Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. How long have you been in journalism and how did you get started?

Meeting 72

Meeting Automotive Engineering Journalism 72

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Communications Conversations

AUGUST 27, 2019

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. Think about the genesis of AP Style.

Handbook 131

Handbook Guidelines Print LinkedIn 131

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I

Meeting 97

Meeting Journalism Employee Storytelling 97

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Do I need to parse the fine print of a scientific study every time I cite a statistic? Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. If you want to change corporate culture, focus your efforts on executives, customers and employees.

Survey 95

Survey Industry Leadership Study 95

Presspage

NOVEMBER 20, 2018

Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom. The new corporate newsroom managing editor has a different set of responsibilities today that didn’t exist 15 years ago. Brand Journalism. Hence, the introduction of brand journalism.

Brand 60

Brand Branding Journalism Product Launch 60

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 99

Media Nonprofit Pitching Analytics 99

Presspage

JANUARY 23, 2018

The evolution of media and Internet-based media technologies, have had such a deep impact on the workings of journalism and news consumption, that as a result, many organizations, and their communication departments, are in need of re-strategizing the best way to approach PR.

Newspapers 92

Newspapers Financial Print Technology 92

Bianchi Biz Blog

NOVEMBER 11, 2021

Traditional print titles, who now also have large online audiences, still have tremendous power and credibility. For example, a typical news story in the Wall Street Journal may be read by up to 100,000 C-suite executives. Top Automotive Suppliers’ ESG Reports Focus Mostly on Environment and Little on Governance. Author: Jim Bianchi.

Automotive 77

Automotive Media Report Print 77

Sword and the Script

APRIL 12, 2022

The average journalist covers 3 beats; 74% say they produce content in addition to online and print, such as newsletters (17%) and podcasts (15%) and half publish 5+ stories per week; 33% publish 8+ a week – according to the latest State of Journalism survey by Muck Rack. Image credit: Intrado/Notified and Unsplash.

Software 89

Software Pitching Measurement Enterprise 89

Critical Mention

DECEMBER 3, 2019

This is also true of some important industry and academic journals. Fortunately, Critical Mention has enhanced its already robust online news tracking with a Licensed Content offering for those seeking to unlock subscription paywalls and have access to restricted print-only content. Until next time! Critical Mention.

How To 90

How To Journalism Radio Newspapers 90

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism. Yet I look back on that time fondly. Follow him on Twitter @cglynch.

Software 0

Software Media Leadership Journalism 0

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. Do you completely disagree and believe journalism ethics are alive and well today? Let me know.

Advertising 52

Advertising Advertising Ethics Conference 52

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. And, it also includes some syndicated content from the Wall Street Journal, which I really enjoy. We really do have more fun than you corporate folks.

Corporate 148

Corporate Fashion Agency Travel 148

Sword and the Script

SEPTEMBER 1, 2020

The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. Passive Voice in Journalism: How to Wield It Responsibly by Tiana Gibbs & PR Newswire “Passive voice can be an issue stylistically.

Internal 147

Internal International Tools Software 147

Critical Mention

JUNE 10, 2020

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching. Eric Lebowitz.

Media 104

Media Pitching Trends Resources 104

Mark My Words

JUNE 15, 2018

The cost of journalism and the will of many people to go into journalism is diminishing dependŠ whatever the rhetoric, the corporate rhetoric has been placed out. I don’t see standards improving; I see standards degrading. I’m just going to show one slide, how do I make this. We are in very dangerous times.

Policies 60

Policies Industry Newspapers Interviews 60

Solo PR Pro

JULY 5, 2022

Michael Ares, MDA Corporate Marketing, LLC. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business.

Meeting 98

Meeting Writing Pitching Case Study 98

Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. Each corporate PRCA member will be expected to engage with a local school each year. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Critical Mention

JULY 16, 2019

Professionals in PR, marketing and corporate communications understand all too well that there is, in fact, such a thing as bad publicity. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Until next time! Critical Mention. Eric Lebowitz.

