Presspage

MAY 31, 2023

In this blog post, we delve into: the concept of brand narrative control: the reasons behind the struggle; and how software solutions enable communication teams to overcome these challenges Only then Communication teams unlock the full potential of their storytelling! But fear not, a solution is near by!

Brand 78

Brand Branding Storytelling Software 78

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. Here’s a reminder for those just starting out in media relations. It’s probably the most fundamental rule of pitching media, but it needs repeating. Don’t be a bully.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Corporate Communications. Media Training. If you oversee a team of PR strategists, simply give them a hug.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Q4 releases software enhancements for investor relations Investor relations software provider Q4 Inc.

Software 128

Software Analytics Technology Video 128

Sword and the Script

DECEMBER 29, 2020

Here’s a list of websites to help you look for a public relations jobs including professional associations, trade publications and recruiters that specialize in PR. Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing].

SEO 102

SEO Software Resources Newspapers 102

Sword and the Script

DECEMBER 19, 2023

For example, on the first Tuesday of every month, I write a summary of all the news from the last 30 days coming out of the PR software vendors ( aka PR tech sum ). PR software provider Vuelio commissioned the survey. Read more: 7 media relations takeaways from the 2023 State of the Media Report by Cision 13.

B2B 108

B2B Survey Pitching Software 108

Presspage

JANUARY 11, 2021

From the early days of challenging the PR and media relations industry with a fresh view on simplifying workflows, to today with a solid foundation and hundreds of the best-known global brands who use PressPage daily in their corporate comms and PR work. What a journey we have been on so far!

Software 78

Software Corporate Blogging Industry 78

ImPRessions - Crenshaw Communications

APRIL 27, 2021

It focuses on personal computing in enterprise and offers reliable product information to corporate volume buyers who are purchasing for client-server environments. . InfoWorld is published for IT leaders who hope to bring their companies a competitive edge through understanding emerging technologies and advances. ThreatPost.

Enterprise 296

Enterprise Trends Journalism Resources 296

Presspage

JANUARY 11, 2021

From the early days of challenging the PR and media relations industry with a fresh view on simplifying workflow efficiency, effectiveness, and measurability. To today with a solid foundation and hundreds of the best-known global brands who use PressPage daily for their corporate comms and PR work.

Software 78

Software Corporate Measurement Blogging 78

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Before that – the best I can tell – the last time a PR tech startup landed VC funding was Prowly.

Software 90

Software Pitching Measurement Enterprise 90

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. In this case, with PR software, I was both of those things. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry.

Technology 170

Technology Publicity Software Pitching 170

Onclusive

DECEMBER 17, 2018

The next new AirPR solution to be released will be Author Intelligence , a media relations tool that provides insights around the journalists and bloggers who can have the biggest impact on a business. Andy Cunningham , Board of Directors at AirPR and former Head of Corporate Communication at Apple.

Analytics 150

Analytics Data Big Data Technology 150

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

JUNE 30, 2020

Business leaders that understand PR value it more A survey – How Executives in Large Companies Perceive PR – by a UK-based tech company that develops software for PR shops, found that few executives understand PR. USC polled 210 CEOs, 1,583 PR professionals and 378 students for that survey. Separate in large organizations. Unbundle PR.

Report 119

Report Publicity Survey B2B 119

Sword and the Script

JUNE 30, 2021

This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. The media relations struggle.

Survey 122

Survey Communications Ethics Measurement 122

Sword and the Script

JULY 6, 2021

Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics. Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching. Meltwater acquires Owler. million in cash and stock.

Pitching 90

Pitching Report Software Survey 90

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

PRSay

DECEMBER 2, 2020

After Boeing made changes in design, software and crew training, the Federal Aviation Administration cleared the 737 MAX to resume flights in December. You need a cadre of people within your organization who have media relations as a backup skill set… so the core team can catch their breath. We need to plan for beyond 72 hours.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software.

Measurement 119

Measurement Communications Survey Web 119

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess.

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

AUGUST 15, 2017

An editor at another trade publication covering the business of law explained he’d have to check with his corporate chain of command before covering a story. I was pitching a story that involved a product that competed with a product his corporate stakeholders commercialized. This is what the trend in content marketing is about.

