Arnold Donald.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Melissa Agnes

JANUARY 29, 2015

White paper: Dark Websites as a Crisis Communications Strategy. So how important is it to make sure that your corporate website – and therefore your crisis communications home base – is mobile-friendly? So there’s no denying that your website is an important tool when it comes to your crisis communications.

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Cision

MARCH 17, 2016

Learn how with Cision’s free white paper! Our plan is to tap into different areas and generate a platform that establishes the importance of positive corporate culture and why Haufe is the leader in the space. What has been the biggest challenge of your career? Can you mitigate a crisis in real time?

Employee 120

Employee Agency Meeting Strategy 120

Sword and the Script

NOVEMBER 18, 2017

This trails traditional stables including case studies, videos and white papers. Typically, this is better used in newsletters, white papers and eBooks. Make the Uninteresting Interesting to Find Great Corporate Stories [UML]. We see infographics in content marketing survey results as well. 2) Design fundamentals.

Infographics 69

Infographics Data Case Study Content Marketing 69

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Ask your customers for interviews on your corporate blog – soft interviews. 3) Reports, ebooks and white papers. Media references are hard for several reasons.

B2B 79

B2B Media eBook Interviews 79

Beyond PR

APRIL 3, 2018

Over the past few decades, the purpose of sending a press release has extended far beyond simply alerting the media of major corporate announcements. It’s filled with rich content such as product marketing, multimedia, blog posts, white papers, upcoming events, etc. EXAMPLE: Marriott Promotes Their Corporate Blog.

Strategy 72

Strategy Education Resources Examples 72

Sword and the Script

JANUARY 19, 2021

If you work for a big agency or even a large corporate communications shop, you can designate one person as a relationship owner so that pitches are filtered through that person. In a sense, it’s like a knowledge management tool. A related feature Muck Rack offers is the “relationship owner” designation. click image for higher resolution).

Technology 170

Technology Publicity Software Pitching 170

Cision

JUNE 25, 2015

Monitor your site and look for results like increases in newsletter subscriptions, blog visits, white paper downloads and social media shares to tell the story of the article’s performance. Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights. Report back to leadership.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

NOVEMBER 3, 2016

If your organization’s messaging and tactics are stale, corporate-speak or robotic, you won’t inspire action. One of my all-time favorite messaging gurus – Frank Luntz – is fond of saying that 80 percent of our life is emotion. What are some of the key components of a successful media relations strategy? Become a Headline Hero.

Knowledge Base 120

Knowledge Base Social Media Policies Communications 120

Business Wire

FEBRUARY 2, 2018

Download our free social sharing white paper to learn how to leverage social channels for business news amplification. Social Amplification: PR professionals must create amplification programs for every news article and press release they generate. Not sure how to start this?

Facebook 177

Facebook Community Advertising Advertising 177

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Beyond PR

SEPTEMBER 1, 2016

Since the first commercial-built IR website was launched in 1995, these shareholder destinations have evolved to become the essential face of the financial brand and a tangible demonstration of corporate transparency.

Study 55

Study Communications Media Retail 55

Shift Communications

JUNE 19, 2017

An EU citizen visits a Canadian company’s website and fills out a form for a white paper download. The US cable company is now subject to GDPR, and cannot resell or share that citizen’s data, even if they are legally permitted to resell or share US citizens’ data. If this sounds like a logistical nightmare, it is.

Publicity 163

Publicity Marketing Privacy Advertising 163