PRSay

FEBRUARY 5, 2018

Executives seek to amplify their own voices through “thought leadership.”. Speeches, white papers, blog posts and even tweets create expectations about an executive’s communication skills that must be met when they do live Facebook chats, meet customers or talk with employees. Find the 2018 Trust Barometer here.).

Communications 148

Communications Employee Leadership Writing 148

Deirdre Breakenridge

FEBRUARY 23, 2015

It’s fascinating to me just how many people in executive leadership have been resistant to these kinds of discussions. Before starting Game Changer, he led North American PR for FICO and built a successful corporate PR department at data storage firm Xiotech (now called X-IO Technologies). What’s the right channel to use?

Content Marketing 150

Content Marketing Marketing How To Leadership 150

ImPRessions - Crenshaw Communications

JUNE 28, 2018

A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. The high-end method is a partnership with an industry analyst or research firm to create a piece of branded research as a corporate communications centerpiece. They can also be used like flash polls after a news event.

Storytelling 149

Storytelling Data Survey Financial 149

Cision

DECEMBER 22, 2015

You want to create visibility and thought leadership someone can ’ t duplicate. Whether you are trying to create your own path or move up a corporate ladder, being indispensable creates leverage. Get our free white paper today! And what you want to be is indispensable. You want to have a network someone can ’ t duplicate.

Corporate 120

Corporate Leadership Creativity Study 120

PRSay

NOVEMBER 5, 2018

This post is brought to you by West Corporation , a proud sponsor of PRSA. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. For tips and best practices on video content, download our white paper, “ Using Video in Press Releases.”

Video 116

Video Communications Strategy Product Launch 116

Sword and the Script

OCTOBER 22, 2019

Consider these sources: Paid social media – idea for growing exposure of existing thought leadership content, growing subscribers and showcasing your earned media. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. 3) Audio and podcasts.

Marketing 66

Marketing Survey Study B2B 66

Cision

MARCH 17, 2016

Learn how with Cision’s free white paper! Our plan is to tap into different areas and generate a platform that establishes the importance of positive corporate culture and why Haufe is the leader in the space. What has been the biggest challenge of your career? Can you mitigate a crisis in real time?

Employee 120

Employee Agency Meeting Strategy 120

Beyond PR

APRIL 3, 2018

Over the past few decades, the purpose of sending a press release has extended far beyond simply alerting the media of major corporate announcements. It’s filled with rich content such as product marketing, multimedia, blog posts, white papers, upcoming events, etc. EXAMPLE: Marriott Promotes Their Corporate Blog.

Strategy 72

Strategy Education Resources Examples 72

Cision

JUNE 25, 2015

Report back to leadership. Monitor your site and look for results like increases in newsletter subscriptions, blog visits, white paper downloads and social media shares to tell the story of the article’s performance. Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. 67% said thought leadership.

Survey 74

Survey Trends Communications Storytelling 74

Cision

AUGUST 17, 2015

Thought leadership should be part of every company and should include information from communication professionals and other workers. Learn how to respond with our white paper! Jeremy Bamidele is a corporate communications specialist, publicist, and journalist based out of Los Angeles. Recruitment of Thought Leaders.

Study 120

Study Engineering Mobile Crisis 120

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. Ask your customers for interviews on your corporate blog – soft interviews.

B2B 78

B2B Media eBook Interviews 78

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Ishmael's Corner

APRIL 14, 2015

This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. So we’re switching toward what we call thought leadership, which is we sell sponsorship of conferences, with white papers, with online advertising as well. Will Advertising Disappear?

Advertising 60

Advertising Advertising Storytelling Journalism 60

Cision

MARCH 29, 2016

Learn how to defend your brand in real time with Cision’s free white paper! For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. How has PR changed over the years?

Local 120

Local Retail Newspapers Sports 120

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

JUNE 11, 2019

In my experience, well written white papers and reports with genuine insights that are created in collaboration with SMEs are often good candidates for registration pages. This means they develop a thoughtful process for both determining what gets gated – and what they do when someone does hand over their information.

B2B 125

B2B Mobile Content Marketing SEO 125

PR 20/20

NOVEMBER 7, 2019

Prospects (consider specifying based on your business model and corporate strategy). Is there someone on the leadership team with a network worth publishing to more frequently? Content (ebooks, white papers). Competitors (in your databases). Website visitors. Leads (and consider specifying by conversion points).

Marketing 59

Marketing Case Study eBook Strategy 59

MaccaPR

MARCH 7, 2016

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. A white paper from three years ago may not reflect your current business strategies as well as a more recent infographic about your corporate responsibility efforts.

How To 48

How To Media Print Real Estate 48

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. PR can even boost your SEO. But your standard press release isn’t going to do the trick.

Writing 40

Writing SEO Web Content Marketing 40

Beyond PR

MARCH 25, 2016

In fact, research from Google and CEB’s Marketing Leadership Council shows that B2B decision makers do not contact suppliers directly until 57% of the purchase process is complete. As head of the advocacy program, she enjoys collaborating with advocates on creating thought-leadership content. Make it count.

Marketing 40

Marketing B2B B2C Leadership 40

MaccaPR

OCTOBER 5, 2015

Step 1: Gain Buy-In of Senior Leadership. For example, did you know buyers go through 57% of the purchasing process before even talking to sales, according to the Corporate Executive Board? This will help keep your leadership team jazzed about your content marketing efforts. Step 2: Document Your Content Marketing Strategy.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Does your white paper offer provocative new viewpoints on an industry topic?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Landis PR

JANUARY 3, 2022

ESG issues will be dominating corporate communications in 2022 and beyond.”. Credible, quality content gives depth to brand stories, particularly if supported by own research reports, surveys and white papers. Michael Diegelmann, Founder and CEO, cometis , Wiesbaden, Germany. In the U.S., Trend 1: ESG.

Trends 52

Trends Trade Shows Agency Communications 52

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications.

Employee 40

Employee Internal International Corporate 40

ZudePR

MAY 31, 2015

. “I could envision the benefits, as a Canadian and a female (the outsized-represented gender in the PR industry workforce, but under-represented and appreciated in terms of formal senior roles, both in-house and agency, as well as thought leadership) in joining this initiative at the front end. Conclusion.

Communications 81

Communications How To Blogging Content Marketing 81