Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. That’s the sort of information you need for PR measurement and to mathematically calculate ROI (where ROI = return/cost x 100). Identifying backlinks.

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

OCTOBER 22, 2019

Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. 3) Audio and podcasts. Sponsor a podcast.

Marketing 66

Marketing Survey Study B2B 66

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. He thought too much of corporate writing was boring and conformist…and this was one way he urged us to keep thing interesting.

Writing 61

Writing Blogging Content Marketing Web 61

Sword and the Script

JANUARY 20, 2018

The first example comes from a white paper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. Traditional methods like white papers, technical presentations and animations all have their place, but still something is missing to make the complex story simple and clear to understand.”.

Case Study 100

Case Study B2B Study Marketing 100

Cision

MARCH 17, 2016

In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication. Learn how with Cision’s free white paper! What do you like most about working in the PR industry? What do you like least?

Employee 120

Employee Agency Meeting Strategy 120

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

NOVEMBER 18, 2017

This trails traditional stables including case studies, videos and white papers. Typically, this is better used in newsletters, white papers and eBooks. Make the Uninteresting Interesting to Find Great Corporate Stories [UML]. It’s not a perfect measure, but it’s a solid educated guess.

Infographics 70

Infographics Data Case Study Content Marketing 70

Sword and the Script

APRIL 29, 2017

Marketing Charts , whose graphic is presented nearby, noted in an analysis of the survey that other studies also typically find these channels are among the most difficult to measure. Similarly, an often overlooked but simple way to start measuring content results is to systematically ask, “How did you hear about us?”.

Marketing 68

Marketing Measurement Content Marketing Survey 68

Cision

APRIL 20, 2015

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. Mistake #9: You aren’t measuring what matters. “Measuring is essential; you are not producing content merely for fun.” Conclusion.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Beyond PR

APRIL 20, 2016

In the whitepaper Brand Monitoring for the C-Suite: Delivering Actionable Business Intelligence , Ken Wincko, Senior Vice President of Marketing at PR Newswire, emphasizes the importance of measuring both online and offline channels. “To What is your “share of voice” on important corporate topics or industry trends—i.e.

Report 40

Report Media Television Radio 40

Waxing UnLyrical

APRIL 3, 2015

Lukas Treu : White papers. I believe that’s because marketers, who tend to fight very hard to drive or own PR (see #9 above), don’t really understand how to properly measure PR … so they fall back on what they do know, or can wrap their heads around. Mary Deming Barber : AVEs. Based in the Washington, D.C.,

Facebook 40

Facebook Community LinkedIn Google 40

Beyond PR

JULY 27, 2016

As Corporate Communications: Demand Generation’s New, Indispensable Resource points out, “Press releases can be used to engage an audience beyond journalists, including prospects, customers and industry influencers, often exactly the audiences that marketers want to bring into the larger demand-generation framework.”.

Writing 40

Writing SEO Web Content Marketing 40

Sword and the Script

OCTOBER 27, 2015

Mr. Webster writes: …have you ever signed up for a webinar or white paper, and then gotten an absolutely cringeworthy, ham-handed sales call as a result? Measures of effectiveness stemming from awareness efforts were hard to quantify and left a business with little in the way of tangible evidence such investment had a business impact.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Waxing UnLyrical

AUGUST 8, 2016

These have helped me shift my PR habits toward a more strategic, measurable operation. Don’t just push out the first article/course/white paper you think of. I’ve met so many current colleagues/friends through that chat, in addition to learning a TON on measurement/evaluation. They say good things come in 3s, so: 1.

Course 40

Course Local Creativity LinkedIn 40

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. The survey identified the top five reasons for firing an agency as follows: 1) cost (81%); 2) poor client service (47%); 3) inability to measure ROI (41%); 4) too much “hand-holding” (32%); 5) taking more work in-house (30%). white papers (36%).

Survey 103

Survey Media Relations Corporate Communications 103

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications. PR measurement.

B2B 122

B2B Marketing Survey Software 122

5W PR

NOVEMBER 19, 2021

Corporate blogs and social media mediums are where PR messages can be communicated rapidly, tactically, and effectively. White papers, webinars, infographics, and case studies are also widely used. Measuring ROI of Content Marketing. Create video tutorials. Write content in response. More Content is not Always Better.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

SEPTEMBER 10, 2020

Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks. Those are followed by several categories of content that draw similar interaction rates. It works too.

B2B 113

B2B Consumer Marketing Survey 113

Sword and the Script

JUNE 11, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. The Case Supporting Gated Content. Here are the key arguments for gating content. landing pages).”.

B2B 125

B2B Mobile Content Marketing SEO 125

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Today his newsletter has 5,500 active readers and as the survey demographics show – many are senior PR professionals in corporate communications roles.

Survey 74

Survey Trends Communications Storytelling 74

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. The combination of outdoor and a local online presence is quite powerful.

Communications 79

Communications Pinterest Reddit Radio 79

MaccaPR

OCTOBER 5, 2015

For example, did you know buyers go through 57% of the purchasing process before even talking to sales, according to the Corporate Executive Board? Here's just a sampling of popular content types: blogs, case studies, e-books, e-newsletters, events, infographics, microsites, presentations, research reports, videos, webinars and white papers.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? So perception is everything. “How? .

Communications 81

Communications How To Blogging Content Marketing 81

The Hoffman Agency

APRIL 6, 2020

The data can be repurposed for webinars, white papers, social media and other highly shareable avenues that show your company has unique insights both internally and externally. One of the biggest boons of data-driven storytelling is the simple fact that it can “support the funnel,” as Matthew puts it: [link].

Storytelling 53

Storytelling Data Journalism Resources 53