Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given.

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The quality of queries changed too as the web evolved. It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. Reddit data.

Reddit 174

Reddit Software B2B Technology 174

Sword and the Script

DECEMBER 9, 2014

The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists. While the social share counts were quite low the web analytics were displaying sizable volume of traffic. Every other social channel on the web? Back to Basics.

Viral 115

Viral Marketing Web Case Study 115

Landis PR

JANUARY 30, 2024

Research shows that 44% of decision-makers become less receptive to sales calls and traditional marketing during economic downturns. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies. More on that to come.

Agency 171

Agency Enterprise Software Financial 171

Deirdre Breakenridge

FEBRUARY 23, 2015

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? What’s the right channel to use? Focus on the content.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Axia PR

JUNE 8, 2021

Learn how use social media and web media to better curate content for your desired audience with our guest Adam O’Daniel of Movement Mortgage. Guest: Our episode guest is Adam O’Daniel, director of marketing and communications at Movement Mortgage.

Web 62

Web Corporate Social Media Communications 62

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck.

Media 113

Media Radio Television Sports 113

The Proactive Report

DECEMBER 2, 2022

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. It’s no longer in vogue to grab stock images off the web and use it to accompany your content. Original Imagery.

Trends 147

Trends Instagram Creativity Small Business 147

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. What comes after social media?

How To 159

How To Facebook Social Media Advertising 159

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. Today, when you get ad through approval and into market…your job isn’t done. To their credit, the team behind @ATTCares is making an effort to respond to some of the criticism, but the effort is robotic and surely hamstrung by corporate rules.

Advertising 60

Advertising Advertising Social Media Twitter 60

Communications Conversations

SEPTEMBER 18, 2015

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. ” Dave’s business is social media and digital marketing consulting. His company has a corporate blog. We own that content.

Corporate 60

Corporate Blogging LinkedIn Web 60

Communications Conversations

MAY 11, 2017

We’ve all heard about the “storification” (yeah, I just made that word up) of the social web and how it represents the future of social. Not in the traditional way you might think about spokespeople–more in a social way. Which will be tough, given the current landscape and tight job market.

Social Media 68

Social Media Trends Radio Media 68

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

Maxim Behar

FEBRUARY 20, 2024

Thanks to the social media revolution, we are in the afterlife. Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. You may have noticed that with the advent of Web 1.0

Social Media 59

Social Media Facebook Airlines Web 59

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Driving traffic to the web site. Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Good story. Great, model employee. All good things.

Corporate 60

Corporate Creativity Employee Instagram 60

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY. CRISIS LESSON #3: MONITOR YOUR OWN COMPANY’S SOCIAL MEDIA POSTS AS YOU MONITOR YOUR CONSUMER’S.

Instagram 98

Instagram Crisis Local Privacy 98

Critical Mention

MARCH 23, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — now integrates with Google Analytics, a crucial tool for data-oriented PR and marketing professionals. More social media content sets and engagement stats.

Analytics 154

Analytics Google Radio Web 154

Presspage

MARCH 6, 2018

This was made possible due to the launch of their sleek, easy-to-read News Room site that better showcased the airport’s press releases and marketing material, offered seamless integration for social media sharing and search engine optimization (SEO), and generated an exponential increase in online visitor traffic and engagement.

Airlines 87

Airlines Web SEO Internal 87

Reputation Us

AUGUST 25, 2022

Web3 will combine the open infrastructure of Web1 (static websites of 1998-2005) with the public participation of Web2 (interactive, social web with user-generated content). It is described as the “new web,” characterized by decentralization and blockchain technology. Solidify good habits today, on Web2.

Reputation 78

Reputation Web System Data 78

NewsWhip

NOVEMBER 23, 2021

New services are self-identifying as a new market niche: Real-Time Media Monitoring – which I’ll shorten to RTMM. . With many emerging RTMM services, and legacy monitoring firms scrambling to re-tool to cater to the market need, it’s worth spending some time on a few foundational questions: what is real-time media monitoring?

Media 78

Media Crisis Management Reputation Tools 78

ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

MARCH 2, 2021

For example, to gain a foothold in a new vertical market or geography. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Did you know? Check out our services.].

Company 148

Company Tools Technology Software 148

Cision

APRIL 20, 2015

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. Write “good” content.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

ImPRessions - Crenshaw Communications

MARCH 9, 2016

We use social media listening tools, review market research, and create SEO-enhanced content. For years, the PR industry’s response to the problem was to measure outcomes by treating earned media stories as paid advertising, with a dollar value calculated from standard ad rates. It’s just not a fit.

Measurement 189

Measurement How To Guidelines Web 189

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Shonali Burke , Chief Marketing Officer, Arena Stage. The most common ways communicators are measuring results are web traffic (56%), impressions 51%, and the number of placements (50%). Arik Hanson).

Survey 129

Survey Communications Measurement Internal 129

Prohibition

FEBRUARY 9, 2022

Are you also facing difficulties in tracking the progress of your brand’s growth and figuring out what the social media marketing campaigns are doing for you? Social listening is a tool that allows you to track sentiments in real-time. In the time of Web 3.0, Do you also run a brand online? Track Influencers.

Brand 62

Brand Branding Social Media Reddit 62

Communications Conversations

MAY 5, 2020

You may not even bother with a web site (more on that in a minute). 4 – Focus on being useful–not creating a web site. If you create a web site for your business, what is the bulk of that content going to be about? And, there are two big areas where non-profits are typically week: Digital marketing and PR.

How To 171

How To Web Meeting Employee 171

wiredPRworks

SEPTEMBER 21, 2017

Where can you find a digital marketing transformation webinar for insurance sales rep pros? Feeling overwhelmed, confused or frustrated about the best way to market today? According to an AMA study, marketers’ top three least confident areas include: 33% Senior management sufficiently understands social and digital marketing.

Insurance 40

Insurance Insurance Marketing Conference 40

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. Sometimes, it feels like paid media budgets are invincible. Understand the Problems in Paid Media. While marketers knew paid media programs had problems, it took some key industry leaders to push for more accountability.

Media 230

Media Measurement Advertising Advertising 230

Business Wire

JANUARY 19, 2017

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Each news release that crosses our wire triggers activity across the web, views, shares, social engagement, mentions and more specifically, sentiment.

Financial 164

Financial Video Consumer Data 164

Stern + Associates

OCTOBER 26, 2023

They will have one for social media, another for digital marketing, another for media relations and perhaps a separate firm for crisis communications. Your communications strategy isn’t just a series of silos but an intricate web where what effects one part will impact another.

Agency 62

Agency Communications Crisis Communications Crisis 62

Presspage

MAY 31, 2023

With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative. Traditional methods of storytelling, such as press releases and media relations, are no longer sufficient in engaging with the audience.

Brand 78

Brand Branding Storytelling Software 78

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. video marketing important, good video pr, best pr video.

Video 62

Video Strategy SEO Engineering 62

Communications Conversations

OCTOBER 24, 2014

Here’s what I found interesting: There goes Target again pushing the digital marketing envelope. They’ve done it before (using Jeff Jones LinkedIn profile to share corporate messages, for example), and they’re doing it again. Kudos, Target. Just one (creative) part of a much larger campaign.

Instagram 146

Instagram Case Study Brand Branding 146