PRSay

APRIL 27, 2018

As a PR writer, I write any number of articles, blog posts, white papers and social media updates daily, so I expected to be well prepared for this part. Work with your Chapter to get placed with a mentor, and be sure to build in time for this review so finishing the writing won’t take precedence.

Mobile 120

Mobile Writing Social Media Corporate 120

Beyond PR

JULY 27, 2016

As Corporate Communications: Demand Generation’s New, Indispensable Resource points out, “Press releases can be used to engage an audience beyond journalists, including prospects, customers and industry influencers, often exactly the audiences that marketers want to bring into the larger demand-generation framework.”.

Writing 40

Writing SEO Web Content Marketing 40

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Did you know? Check out our services.]. Identifying backlinks.

Technology 170

Technology Publicity Software Pitching 170

Melissa Agnes

JANUARY 29, 2015

I speak and often write about the use of mobile technology for crisis communication and crisis management. White paper: Dark Websites as a Crisis Communications Strategy. So how important is it to make sure that your corporate website – and therefore your crisis communications home base – is mobile-friendly?

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Ask your customers for interviews on your corporate blog – soft interviews. Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too).

B2B 78

B2B Media eBook Interviews 78

Cision

JUNE 25, 2015

Write a press release. Monitor your site and look for results like increases in newsletter subscriptions, blog visits, white paper downloads and social media shares to tell the story of the article’s performance. Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Business Wire

FEBRUARY 2, 2018

Write social messaging and share it with your internal teams. Download our free social sharing white paper to learn how to leverage social channels for business news amplification. Social Amplification: PR professionals must create amplification programs for every news article and press release they generate.

Facebook 177

Facebook Community Advertising Advertising 177

Cision

MARCH 29, 2016

Learn how to defend your brand in real time with Cision’s free white paper! For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city.

Local 120

Local Retail Newspapers Sports 120

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Cision

FEBRUARY 17, 2016

Learn how to build a brand journalism strategy with our free white paper! Susan Davis International has a long history of award-winning work in the military space, including serving Department of Defense agencies, Veteran Service Organizations and corporations looking to support and market to the military. Rapid Fire Round.

Policies 120

Policies Internal International Public Affairs 120

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

APRIL 29, 2017

For example, gate your high-value content like white papers and reports, provide a unique URL to the registration page for social media or for your corporate blog. She writes: “In many companies, marketing has been the one department that did not have to show financial return or justify spend based on return.

Marketing 68

Marketing Measurement Content Marketing Survey 68

Cision

JUNE 8, 2015

” Christine Gallagher Kearney of DePaul University Office of Public Relations writes that integrating social media into risk and crisis planning and incorporating social into drills and practice is paramount for communication professionals. Incorporate social in risk and crisis communication. ” 3. ” 4. .”

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Cision

APRIL 20, 2015

Write “good” content. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. His advice: Write for power skimmers. I had the opportunity to write a guest post for a PR blog recently.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Beyond PR

APRIL 18, 2016

Danielle previously was a tech editor at the Dallas Business Journal where she covered start-up and corporate technology news in the Dallas/Ft. Read our white paper 5 Keys to Crafting Press Releases that Drive Earned Media for tips on writing press releases that work. Worth area.

Travel 40

Travel Media Sports Journalism 40

Waxing UnLyrical

APRIL 3, 2015

Lukas Treu : White papers. Rather than write blog posts ad nauseam about things that are dead (see #14 above), I have an idea: Why not instead focus on the best mix of tactics for our work , based on what our desired goals are, regardless of whether they’re “old” or “new” school?

Facebook 40

Facebook Community LinkedIn Google 40

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Click here to learn how to mobilize your audience with our free white paper now! Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others.

Energy 120

Energy Viral Storytelling Community 120

Sword and the Script

OCTOBER 27, 2015

Mr. Webster writes: …have you ever signed up for a webinar or white paper, and then gotten an absolutely cringeworthy, ham-handed sales call as a result? As a result, marketing activities are focused on capturing leads. I sure have. Welcome to Wall Street Marketing. The pendulum has swung too far the other way.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Beyond PR

APRIL 20, 2016

As Melissa Toso writes in How to Prove Your PR’s ROI with the Right Reporting , “Members of the C-suite, agency clients and other stakeholders all want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit.”. “On

Report 40

Report Media Television Radio 40

Beyond PR

JUNE 3, 2016

Collaboration between PR and IR can be critical to presenting a cohesive brand message, and an integrated communications strategy allows both teams to demonstrate corporate value to all audiences. For example, take the oil and gas industry, which is one of the industries explored in our newest white paper. This is a mistake.

