PR Fuel

OCTOBER 26, 2021

Writing a press release and distributing it through appropriate channels will gain you valuable exposure. By employing the right press release strategies, you can boost the corporate bottom line. By writing a press release and submitting it to the right places, you can build such a reputation. Still not sure?

Writing 103

Writing Consumer Small Business Reputation 103

Doctor Spin

APRIL 5, 2023

Photo: @jerrysilfwer ) How to Write a 1-Page Strategy My inspiration for writing “no-b t” strategies comes from the classic Good Strategy, Bad Strategy by Richard Rumelt. Here’s how you can write a 1-page strategy that fits one page—using the mythical battle between David and Goliath as an analogy: 1. corporate cringe ).

B2B 52

B2B Strategy eBook Small Business 52

Waxing UnLyrical

JUNE 2, 2014

Exercises for Writing Conversationally. Why: Writing readable copy that simultaneously makes your point isn’t always easy. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Public Relations Ideas for Small Business.

Exercises 82

Exercises Small Business Resources Writing 82

Critical Mention

JUNE 26, 2020

Both big and small businesses are subject to receiving various forms of negative comments and publicity. If your business receives negative publicity, whether you feel the statements are true or not, be sure to remain calm. It’s easy to get caught up in the moment and write an immediate response, especially on social media.

Publicity 105

Publicity Radio Sports Small Business 105

PR Fuel

SEPTEMBER 8, 2020

Press releases are used for newsworthy corporate events such as: Upcoming corporate events New product or service launches Management shifts Study findings. Then, he sold it to Western Union, the corporation that dominated the telegraph. This has become become standard practice in journalism. acquired PR Newswire.

Journalism 52

Journalism Corporate Software Analytics 52

PR Fuel

JULY 19, 2020

A company, which operates the newswire provisions a specialized distribution for all corporate correspondence. Because you have full control over the content of the release, you can also implicate various SEO techniques within the context of the writing. Press Release Distribution for Small Businesses.

SEO 94

SEO System Employee Policies 94

The Hoffman Agency

DECEMBER 20, 2017

Many of them are positive changes, while some may be disadvantageous to small business owners. In future blogs I’ll cover many of these changes in greater detail, starting with the Tax Rate on Owners of Pass-through Entities, followed by New Rules for Writing Off Equipment and Vehicles. What’s new. Interest deduction.

Small Business 48

Small Business Transportation Employee Financial 48

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. I put a few guidelines on this–these folks had to be non-manager/non-director level.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

NOVEMBER 23, 2019

The survey also broke average budgets out by size, with large businesses, with 1000 or more employees investing $405,000; medium-sized businesses with 100-999 employees investing $213,000; and small businesses with 1-99 employees investing: $81,500. How long does it take to write the average blog post?

Content Marketing 137

Content Marketing Study Blogging Marketing 137

The Resolution Blog

JUNE 24, 2015

Whether you're a small business with an announcement to make or a worldwide brand with big news to break, you're going to need to get your story out there. To really connect with your audience communicate simply and succinctly, explaining how what you're writing is of value to them. You're going to need coverage.

Viral 120

Viral Social Media YouTube Small Business 120

Sword and the Script

JANUARY 10, 2017

Entrepreneurship and small business ranked second and third respectively. I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. Businesses face the same struggle in consistency and frequency – and that’s usually wrapped up in competing priorities.

Survey 60

Survey Blogging Corporate Analytics 60

Solo PR Pro

SEPTEMBER 6, 2022

Even small business owners can benefit from their guidance. So as long as you don't breach the ‘corporate veil,’ the business assets are the ones that are liable for lawsuit, but your personal assets are protected. So this is a very good step to take for business owners.”. Is your debt under control?

Financial 52

Financial Strategy Insurance Insurance 52

PR Fuel

OCTOBER 27, 2020

Even if you are adept at writing, you may not necessarily have the kind of writing skills for a press release. For example, someone selling a new, healthy soda might write “So you thought soda was full of sugar?” Look at how huge corporations do this for some of the best press release examples.

Examples 52

Examples SEO Writing Engineering 52

Waxing UnLyrical

SEPTEMBER 14, 2015

Let this week’s roundup get your business in gear in recognition of National Disaster Preparedness month. Why Businesses Need a Disaster Preparedness Plan. If company leaders ignore this fact, then failing to plan could be a plan for failure,” writes Lindsey Perkins Wade. ” 4. Based in the Washington, D.C.,

Small Business 40

Small Business Writing Journalism LinkedIn 40

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study.

Case Study 40

Case Study Study Training Small Business 40

ISEBOX

NOVEMBER 30, 2015

Solid communications professionals coordinate with the marketing and sales team to discuss how their public relations strategy is going to fit in to the corporate strategy. Pikers write press releases about a new executive hire or a product color change. 1) You have no plan! 2) Your stories are BORING. 4) You don’t measure.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Waxing UnLyrical

MAY 13, 2013

SurveyAct – New Online Survey Tool for Small Business Owners. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Blogging Resources Shonali Burke Writing blogging tips' 5 Ways to Ensure Your Blog Posts are Not Ranking on Google.

Blogging 78

Blogging Exercises Survey Google 78

Melissa Agnes

SEPTEMBER 4, 2020

It has a long, positive track record of serving brands —both personal and professional—in their times of need, offering services that range from: Corporate cybersecurity Defensive reputation management Online privacy protection Online reputation management solutions Online review generation. What ReputationDefender’s clients have to say.

