5W PR

MARCH 28, 2024

Financial public relations isn’t just a fancy accessory here, but a vital tool for steering through this complex landscape. But it’s not just about the cost, strategic financial PR is an investment that directly cushions the financial health of companies in the finance arena.

Company 78

Company Publicity Financial Crisis Communications 78

Sword and the Script

MAY 29, 2018

The question we asked was as follows: “What is one thing you wish you could get senior leaders or senior management to understand about communications that you don’t think they understand today?”. It’s not just about content, or search, or conferences, or advertising, or a webinar. How many can you identify with?

Corporate 79

Corporate Communications Survey Employee 79

Stern + Associates

NOVEMBER 13, 2023

And beyond company statements, getting your executives out there through social platforms – where messages can be more well thought-out and controlled – and perhaps media interviews and conferences can help build better public relations while aligning values with goals.

Trends 117

Trends Communications Conference Leadership 117

Sword and the Script

JULY 12, 2016

In many ways, PR is about diplomacy. ————————————— The common barriers to effective crisis planning I see are two-fold: justifying the value of updating plans and communications that may never be used against competing, and perhaps more pressing, priorities; and.

Study 60

Study Leadership Crisis Crisis Communications 60

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign. There’s no buy-in at the top .

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective. Instead, the journalist writes a warts-and-all article about the band – which the lead singer promptly disputes, making the reporter look bad.

Tools 170

Tools Government Crisis Public Affairs 170

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I left CenturyLink after about three years and went to the University of Louisiana Monroe. I grew up in West Monroe, Louisiana. It’s something that I face every day.

Ethics 81

Ethics Data Crisis Apparel 81

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The largest media houses are Sanoma, Alma Media, YLE (State owned), Keskisuomalainen, Kaleva and TS-Yhtymä.

Radio 64

Radio Pinterest Television Government 64

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Part of the art of public relations is leveraging the initial stories into a longer, more important narrative for top-tier media and influencers. An on-and-off approach to media relations and executive visibility will fall short. Yet some companies fall into the trap of just talking about themselves. It happens.

Agency 205

Agency Pitching Internal International 205

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. The answers to a question about what is important to companies when it comes to engaging agencies is also telling.

Agency 223

Agency Survey SEO Social Media 223

ImPRessions - Crenshaw Communications

JULY 25, 2017

We worked closely with SNEB leaders to make sure our messaging about healthy snacks for children hewed as closely to theirs as possible. One way we do that at Crenshaw is through thought leadership panels that sometimes include competitors discussing and debating topics of interest to the industry. Share and share alike. .

Education 136

Education Leadership Agency Instagram 136

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 151

Employee Print Writing Survey 151

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. On rebuilding Boeing’s reputation: I don’t want to talk too much about it until the MAX is safely flying again.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Landis PR

FEBRUARY 26, 2024

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. A key element to success is the establishment of credible and trustworthy relationships with policymakers.

Policies 59

Policies Publicity Community Construction 59

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 106

Interviews Publicity Technology Social Media 106

Sword and the Script

JULY 16, 2019

There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place. About one third said (29%) indicated their work had about the same effect and the rest (7%) said their efforts were not successful.

Publicity 95

Publicity Survey Local Writing 95

Sword and the Script

MARCH 22, 2022

Companies are placing a larger emphasis on stakeholder communications and cross-functional collaboration,” according to a press release on the survey quoting Jennifer Sigler , Ph.D., Yet the influence and size of the comms team have brought another leadership challenge: retention. What should comms leaders do about it?

Survey 96

Survey Communications Employee Technology 96

PRSay

SEPTEMBER 18, 2020

The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020). All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations. What kind of change?

eBook 187

eBook Policies Government Engineering 187

PRSay

DECEMBER 14, 2022

Over the past month, the disgraced crypto celebrity continued to contradict legal and communications counsel by speaking freely to the press, undertaking an apology tour, tweeting, sending direct messages and giving Zoom interviews with reporters about matters that could land him in prison.

Interviews 78

Interviews Financial Fashion System 78

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. According to his agent: “Simpson has not yet taken on any corporate work.”

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Guest Post by Scott Kaminski. Or are we? Let’s hit it. Let’s Talk Money.

Survey 74

Survey Industry Communications Corporate 74

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. They spoke about their first job and their career. No two days are the same at the busy airport press office according to Danielle. He described breaking a story about a pornographic video pirating ring.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. Another 46% will spend the same about of time and just 12% will spend less time on Twitter.

B2B 103

B2B Twitter Brand Branding 103

5W PR

APRIL 13, 2020

It’s a way to demonstrate to an audience that the brand or the executive emphasizes thought leadership and helps the brand establish itself as an industry expert and as a voice. In fact, when it comes to having a bylined article, it should never be a one-time thing that a person does and then forgets about it. Publishing the Byline.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

PRSay

MAY 3, 2019

With media organizations consolidating across the country and former journalists finding themselves in a PR or corporate communications position, it’s important not to forget the difference between these two roles. And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties.

Publicity 148

Publicity Newspapers Journalism Energy 148

Sword and the Script

AUGUST 9, 2016

Never assume that the client or executive leadership actually saw that last placement. This means it is more important than ever to get more value out of existing media relations efforts. More than just being as good as your last placement, it’s about how to get the most out of it , and be better as a result.

Study 60

Study Publicity Survey Engineering 60

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. He posted agency and corporate PR news. I’m not sure what the stats say, but everyone knew about Ryan’s blog. Over time, it became a critical leadership resource.

Blogging 78

Blogging Agency Community Local 78

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder. This is up 17% from last year where 51% said media relations was getting harder.

Survey 105

Survey Media Relations Corporate Communications 105

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. a Senior Lecturer in Public Relations at Leeds Business School.

Government 103

Government Education Print Ethics 103

Doctor Spin

MAY 30, 2023

Barnum who should be credited, it’s interesting to learn a bit more about the controversial legend—and better understand why the saying persists to this day. Barnum pioneered the art of press agentry, employing sensationalism and publicity stunts to generate interest and draw crowds to his shows. New York: Academic Press.

Publicity 52

Publicity eBook Ethics Resources 52

Sword and the Script

DECEMBER 21, 2021

“I see a consolidation of media outlets, combined with more Pay to Play opportunities.”. Social media breakup. government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. Luciana Lima , PR and Press Coordinador, Palavra Comunicação | Reserva Paulista .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. But your standard press release isn’t going to do the trick.

Writing 40

Writing SEO Web Content Marketing 40

Sword and the Script

SEPTEMBER 3, 2016

Don’t forget your target audience,” writes Owen Walker in an opinion piece for PRWeek titled What corporate PRs can learn from activist investors. It’s useful for the guardians of corporate reputation to remember the sentiment dashboard doesn’t necessary tell you if you’re winning or not. 2) Can you Newsjacking with Class?

Pitching 63

Pitching Crisis Policies Corporate 63

Bianchi Biz Blog

FEBRUARY 22, 2021

I enjoyed learning about their experiences and seeing the business first-hand, while also having the opportunity to recognize and share their challenges, accomplishments and success with the industry. A human element can always capture the interest of a reader and make the content more relatable. It’s such a unique and niche industry.

Groups 55

Groups Meeting Transportation Media 55

Prohibition

JANUARY 24, 2022

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. According to reports, about 40% of businesses are forced to close their doors after a tragedy. Prohibition PR handle media relations.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. To that end, this year’s roundup is uh-mazing.

Marketing 198

Marketing Content Marketing Data Social Media 198