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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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Thought Leadership Series: McKesson Better Health Tour – Demonstrating Healthcare Innovation with Action

Shift Communications

Established brands are often challenged by their deep roots and longevity in the marketplace when it comes to claiming true healthcare innovation. McKesson Corporation faces this exact conundrum. As one of the oldest and largest healthcare companies in the nation, McKesson serves more than half of U.S.

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Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th

Deirdre Breakenridge

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. PRStudChat Public Relations #Healthcare Anneliz Hannan Dana Lewis PR SocialMedia Susan Young'

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From Celestial Insights to Corporate Innovations: How Space Tech Enhances Business on Earth

Stern + Associates

As AI continues to capture the imaginations of executives, policymakers and everyday citizens alike, Ekblaw skillfully describes how the use of AI in space architecture will be just as important to how we design spaces on Earth, from commercial and residential real estate to healthcare facilities and more. “We

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Can Big Business Save America?

ImPRessions - Crenshaw Communications

Corporate America is stepping up. This comes as a happy sign for public relations professionals who preach corporate responsibility or even strategic activism to clients. Yet the need here is not mere public relations messaging, but leadership and action. ” 2020 Brings A Leadership Test. But there is some good news.

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Fostering Collaboration and Empathy between Men and Women in Business with Stacy Kehren Idema

PR for Anyone

In her appearance on the podcast, Stacy discusses the challenges that women face in the corporate world – namely, the prevalent perception that women are vying for a controlled and limited share of success. She also reflects on her own journey, from breaking free of corporate constraints to embracing entrepreneurship.

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The new social contract of business— why today’s brands have an obligation to act

Agility PR Solutions

New research from Atlassian Corporation confirms American employees want businesses to play a stronger leadership role on key social issues such as healthcare, the environment, and cost […].