Landis PR

MAY 28, 2024

Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market. While the circulation of newspapers has declined in recent years, print media still plays an important role in the Danish media landscape.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

PRSay

FEBRUARY 19, 2021

Gibson published The Gibson Report , a marketing guide on the Black consumer market, and Race Relations and Industry , a periodic report on equal-opportunity compliance, publications that Dukes found invaluable. “D. They always included examples of successful and effective PR and marketing techniques,” Dukes says.

Publicity 156

Publicity Corporate Community Advertising 156

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2019

By taking advantage of the 2017 tax legislation that cuts corporate rates from 35 to 21 percent, FedEx managed to reduce its tax bill from $1.5 The piece illustrates how many major corporations benefited from the tax cuts and what some did with the windfall, using FedEx as an example. billion that year to exactly zero in 2018.

Policies 149

Policies Newspapers Corporate Examples 149

PRSay

FEBRUARY 7, 2024

While this certificate program is designed to help journalists understand how to transition their skills and expertise for PR opportunities, many others — such as digital marketers, content creators, advertising pros, and social media experts — have related skill sets and knowledge and will benefit from our program too.

Communications 190

Communications Sports Journalism Fashion 190

ImPRessions - Crenshaw Communications

JUNE 12, 2018

But his reputation was mixed; despite his innovative practice of transparency, Lee, like Herb Schmertz 60 years later, was hailed as an innovator but also criticized for working with the “robber baron” corporations of the time. Edelman elevates marketing PR. Some things never change.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Maxim Behar

MAY 16, 2024

I took the hand extended to me for a handshake, and thus began our everlasting friendship with Jim Shields, the man who, in the first years of our fragile free market, kept saying he was firmly convinced that this country is worthy of AMOCO’s aspirations. WE must do it now.

Hotels 64

Hotels Corporate Transportation Meeting 64

Communications Conversations

NOVEMBER 22, 2022

No, long-term success in our industry, whether it’s comms, marketing or social media, starts with writing. I started an underground newspaper in high school. I wrote for my college newspaper. ” One of the things I was frustrated with as a corporate communicator earlier in my career was the way people wrote.

Writing 88

Writing Social Media Newspapers Media 88

Sword and the Script

OCTOBER 22, 2019

October is typically a time of year with special urgency for many in marketing. To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. 16% on marketing analytics. 16% on marketing analytics. “As of revenue to 10.5%

Marketing 66

Marketing Survey Study B2B 66

MaccaPR

SEPTEMBER 9, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. So what can marketers like you learn from Popeyes’ online victory? #1 1 – It’s Not (Just) About Total Followers, It’s About Follower Engagement.

Twitter 105

Twitter Marketing Social Media Viral 105

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Bianchi Biz Blog

AUGUST 7, 2023

I was the news editor of a small daily newspaper in Alabama. My wife worked for the same newspaper at the time, and she stopped by their house to pick up some photos that we ran with the story, and she was warmly greeted. Metro weekly newspaper that no longer exists. What story or stories are you most proud of?

Journalism 80

Journalism Meeting Newspapers Automotive 80

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. Sword and the Script Media can help with B2B marketing, PR and social media.

Reddit 178

Reddit Software B2B Technology 178

Doctor Spin

MARCH 1, 2024

Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Marketing agencies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Cision

AUGUST 19, 2016

Major lifestyle magazines and newspapers publish holiday gift guides to make it easy for shoppers to find the perfect gift. ” Using Cision’s media database , we researched the holiday gift guide schedules of some of the biggest lifestyle magazines and newspapers. Opportunity Description: Crain’s Corporate Gift Guide.

Pitching 120

Pitching Newspapers Advertising Advertising 120

Mindful Marketing

AUGUST 5, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “There’s nothing I like about it,” a family member said after seeing a large brown sun sail I bought to shade our backyard patio.