Media 76

Media Advertising Advertising Measurement 76

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. Don’t rely on basic corporate announcements or product launches. Give them something unique.

Print 60

Print Product Launch Fashion Report 60

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Why do you work in PR?

Journalism 79

Journalism Ethics Film Construction 79

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. Paul Business Journal and, increasingly of late, Minnesota Business magazine. Paul Business Journal, and news director for SPNN-TV Neighborhood News.

Interviews 48

Interviews Radio Journalism Newspapers 48

Waxing UnLyrical

JULY 14, 2013

4: Who’s on a Washington Business Journal list? This happened this past Friday, when I found out I’d been included (at #3) on a Washington Business Journal list of “ 10 CEOs to follow on Twitter.” Thanks to my friend Shashi Bellamkonda for that photograph… it looks even better in print than online!

Journalism 81

Journalism Radio Twitter Print 81

Communications Conversations

OCTOBER 15, 2019

Cloud) and print (The Minneapolis St. Paul Business Journal). On top of this, there’s been growth in corporate communications teams and fewer journalists. Dan DeBaun, PR specialist, Life Time. Before joining the Life Time communications team I was a journalist for about five years across radio (WJON-St.

Media Relations 100

Media Relations Pitching Media Report 100

Waxing UnLyrical

DECEMBER 11, 2013

It is rightly said that PR and journalism are interdependent. Today, simply getting a news release online is of not much value to Indian clients as opposed to a good spread of print coverage. In September, Mint announced that it would be reducing the number of pages, from 28 to 24, four days a week, Tuesdays through Fridays.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. See these related articles: The PR Opportunity for Brands as Publishers Tinker with Journalism. That may be changing. Even the Google search snippet has gotten that message, as the screenshot nearby suggests.

Technology 66

Technology Advertising Advertising Community 66

Contently - Strategy

OCTOBER 24, 2019

For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets. Try a new audience with a new offering.

Financial 46

Financial Banking Content Marketing Writing 46

OnePitch

MAY 12, 2022

With my experience behind the scenes and in front of the camera, I can help Bospar clients navigate broadcast journalism like an insider. What are the benefits of a broadcast placement rather than a digital/print one? What goes on inside the newsroom is a mystery to most companies seeking exposure. Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

Doctor Spin

DECEMBER 21, 2023

PR Resource: Journalism vs PR What is a media kit? Corporational Determinism—The New Paradigm for Product Launching. Historically, when media kits were distributed physically on paper at press conferences and events, it made sense to make the printed media kit brief and to the point. How long should a media kit be? 1 Silfwer, J.

Media 52

Media Wikipedia Product Launch Journalism 52

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ).

Technology 12

Technology Software Company Marketing 12

Flack's Revenge

NOVEMBER 10, 2014

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Peretti started BuzzFeed, which eschews banners and has become a model for the possibilities of so-called native ads to finance journalism. Recall the fine print that Carr mentioned in his piece.

Advertising 235

Advertising Advertising Brand Branding 235

Bad Pitch Blog

APRIL 2, 2008

It sounds like you never did journalism as a career (and that experience really informs my media relations work), so here are a few bullet points I think may help you: And here is where this soft and yucky tirade becomes a bit of disingenuousness.* All of this leads me to believe that it’s all about spin, according to Mr. Serve.

Report 40

Report Pitching Interviews Journalism 40

Mark My Words

APRIL 26, 2022

The news popped out while I was in a pub in Halifax, with no signal,’ Mason told his Twitter followers just earlier today, 24 hours after the big news broke that he would be taking on the biggest brief in British political journalism. . The new job is an immense privilege & responsibility and I’ll give it everything’ .

Radio 60

Radio Local Meeting Journalism 60

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Blogging 73

Blogging Twitter Facebook Measurement 73