Journalism 65

Journalism Brand Branding Advertising 65

Landis PR

OCTOBER 2, 2023

I’m talking about a two-pager (google sheet, tracker, project management software, whatever) that itemizes activities in weeks, months, quarters. Photo courtesy of Pixabay Know your plan I’m not talking about the ponderous strategic plans of old that became unwieldy 50-slide powerpoints.

Agency 64

Agency Technology Meeting Software 64

PR Insiders

AUGUST 26, 2021

Assisting the media is also a great way to help yourself when you’re trying to promote your personal or business brand. In the last PR Insider, I shared with you some of the results from the 12th annual Global State of the Media report compiled by Cision , a PR software and services provider.

Survey 78

Survey Pitching Newspapers Software 78

Sword and the Script

MAY 3, 2022

Annual spending on PR software grew 14.7% While many mistake PR with just “media relations” or worse with “press release” the fact is the function does overlap with many other activities in business. The lines are burry which makes the size of the PR market, and subsequently the size of the PR software market, hard to define.

Software 101

Software Study Pitching Analysis 101

Beyond PR

JULY 28, 2017

Especially in the case when a corporation acquires many other brands, the way Cision has done, it’s imperative that you monitor brand identity. At Cision, many of our team members have worked at other technology corporations. Use dialogue with your customers and employees to also understand what weaknesses they observe.

Employee 80

Employee Journalism Data Technology 80

Sword and the Script

OCTOBER 29, 2019

He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. click any image for higher resolution).

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

SEPTEMBER 27, 2016

As the then director of communications for a B2B software business, my little budget was under constant pressure – and I had a hard time reconciling that cost with the value. As corporate communicator turned agency owner, the value proposition is straight-forward: Senior staff at reasonable rates. Questionable Advice; Big Invoices.

B2B 60

B2B Corporate Agency Creativity 60

Waxing UnLyrical

JUNE 6, 2016

3 Ways a B2B Software Company Improved Its Integrated Communications. What a Duck Can Do For “Social” Media Relations. Why: Can “old” and “new” media be successfully blended together, and can one help drive success for the other?

Case Study 40

Case Study Study Communications Banking 40

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

APRIL 30, 2019

G2 Crowd defines the category as: “Media and influencer targeting software is a public relations tool designed to help companies identify and contact traditional media members, social media influencers, and bloggers who have authority in their given industry.”. Image credits: Pixabay and G2 Crowd.

Industry 87

Industry Media Technology Employee 87

Sword and the Script

AUGUST 13, 2019

A subsidiary of the private equity firm GTCR subsidiary, called Blue Canyon , makes a public offer of 775 million in Swedish Krona (SEK) to for a majority stake in Cision, a provider of PR software and services such as, media monitoring, media list building, distribution and analysis. Now imagine that world, but in software.

Technology 12

Technology Software Company Marketing 12

Bianchi Biz Blog

DECEMBER 2, 2021

This shift is driving entirely new vehicle architectures and attracting a whole new range of software, sensor, electronics and technology suppliers into the automotive industry, as they seek emerging vehicle markets worth billions of dollars.

Automotive 68

Automotive Technology Engineering Trade Shows 68

MaccaPR

APRIL 18, 2017

Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. It’s important to note that much of Cision’s data is provided by the media themselves, and is by its nature both broad and shallow. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

JANUARY 17, 2023

1) I’ve modified the list to only cover those software providers that are in my assessment primarily or heavily focused on PR and communications. All-in-one PR software incumbents. The all-in-one category are those vendors that offer a contact database, email distribution and media monitoring, analytics and reporting.

Technology 94

Technology Software Resources Pitching 94

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

JULY 22, 2016

It really doesn’t have to be complicated; use an Excel (or Google) spreadsheet if you need to, or use the tracking and reporting capabilities that so many different PR software platforms provide these days. links when you’re sharing links in social media, give them out to influencers, etc.

Measurement 40

Measurement Analytics Google System 40

Prohibition

DECEMBER 13, 2021

Or it could be a production, financial or management failure that causes a corporate crisis for your business. For example, a cyberattack might halt corporate activities and make them impossible to resume. Financial crises caused by high-level market manipulation and logistic mishaps may also cause a major corporate crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62