MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail.

Instagram 98

Instagram Crisis Local Privacy 98

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Optimize Your Social Media Pages.

SEO 80

SEO Social Media Strategy Media 80

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck.

Media 113

Media Radio Television Sports 113

Communications Conversations

DECEMBER 13, 2017

Friends are promoting them (on Instagram, no less). Chances are, you might be thinking about a podcast for your social media program in 2018. Think about your podcast like a talk radio show—the more interesting the topics and guests, the more listeners you’ll have. Clients are asking about it. And, people are listening.

Corporate 103

Corporate Banking Resources Radio 103

Beyond PR

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 PR = Jelly.

Social Media 78

Social Media Media Local Pitching 78

Critical Mention

SEPTEMBER 18, 2019

From engaging with partners to collaborating with influencers, social media marketing provides an abundance of social networking opportunities that could help increase your brand awareness. We urge organizations to leverage social interactions to maximize brand growth. How to Know if You are Mentioned on Social Media.

Social Media 61

Social Media How To Media Radio 61

Critical Mention

OCTOBER 25, 2021

Greg, who never quite understands what is going on in any situation, agrees to help without comprehending what exactly is involved; he is essentially trying to manually keep track of the reaction to Kendall’s press conference across all of the internet and social media until a more formal solution is available.

Media 162

Media Fashion Television Radio 162

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. It could just mean corporate raiding.

Twitter 235

Twitter Customer Service Web Facebook 235

Critical Mention

MARCH 16, 2020

million followers and counting on Instagram. View this post on Instagram. million followers on Instagram make him a great influencer for brands, especially those in the food industry. He has been involved with a number of social causes and even started his own school. View this post on Instagram. LeBron James.

Brand 87

Brand Branding Instagram YouTube 87

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customer support is available 24/7/365. . www.criticalmention.com.

Media 108

Media Radio Television Engineering 108

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Social media is here. Be where your customers are: in social media. Social media is the ultimate equaliser. Social media is gasoline. —

Communications 158

Communications Radio Sports Social Media 158

Critical Mention

OCTOBER 15, 2020

Will you focus more on email marketing or will you shift to more social media campaigns? Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? In Q4, start to consider how your communication with your clients will change or stay the same moving forward.

Tourism 186

Tourism Radio Travel Social Media 186

Mark My Words

MAY 9, 2022

Similarly, museums are desperate for partnerships that basically serve as adverts-in-exhibition-format for heritage fashion brands or beloved old-timey IP, or to make traditional art ‘immersive’ (read – better fodder for social media content but sorely lacking in substance).

Film 60

Film Radio Fashion Trends 60

Critical Mention

NOVEMBER 22, 2019

Earned Media is comprised of coverage that comes from a variety of sources and mediums. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Also, earned media is among the most trusted types of media. Until next time! Critical Mention.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

AUGUST 6, 2020

A good media database provides users with multiple ways to search for contacts by a wide range of details. . Media type. Contact methods; address, email, phone, website, social media. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Media 104

Media Radio Local Tools 104

Critical Mention

SEPTEMBER 24, 2020

Old and new fans of the game flocked to social media to share their friend codes and talk about their island inhabitants. The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites. Animal Crossing: New Horizons. Since its release in March, 22.4

Examples 130

Examples Transportation Media Tourism 130

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Many organizations and businesses heavily rely on media data and analytics. Leverage Your Media Coverage and Grow Your Brand.

Reputation 105

Reputation Brand Branding Analytics 105

Critical Mention

AUGUST 29, 2019

Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. Today’s PR, corporate communications and marketing professionals need sophisticated tools to understand the value and reach of their earned media,” stressed Don Yount, President and CEO of Critical Mention.

Television 60

Television Radio Analytics Government 60

Critical Mention

JUNE 26, 2020

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. It’s easy to get caught up in the moment and write an immediate response, especially on social media. SCHEDULE A DEMO.

