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Control And The Marketing Ventriloquist: How To Improve Your PR And Advertising Performance Simultaneously

Onclusive

Second, install control systems, also known as media monitoring systems, that keep you informed about the media environment and what messages are working. The goal of these systems is to convert the messy world of media, mindshare and ideas into metrics and measures that executives understand.

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Marketing Ventriloquism: A Master Class On How To Speak To Your Audience In A Voice Other Than Your Own

Onclusive

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

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Presspage celebrates its 15th anniversary

Presspage

The communication industry is now also facing the challenge of how to maintain the human touch in a climate that is so heavily tech-driven. International ‘3 Cs’ campaign The launch of the international campaign marks a milestone for Presspage. Our message is clear: Control your narrative. Connect with your team.

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How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

What, if anything, can a PR or corporate communications expert do to turn things around? Institutionalized whistleblowing is typically about a serious and systemic problem. But for ordinary organizations, trivial leaks of internal conversations or information can be problematic. Consider Uber’s rough ride of late.

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The Top 10 PR Measurement Atrocities and how to Avoid them

Katie Paine's Measurement Blog

A good vendor will have systems in place to screen for duplicates, spam, and inappropriate content (wedding announcements, incorrect names or references, police blotters. Chances are you need data in specific buckets – i.e. corporate, product, customer service etc. Compare the results to the system.

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Why Now Is the Time to Eliminate Jargon and Buzzwords

PRSay

For communicators, that means eliminating hype, jargon, buzzwords and corporate-speak. Employees have never liked corporate-speak, of course. To eliminate corporate-speak, analyze your writing with tests such as the Flesch Reading Ease Score or the Flesch-Kinkaid Grade Level Score. How to improve on corporate-speak.

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