Communications Conversations

MARCH 9, 2015

The other day, I was browsing through LinkedIn (something I do at least once a day, for various reasons). Person starts publishing on LinkedIn out of curiousity. Until, they are basically blogging on LinkedIn, as I like to call it. defending the internal/employee communications function. Then, he cross-posted to LinkedIn.

LinkedIn 60

LinkedIn Company Employee Corporate 60

ImPRessions - Crenshaw Communications

MARCH 21, 2019

To take action and amplify its push for gender diversity, it created its own women’s leadership half-day conference called Empower , held on International Women’s Day. If the executive has a strong or contrarian point of view on topics of evergreen interest, then she should write blog entries, LinkedIn posts, and pitch bylines to key outlets.

Company 174

Company Conference Corporate Leadership 174

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. A company can easily spread news and announcements through social channels, but a series of tweets and LinkedIn posts won’t always clearly communicate the message at hand.

SEO 221

SEO Data B2B Writing 221

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

JULY 13, 2015

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator.

Internal 40

Internal International Communications Employee 40

PRSay

OCTOBER 29, 2021

There has been an increased focus in corporate America on DE&I, which opens doors for more perspectives at decision-making tables. Are [brands just] slapping a rainbow pride flag on their products, but not sincerely investing in the LGBTQ+ community (internally and externally)? How is that affecting your writing?

Case Study 158

Case Study Nonprofit Corporate Tools 158

Contently - Strategy

JANUARY 26, 2023

She used LinkedIn to share her thoughts on making healthcare more affordable. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder. Create a content plan.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. But it takes time and commitment to identify an actionable noble cause, establish a voice and gather fans,” write Debbie Wetherhead and Mandy Roth for PRSA. Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. See this post for tips on writing stellar executive bylines. And a fundamental part of any effective PR campaign is a healthy focus on executive visibility. Become a constant at conferences.

Conference 160

Conference Leadership LinkedIn Social Media 160

Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. More internal comms. political, socio-economic, etc.)

Communications 122

Communications Crisis Internal International 122

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

PRSay

JUNE 7, 2022

As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. Pick one, study it as a team and then follow the steps to writing a plan. Connect with her on LinkedIn.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. ’ #internalcomms #measurepr.

Internal 40

Internal International Communications Measurement 40

Deirdre Breakenridge

AUGUST 26, 2014

While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316

Industry Fashion Travel Tourism 316

Waxing UnLyrical

OCTOBER 4, 2017

” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. Branded content (I know this because I frequently write said branded content for a major B2B media brand). Here’s a screen grab: … Wow.

Internal 43

Internal International YouTube Nonprofit 43

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Write a press release. Upload the article to your LinkedIn page. After pushing it out on your social channels on publication, share again throughout the day (Twitter) and a few times more throughout the month (LinkedIn and Facebook).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet.

Exercises 198

Exercises Google Writing Blogging 198

Shift Communications

NOVEMBER 9, 2022

Between the media and the echo chamber that is now LinkedIn, the impact of layoff communications is big and immediate. At the time of writing, Salesforce had only released a short official statement: “Our sales performance process drives accountability. Sam Strader, a Director in our Corporate Advisory Group, sums it up well.

Employee 78

Employee Twitter Policies Agency 78

Presspage

NOVEMBER 7, 2017

Fifteen years ago, reporters probably found your corporate pressroom by typing in your company’s URL and looking for an “about us” or “contact” page. They might have run across your organization by means of a tweet, a relevant hashtag or a trending story on Facebook or LinkedIn.

Local 92

Local Engineering Internal International 92

Sword and the Script

APRIL 19, 2022

You don’t have interns firing off marketing emails or press releases – don’t do that here either. That’s not a slight against interns, but the point is you need some with the time, experience and judgment to be what is, essentially, the face of a company to an important group of people. Lots of brands are doing this on LinkedIn.

