Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Corporate Communications. Media Training. Relationship building takes time. Messaging & Positioning.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

JULY 5, 2022

The way to flip this around – from a messaging standpoint – is to focus on the number of PR people using PR software for media databases. International media. Tips for pitching international reporters by Business Wire. Media relations. Tips for media relations in a slowing economy by Propel.

Technology 94

Technology Software Survey Internal 94

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 171

Technology Publicity Software Pitching 171

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. It raised a Series A round of funding for $1.1

Software 90

Software Pitching Measurement Enterprise 90

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win. ThreatPost. Krebs on Security.

Enterprise 296

Enterprise Trends Journalism Resources 296

Sword and the Script

DECEMBER 29, 2020

Here’s a list of websites to help you look for a public relations jobs including professional associations, trade publications and recruiters that specialize in PR. Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing].

SEO 106

SEO Software Resources Newspapers 106

PR Insiders

AUGUST 26, 2021

Assisting the media is also a great way to help yourself when you’re trying to promote your personal or business brand. In the last PR Insider, I shared with you some of the results from the 12th annual Global State of the Media report compiled by Cision , a PR software and services provider. After all, who knows?

Survey 78

Survey Pitching Newspapers Software 78

Sword and the Script

OCTOBER 29, 2019

He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. click any image for higher resolution).

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 107

Interviews Publicity Technology Social Media 107

Sword and the Script

AUGUST 15, 2017

An editor at another trade publication covering the business of law explained he’d have to check with his corporate chain of command before covering a story. I was pitching a story that involved a product that competed with a product his corporate stakeholders commercialized.

Journalism 65

Journalism Brand Branding Advertising 65

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 They have previously offered re-targeting based on earned media audiences, which is rather novel. TrueScope is focused exclusively on media monitoring at this point.

Software 131

Software Case Study Advertising Advertising 131

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

MAY 3, 2022

Annual spending on PR software grew 14.7% While many mistake PR with just “media relations” or worse with “press release” the fact is the function does overlap with many other activities in business. The lines are burry which makes the size of the PR market, and subsequently the size of the PR software market, hard to define.

Software 101

Software Study Pitching Analysis 101

Sword and the Script

SEPTEMBER 27, 2016

As the then director of communications for a B2B software business, my little budget was under constant pressure – and I had a hard time reconciling that cost with the value. As corporate communicator turned agency owner, the value proposition is straight-forward: Senior staff at reasonable rates. Questionable Advice; Big Invoices.

B2B 60

B2B Corporate Agency Creativity 60

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 202

Writing Communications Marketing B2B 202

Sword and the Script

AUGUST 13, 2019

A subsidiary of the private equity firm GTCR subsidiary, called Blue Canyon , makes a public offer of 775 million in Swedish Krona (SEK) to for a majority stake in Cision, a provider of PR software and services such as, media monitoring, media list building, distribution and analysis. Now imagine that world, but in software.

Technology 13

Technology Software Company Marketing 13

Sword and the Script

JANUARY 17, 2023

1) I’ve modified the list to only cover those software providers that are in my assessment primarily or heavily focused on PR and communications. All-in-one PR software incumbents. The all-in-one category are those vendors that offer a contact database, email distribution and media monitoring, analytics and reporting.

Technology 94

Technology Software Resources Pitching 94

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). The news media wasn’t the only audience to notice Muck Rack.

Pitching 88

Pitching Media System Tools 88

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 200

Marketing Content Marketing Data Social Media 200

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. The other day, I asked ChatGPT to do a pitch for me, and it gave me this four paragraph long pitch.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 126

B2B Marketing Survey Software 126

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. Onward with this month’s PR Tech Sum.

Employee 146

Employee Software Survey Tools 146

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. That’s true in any market – and public relations (PR) is notwithstanding. They employ 20 employees.

Software 148

Software Pitching System Analytics 148

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

OCTOBER 1, 2019

1) Agility reimagines media monitoring. Agility PR Solutions launched “their reimagined media monitoring software” this month. 3) Prezly simplifies 1:1 pitching in its platform. Prezly published a blog post about new features to enable 1:1 pitching: “You no longer have to leave your Contacts List to send a pitch.

Pitching 62

Pitching Analysis Report Video 62

Bianchi Biz Blog

OCTOBER 3, 2022

At CES 2023, you can expect many exhibitors from around the world to display and demonstrate their latest component, software, sensor and service innovations which are enabling connected cars, autonomous driving, automated driving (ADAS) systems, electric vehicles, shared mobility and smart urban vehicles. Time is running out.

Automotive 129

Automotive Mobile Technology Hotels 129

Flatiron Communications

MAY 2, 2017

I thought I’d list a handful of those on which I’ve come to depend: MuckRack : Some years ago, I co-developed an app called MatchPoint, which surfaced the names of reporters to “pitch” based on their body of work versus their job titles or reporting beats alone.

Tools 45

Tools Twitter Report Pitching 45

Frederik Vincx

DECEMBER 11, 2015

Predominantly left-brained industries, like software development and internet startups, further popularized the methods of Toyota. An example media relations workflow is set out below. Media complains about too many and irrelevant press releases. Reasons: Team has no overview of who is getting pitched.

How To 60

How To Software System Employee 60

Sword and the Script

FEBRUARY 4, 2020

1) Security risk and ransomware visits PR software vendors. Clearly, it has a lot of broadcast media to monitor, given the Democratic caucuses in Iowa and campaigning in other early-voting states happening this week. TVEyes wasn’t the only PR software company to feel the pinch of cybersecurity risks recently. Sign up here.

Software 107

Software Analysis Data Tools 107

Sword and the Script

DECEMBER 15, 2020

More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Jennifer Tomlinson | Qorus Software. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages.

Marketing 177

Marketing Employee Content Marketing Training 177

MaccaPR

OCTOBER 26, 2015

You remember those predictions just two years ago heralding the Death of Public Relations? We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. A former Edelman PR executive published a 300-page book.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48