Twitter 100

Twitter Consumer Newspapers Social Media 100

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. Search any content marketing-related keyword in Google Trends and you’ll find a spike in conversation this year around the topic (the graph to the right is for “content marketing” news headlines). Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. Sales of the newspaper rocketed but the editor was deluged with complaints and called time on hardnosed reporting. I’ve worked on communications, marketing and sales.” They spoke about their first job and their career.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”).

Instagram 98

Instagram Crisis Local Privacy 98

Sword and the Script

DECEMBER 29, 2020

Notified is a Swedish startup acquired by Intrado (formerly West Corporation) in 2019. Intrado has the resources to rival Cision and Meltwater so a third large competitor is good for the PR market. was $100,000 in 2020; it was higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000.

SEO 103

SEO Software Resources Newspapers 103

Cision

SEPTEMBER 7, 2017

You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. Advocate for Corporate Social Responsibility.

Infographics 283

Infographics Consumer Video Examples 283

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Consider that: The number of bona fide independent media outlets is declining – in the U.S.

Media Relations 102

Media Relations Automotive Media Newspapers 102

PRSay

OCTOBER 17, 2019

A distinguished corporate executive, Byrum traveled throughout the country living and working in California, Texas, Washington, D.C., He then moved to Texas, where he held corporate leadership roles for EDS Corp. Skilled in mergers and acquisitions, Byrum counseled companies on financial structures and market positioning.

Ethics 104

Ethics Financial Local Newspapers 104

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 97

Agency Trends Marketing Survey 97

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. For the last couple of years, influencers have been a go-to for marketers as ambassadors for their products or services. Yet, in reflection, so much has changed.

Trends 165

Trends Nonprofit Consumer Newspapers 165

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2019

Amazon has also been deft in managing its reputation as a tough employer and indifferent corporate citizen. markets among the 238 proposals received. It was a masterful campaign that helped change Amazon’s image to one of a desirable corporate neighbor and employer. Never mind that Amazon is the next adtech giant.).

Privacy 165

Privacy Retail Government Google 165

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. There’s a challenge because we have to put out 7 newspapers a week. Think again.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Sword and the Script

MAY 31, 2016

How often should a business publish content in order to achieve a level of effectiveness in content marketing ? More than anything else, consistency is the single most valuable attribute in content marketing. Some marketers might relate consistency to the ability to sustain effective content marketing. It depends.

Content Marketing 60

Content Marketing Marketing Newspapers Web 60

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Blogs, including independent and corporate blogs, can be credible. More: The 3 Characteristics of Effective Thought Leadership in B2B Marketing 3. The results?

Survey 98

Survey Industry Leadership Study 98

Sword and the Script

FEBRUARY 6, 2018

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. You can and should run content marketing like a publisher.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications? We have to adapt to the immediacy of the media market. How do you envision the future of the communication industry?

Corporate 0

Corporate Airlines Financial Journalism 0

Newsfile

MARCH 14, 2024

Bloomberg Terminal: The Market Leader Bloomberg Terminal is subscription-based software that offers financial market data, analysis, content and trading capabilities to business professionals. With its dominant 33% market share in the financial world, Bloomberg terminal is a powerhouse. billion in revenue in fiscal 2023.

Financial 52

Financial Education Analysis Analytics 52

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. Marketing Integration Still Reigns

Blogging 60

Blogging Marketing SEO Content Marketing 60

Mindful Marketing

JUNE 24, 2015

Counseling clients at the highest corporate level (CEO, CFO and VP/Marketing), Ron has developed expertise and experience in strategic communications planning, writing for publications, media relations, investor relations, speech writing and presentation coaching. Social media is a godsend to the PR profession.

Marketing 50

Marketing Technology Newspapers Writing 50

Sword and the Script

JUNE 18, 2019

When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 150

Employee Print Writing Survey 150

Maxim Behar

FEBRUARY 18, 2024

Since before the advent of social media, PR has also been accused of being involved in corporate or political propaganda. Corporate PR is different. This is why corporate propaganda is virtually impossible today. The term “PR” has sometimes been equated with propaganda and manipulation of the public.

Corporate 59

Corporate Advertising Advertising Government 59