B2B 103

B2B Twitter Brand Branding 103

Deirdre Breakenridge

MARCH 7, 2016

Bob Varettoni, Director, Corporate Communications at Verizon, Sandy Charet, CEO of Charet & Associates, and I participated on a panel to offer advice for PR students and professionals. If you are hired as an intern, then there is the opportunity to turn the internship into a full-time position. Hands-on social media experience.

Communications 120

Communications Interviews Social Media LinkedIn 120

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 99

Interviews Publicity Technology Social Media 99

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Connect with her on LinkedIn.

Creativity 96

Creativity Storytelling LinkedIn System 96

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co.

Writing 192

Writing Communications Marketing B2B 192

Stephen Waddington

JANUARY 27, 2019

BETT had an international feel with a notable rise in exhibitors from Asia. There are powerful insights for internal and corporate communication. How to run PESO campaigns on the main social media platforms This week I wrote about how-to run ads and promoted content from £1 per day on Facebook, Google, LinkedIn and Twitter.

Handbook 60

Handbook Instagram Government Community 60

Communications Conversations

NOVEMBER 2, 2017

I was managing our social media channels, while Jordan was writing the story you mentioned. Corporate newsrooms are often very dated, and not very well done (in this blogger’s opinion). It was, essentially, an internal newspaper for the University of St. We’re looking at LinkedIn a lot more.

Case Study 113

Case Study Journalism Study Instagram 113

Melissa Agnes

SEPTEMBER 4, 2020

It has a long, positive track record of serving brands —both personal and professional—in their times of need, offering services that range from: Corporate cybersecurity Defensive reputation management Online privacy protection Online reputation management solutions Online review generation. Auditing and optimizing your social media presence.

Brand 234

Brand Branding Reputation Crisis 234

Communications Conversations

DECEMBER 13, 2019

He posted agency and corporate PR news. For one thing, it was the #1 first place our agency posted job openings and the first place I referred job hunters to, after LinkedIn. The MN PR Blog was the de facto gathering space for PR folks across the state. Ryan posted interviews with key PR leaders. job postings.

Blogging 78

Blogging Agency Community Local 78

Sword and the Script

JULY 6, 2021

In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. According to the Meltwater announcement, “Owler has grown its user base exponentially to become the second largest online business community in the world, next to LinkedIn. The Onclusive relationship is directly with MSL.

Pitching 89

Pitching Report Software Survey 89

Critical Mention

AUGUST 6, 2020

Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. The more contacts you have, the more brand visibility your business gets.

Media 104

Media Radio Local Tools 104

Sword and the Script

OCTOBER 5, 2021

However, he’s removed any mention of SocialChorus from his LinkedIn profile. In my view, SocialChorus is really the only tech player in internal comms – and the company has been doing interesting things. He was also named the CEO of the combined company after the merger with Dynamic Signal. Is this a rebrand?

Software 154

Software Tools Print Technology 154

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C6 (Collaboration) Case Study: How to Grow Your LinkedIn Group Beyond 50k+ Members [Case Study]. Why: “One of the biggest challenge is that LinkedIn users are disengaged.

Case Study 40

Case Study Study Training Small Business 40

Sword and the Script

JANUARY 29, 2019

This isn’t uncommon in the corporate world. I began to realize there are many good reasons for PR and HR to work together beyond internal communications. At the time of this writing, the rate is currently 3.8%. Technology companies often put on hack-a-thons internally, but doing it externally has potential too.

Resources 77

Resources Creativity Publicity Local 77

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! A comment by Marc C. and a wide ranging conversation about public relations practice. When in Doubt, Make Applesauce!: Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Waxing UnLyrical

JULY 25, 2016

Why: “There are lots of ways to look at metrics, but we decided to work solely from the data we had from last year, and not from projections,” writes Gini Dietrich as she explains her team’s approach to measuring efforts for a high-level client. Twitter Facebook Google+ LinkedIn Monday Roundup: Measurement Case Studies.

Case Study 40

Case Study Study Measurement Pinterest 40