Comparison 40

Comparison Financial Internal International 40

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 34% said ebooks.

B2B 122

B2B Marketing Survey Software 122

Waxing UnLyrical

MARCH 11, 2015

And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Measurement 40

Measurement How To Analytics Customer Service 40

5W PR

NOVEMBER 19, 2021

Some sources found to be valuable for generating content marketing ideas, include: Document customer’s responses and questions and respond to their posts or write e-books responding to their questions. Write content in response. Avoid writing too much about numerous things. Create video tutorials.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Cision

AUGUST 10, 2015

Whether you’re doing technical, corporate or social communication, these tools can save you a lot of time and make you far more productive than you were without them. Learn all the key findings from Cision Global Insight’s “Integrating Travel Technology Into the Customer Experience” white paper!

Software 120

Software Mobile Video Examples 120

PR Fuel

FEBRUARY 4, 2022

But they have long been used by corporations to help launch products or create brand awareness. As an example, imagine a consultancy releasing a white paper on the economy. What is a Press Release? You might associate press releases with statements from celebrities or perhaps the launch of a big-budget movie.

SEO 52

SEO Viral Advertising Advertising 52

Sword and the Script

MAY 3, 2016

It’s easy to find white papers and other assets that a team probably invested a lot of time and effort into developing – but it’s been more or less hidden from public view on a landing page buried several levels down and long forgotten. Photo credit: Flickr, Armstrong White, Aztec calendar stone , (CC BY 2.0).

B2B 60

B2B Content Marketing Web Blogging 60

Ishmael's Corner

APRIL 14, 2015

It occurred to me that I could write a grab bag post every single day. This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. Social media platforms like Twitter serve up wacky as well as useful fodder in a never-ending stream.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Sword and the Script

FEBRUARY 29, 2020

Bloggers that report having success in their blogging efforts blog publish content at least weekly, spend hours writing posts, they obsess over analytics…and the publish longer posts. According to the survey results: “bloggers who write longer content are far more likely to report success. What does length have to do with results?

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

AUGUST 16, 2016

Corporate communications and PR, especially those with media or influencer relations duties, can have a tremendous impact on content marketing. Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts. Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Create a small editorial guideline around the interview time and write Pulses for a few days before the interview, and after. It’s easy and it works to build reach fast.

Communications 79

Communications Pinterest Reddit Radio 79

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Future Email Campaigns - In addition to your initial, out-of-the-gate email blast, consider how your e-book or white paper could be incorporated into future email campaigns.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

OCTOBER 5, 2015

For example, did you know buyers go through 57% of the purchasing process before even talking to sales, according to the Corporate Executive Board? Make sure you put pen to paper and write down your content marketing strategy! Explain that content marketing is not just a marketing strategy, but a benefit for sales.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

As Arun Sundhaman writes in PRovokeMedia , “With consumer clients becoming increasingly focused on the per dollar value of their investment, budgets tightened, highlighting consumer PR’s profitability issues versus higher-margin areas such as healthcare and B2B. Meanwhile, B2B budgets have boomed. Business reputation counts.

B2B 242

B2B B2C Software Consumer 242

ZudePR

MAY 31, 2015

Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “Writing makes me aware. Start a blog because you love to write. He hosts a weekly writing podcast too. .” #15: Ann Handley (Boston, US).

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Trust and respect are at the beating heart of effective internal communications.

Employee 40

Employee Internal International Corporate 40

MaccaPR

OCTOBER 26, 2015

It was a time when the very words “public relations” were scrubbed from the titles of corporate PR Directors. Even today, a Google search on the words “Death of Public Relations” generates 108,000,000 results - including giddy articles titled “The Many Deaths of Public Relations,” “The Death of PR Agencies,” and “Corporate PR Is Dead.”

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48