Publicity 105

Publicity Radio Sports Small Business 105

Critical Mention

NOVEMBER 18, 2019

The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Viral 70

Viral Radio Media Sports 70

Critical Mention

AUGUST 20, 2020

This book will help you keep up-to-date with the latest trends in PR, social media, marketing and video/audio recordings. Put your headphones on and tune into this UK-based podcast to learn about the future of PR and top media trends. The New Rules of Marketing & PR. The Definitive Book of Body Language. Until next time!

Resources 136

Resources Communications Education Guidelines 136

Beyond PR

MARCH 22, 2018

The same was true for watching hours of TV news or listening to shows on the radio. ” Fortunately, media monitoring has evolved enormously over the years as content was digitized, social media became mainstream, and artificial intelligence made its way into corporate systems.

Media 75

Media Radio Newspapers Print 75

Critical Mention

OCTOBER 22, 2020

Having access to a Media Contact Database could also give you the advantage of getting the right people at your events. Share the information about your event on all social media platforms! Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Tourism 131

Tourism YouTube Radio Travel 131

Critical Mention

APRIL 9, 2020

Because of this, it’s best to tailor your blog posts, earned media placements and social media interactions to a wide segment of customers and prospective clients. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time!

Healthcare 89

Healthcare Radio Sports Video 89

Critical Mention

SEPTEMBER 27, 2019

Another way to strategically promote your brand is to boost your social media posts with ad spend. Also, consider using a media monitoring tool to understand where your brand is getting the most attention and then target those channels. Yes, social media and digital interactions are at an all-time high.

Brand 100

Brand Branding Advertising Advertising 100

Critical Mention

JULY 2, 2020

Marketers can utilize customer information given to PR pros such as testimonials and client feedback to use for social media posts. Marketers can take advantage of mentions and sentiment by using the earned media results to influence how they reach out to audiences across their website and on social media.

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

NOVEMBER 13, 2019

Get Social Media Alerts. Don’t dismiss your social media audience during the holiday season. Consider real-time social media monitoring so you can be at ease knowing you’ll get alerts of any of your organization’s mentions. Much of today’s communication happens on social media. Until next time!

Publicity 74

Publicity Employee Analysis Radio 74

Critical Mention

OCTOBER 11, 2019

Plus, sharing positive earned media can particularly help display a timeline of how long your organization has been successfully satisfying its customers. Earned Mentions on Social Media Increase Brand Popularity. Invest in sharing your earned social media mentions across multiple channels to broaden your reach.

Brand 81

Brand Branding Media Case Study 81

Critical Mention

DECEMBER 20, 2019

Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Brand 103

Brand Branding How To Media 103

Critical Mention

DECEMBER 6, 2019

Create Quality Social Media Content. Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Given those facts, it’s time to leverage the power of social media by generating quality content on a consistent basis.

Strategy 83

Strategy Communications Marketing Social Media 83

Critical Mention

SEPTEMBER 24, 2019

Define your ideal buyer and then see who’s engaging with your organization and how they are interacting with your ads, social media and website content. Publish interesting blog posts and share them across social media. Audience identification is a must for successful marketing. Until next time! Critical Mention.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Beyond PR

AUGUST 30, 2016

You know this generation – the most likely to own a smartphone (89%); least likely to listen to the radio (at least in the traditional sense) (31%); and most likely to shop online (53%), all according to a guide from students at the University of Southern California’s online MS in applied psychology – and they’d know; they are students, after all.

Radio 68

Radio Media Newspapers Technology 68

Critical Mention

OCTOBER 2, 2019

Also, engage and interact with online users that share all types of social media mentions. Avoid falling victim to preventable PR disasters by monitoring your broadcast, online news and social media mentions. Media monitoring is a must for organizations to have a bird’s-eye view of their media relations and reputation.

Sports 80

Sports Hotels Reputation Construction 80

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Pump It Up.

Energy 120

Energy Viral Storytelling Community 120

Maxim Behar

MAY 31, 2021

He travels a lot and often speaks in front of world leaders, practitioners, students, and opinion-makers on the modern public relations and social media topics. The reason is simple, it is changing the ownership of the media. Because everyone who has their own Facebook, LinkedIn, Twitter, Instagram, TikTok has his/her own media.

Newspapers 52

Newspapers Social Media Ethics Travel 52