Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. Designed by Sarah Muscarella. If you need an acid test for compelling content, show it to a literate child at bedtime. If they’re immediately bored, then your storytelling isn’t compelling. Other great examples of this?

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

5W PR

NOVEMBER 19, 2021

Corporate blogs and social media mediums are where PR messages can be communicated rapidly, tactically, and effectively. White papers, webinars, infographics, and case studies are also widely used. Create video tutorials. Research the most-discussed subjects and frequently asked questions involved in your brand niche.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

JUNE 11, 2019

I like to see things like case studies and infographics freely accessible. In my experience, well written white papers and reports with genuine insights that are created in collaboration with SMEs are often good candidates for registration pages. I’ve found that to be about right with registration pages too. landing pages).”.

B2B 125

B2B Mobile Content Marketing SEO 125

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Today his newsletter has 5,500 active readers and as the survey demographics show – many are senior PR professionals in corporate communications roles.

Survey 74

Survey Trends Communications Storytelling 74

Sword and the Script

AUGUST 16, 2016

Corporate communications and PR, especially those with media or influencer relations duties, can have a tremendous impact on content marketing. Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts. Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Cision

AUGUST 17, 2015

Get your free white paper today! Buyable Pins are currently limited to iOS apps , and a few corporate and e-commerce platforms but are expected to expand in the future. PR Director Catriona Pollard notes that you can can create higher organic engagement with the following types of pins: Infographics. Checklists.

Pinterest 120

Pinterest Banking Mobile Trends 120

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. in 2002, she excelled in marketing and management roles at two publicly held technology corporations. The combination of outdoor and a local online presence is quite powerful.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

FEBRUARY 29, 2020

Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” This finding is in line with the findings in the study above. List posts earn more shares. Again, this matches the findings in the study above. The findings in these studies reflect my own experience.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Does your white paper offer provocative new viewpoints on an industry topic?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

OCTOBER 5, 2015

For example, did you know buyers go through 57% of the purchasing process before even talking to sales, according to the Corporate Executive Board? Here's just a sampling of popular content types: blogs, case studies, e-books, e-newsletters, events, infographics, microsites, presentations, research reports, videos, webinars and white papers.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Stuart Bruce

MARCH 16, 2017

As public relations and corporate communications needs to become increasingly more visual gifs are one of the easiest and most effective ways to do it. Seven ways PR and corporate communications can use GIFs. In Harry Potter newspaper pictures are alive with characters that move. Why use animated gifs? messaging apps and even email.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

MaccaPR

MARCH 7, 2016

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. That doesn’t mean all the content has to “live” in your newsroom; a link to its location is all that’s necessary. Which leads us to why it’s important to….

How To 48

How To Media Print Real Estate 48

MaccaPR

OCTOBER 26, 2015

It was a time when the very words “public relations” were scrubbed from the titles of corporate PR Directors. Even today, a Google search on the words “Death of Public Relations” generates 108,000,000 results - including giddy articles titled “The Many Deaths of Public Relations,” “The Death of PR Agencies,” and “Corporate PR Is Dead.”

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48