Brand 234

Brand Branding Reputation Crisis 234

Waxing UnLyrical

MARCH 17, 2014

The Hidden Side of Your Small Business. Ken Mueller discusses why it’s important to tell your business’ story both in sum and in whole. Here’s How Ann Handley (the World’s First Chief Content Officer) Writes. How to Use Humor In Business Communications. What’s So Funny? Based in the Washington, D.C.,

Pinterest 76

Pinterest Small Business Resources Pitching 76

Solo PR Pro

JULY 25, 2017

The best small business owners are constantly innovating. Before I started my blog (in the days of corporate brochure websites), I wrote a business column for the International Association of Business Communicators. It became a chore to write. . Moreover, the business value wasn’t there anymore.

Groups 46

Groups Small Business Blogging Resources 46

Critical Mention

SEPTEMBER 19, 2019

We’ve also added an education arm to the business when we launched Jelly Academy ! The Academy allows our team to educate small business owners and entrepreneurs so they can be better equipped to run their marketing campaigns.”. The combination of SEO, Digital Ads, PR and Social Media allows us to be a one-stop-shop for clients.

Agency 79

Agency Marketing Media SEO 79

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn.” .

Marketing 60

Marketing B2B Local Customer Service 60

Cision

JULY 26, 2017

Danny Sullivan, writing for Search Engine Land, detailed the effective engagement (relative to all of his Twitter followers) of a specific Tweet as.1 Business -> (Business type, company age, company size, occupation category, sales revenue, small business industry, title, and seniority).

Social Media 233

Social Media How To Insurance Insurance 233

Solo PR Pro

JULY 2, 2019

Having the dream – I'm a wife, mother to six-year-old twins and a small business owner. Michael Ares MDA Corporate Marketing. Being self employed gives me the opportunity to write this while sitting by the pool. . “Being able to make the decisions and be responsible for the outcome — whether good or bad!”

Creativity 73

Creativity Small Business Financial Agency 73

Waxing UnLyrical

MARCH 2, 2015

The No-Fluff Guide to Writing Client-Attracting Content. Shannon Hernandez in this short and simple post for HuffPost Small Business. What’s more, the analytics tell you more than just who saw it, they tell you who read it,” writes Lisa Gerber explaining why Medium may deserve a second look from your brand.

Web 40

Web Small Business Creativity Content Marketing 40

Waxing UnLyrical

MAY 20, 2011

Get it in writing! It is really really really important for all of us – not just the service providers, but the businesses who are availing themselves of those services, to have our agreements in writing. So protect yourself in writing. please take a moment to add the hashtag. I love this idea! But crap happens.

Resources 100

Resources eBook Social Media Conference 100

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. by Frank Strong. “I I haven’t raised my prices in 20 years,” she said.

Survey 60

Survey System Trends Small Business 60

Prohibition

JULY 19, 2018

By discerning attitudes, business are able to identify issues that might impact the operations and plans of a business. In addition to this PR works to access your business at all levels with regard to action and communication. Write and distribute press releases. Speech writing. Plan and execute media events.

Publicity 48

Publicity Advertising Advertising Tools 48

Waxing UnLyrical

AUGUST 9, 2018

Have you ever had to write something that you just knew had been written before … but no one could put his or her hands on it in time for you to use it? For over 20 years Kathy has led the marketing departments for corporate, mid-size and small businesses. The post Are You Writing Intelligent Content?

Writing 72

Writing eBook Case Study System 72

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. Something that puts your business at risk of being destroyed or driven out of business entirely.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

FEBRUARY 28, 2023

When I get a pitch from someone in India who’s done a capital raise, that’s great but we’re not gonna write about that because it’s not here,” Jacobs said. He might talk directly with a small business owner for a story, but Jacobs doesn’t always have that access at large corporations. Understand newsworthiness.

Report 170

Report Local Media Pitching 170

PR Conversations

OCTOBER 11, 2018

Name me one person with 12 weeks to live who would regret having not spent more time PR’ing/lawyering/accounting/running a small business…you get my drift. You write from personal experience and speak directly to those able to take action and reset their lives. Which brings me to my main point. Dr. Heather Yaxley.

Communications 104

Communications Community Measurement Study 104

Waxing UnLyrical

AUGUST 16, 2012

The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. They write about hires, mergers and events in the business community. What is # SocialMadness? The local tournament.

Journalism 70

Journalism Local Social Media Twitter 70

Remote PR Jobs

SEPTEMBER 25, 2023

Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. When it comes to the news industry, trending topics come and go like the tides. Enter the podcast In recent years, the popularity of podcasts has exploded.

Pitching 100

Pitching Interviews Trends Journalism 100

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. based provider of briefings for corporate and government executives, for $71.8

Technology 12

Technology Software Company Marketing 12

Sword and the Script

MAY 26, 2015

Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. The critique is they spend hours preparing creative proposals without pay, only to see a business adopt some of the creative ideas while hiring another firm. by Frank Strong. d) make a decision.

Corporate 60

Corporate Communications Web Creativity 60

MaccaPR

JUNE 3, 2014

is to attract small business owners. We recently offered a free downloadable e-book called “Facebook for Business: The Complete Guide to Increasing Fans & Engagement.” ” It''s a popular topic among our small business owner audience. I write on Saturdays in the quiet of the morning.

Marketing 91

Marketing Small Business Interviews Internal 91