Beyond PR

APRIL 17, 2017

Every quarter, the earnings release raises the stakes for corporate communications professionals. And if financial data isn’t presented in a clear, consistent way, it can lead to inaccurate or delayed reporting. Make your readers’ job easy by including all relevant financial data right within your release.

Financial 63

Financial Data Guidelines Corporate 63

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.”

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. There are financial costs that often cannot be sustained. third party tracking (e.g.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

MARCH 2, 2021

Even so, it speaks volumes that the company has closed on 16 other corporate transactions in recent history before it got around to thinking about AI. If you enjoyed this post, you might also like: PR Coverage May have a Bigger Influence on SEO than Links. Similarly, Agility PR is owned by Innodata (NASDAQ: INOD).

Company 148

Company Tools Technology Software 148

Waxing UnLyrical

JULY 12, 2018

If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Brand 74

Brand Branding Banking Financial 74

Cision

JULY 26, 2017

Financial -> (Income, Net Wealth). Behaviors -> (Anniversary, Automotive, B2B, Charitable Donation, Consumer Classification, Digital Activities, Expats, Financial, Job Role, Media, Mobile Device User, Multicultural Affinity, Purchase Behavior, Residential Profiles, Seasonal and Events, Travel).

Social Media 233

Social Media How To Insurance Insurance 233

Waxing UnLyrical

SEPTEMBER 26, 2012

Traditionally this includes ads, SEO and direct marketing buys. Obviously, financial and staff resources are deployed to create this media. When a customer sees and hopefully interacts with a brand, they rarely distinguish between ads, owned and even some forms of earned media, assuming corporate messaging, etc.

Media 98

Media Nonprofit Print SEO 98

Beyond PR

APRIL 19, 2017

Corporate communications professionals can learn from past pitfalls we’ve seen companies fall into, and help ensure a smooth earnings day next quarter. Scenario: The corporate communications team thinks the release is final and submits it to their wire service, but the accounting or executive teams are still adjusting the message.

Corporate 49

Corporate SEO Financial Web 49

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Stephen Waddington

OCTOBER 3, 2019

Our conversation covered financial performance, innovation, mental health, diversity, integration, insecurity and more. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. We caught up last week in London. I got the rare opportunity to turn the table on Maja.

Interviews 115

Interviews Agency Industry Measurement 115

Sword and the Script

NOVEMBER 23, 2019

The market team develops a rhythm around this event – a system and process – that can easily be integrated into other marketing programs like SEO, PPC, social media and of course, it’s great fodder for content marketing and blogging alike. * * *.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” MacEwen has about legal economics, I do believe corporations had a role in the market dynamics too.

Agency 92

Agency Trends Marketing Survey 92

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Common reasons the agency may be to blame: Financial Instability. Digital has to be ingrained into the agency’s culture and talent.

Agency 40

Agency Marketing Financial System 40

Stephen Waddington

OCTOBER 3, 2019

Our conversation covered financial performance, innovation, mental health, diversity, integration, PR’s insecurity and more. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. We caught up at Metia last week in London. I got the rare opportunity to turn the table on Maja.

Interviews 60

Interviews Agency Industry Measurement 60

MaccaPR

NOVEMBER 18, 2020

So what can you as a marketer or corporate communications professional learn from the magicians’ world of levitating supermodels and vanishing Bengal tigers? Be the marketer who guides your audience toward an emotional (as well as financial) payoff in marketing campaigns. Here’s proof: 1. Focus Narrowly to Achieve Greatness.

Marketing 62

Marketing Agency Video Brand 62

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. In my contribution, Internal Journo and SEO Expert; New ‘Trust’ Calisthenics for the PR Pro , it appears twice: By examining subject choices and phraseology, the focus of PR pros can move from a ‘how’ to attract attention, to a ‘why’ (and about ‘what’) search perspective.

Construction 40

Construction Internal International SEO 40

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. It all adds up to more content.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. PR takes on content and SEO duties. “PR Public Relations Statistics from 2020. The media PR salary: $100,000. The median public relations salary in the U.S. Source: 2020 Public Relations Salary Survey ).

Survey 174

Survey Marketing B2B Study 174

Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. Don’t make journalists go digging for multimedia or supplemental financial data – they may decide your story is not worth the effort. Target your audience.

Media 71

Media Automotive Resources Financial 71

MaccaPR

JANUARY 4, 2018

Nothing’s more likely to drive your agency into a pit of despair than forcing them to become your banker – a move that puts the agency’s financial health at risk and sends a message that they are just a vendor to you, not a trusted partner.

Agency 0

Agency Advertising Advertising Leadership 0

Beyond PR

JUNE 13, 2017

Corporations have to be more than simply transactional, or they run the risk of losing their customers’ loyalty for a more engaging brand that can provide the same service. Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 77

Blogging Company Engineering Airlines 77

MaccaPR

JANUARY 11, 2016

5 Mistakes Entry Level PR Job Seekers Make & How To Avoid Them Today, entry level PR job seekers are expected to know everything from B2B content marketing strategies to SEO and social media , on top of knowing how traditional publicity tactics work. 5 Ways to Get Your Sales Team Jazzed About Inbound Marketing.

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

Sword and the Script

FEBRUARY 29, 2020

That’s according to a data analysis by Brian Dean of Backlinko , who founded the company to provide SEO training. These markets included technology, financial series, higher education and legal services, among others. On average, long-form content earns 77% more backlinks than short content.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

APRIL 3, 2018

Ahrefs: An SEO Tool PR Pros Can Use to Outsmart … [Product Review]. I imagine there are similar financial and technical hurdles to pulling in content from social media sites. At the high end, for $4,800 a year a larger agency, or large corporate commmunications team, can support almost 100 users.

Media 63

Media System Tools Google 63

Where the Fishermen Ain't

AUGUST 30, 2016

Financial transactions, even ones as simple as this, tell a story in which the beginning, middle, and end flow together to deliver an idea or evoke an emotion. The Classic "Prisoner's Dilemma": One of the most exciting non-financial applications for blockchain technology is in the supply chain space (e.g., the basis of any good story.

Storytelling 20

Storytelling Technology Financial Groups 20

Where the Fishermen Ain't

JULY 14, 2016

Financial transactions, even ones as simple as this, tell a story in which the beginning, middle, and end flow together to deliver an idea or evoke an emotion. The Classic "Prisoner's Dilemma": One of the most exciting non-financial applications for blockchain technology is in the supply chain space (e.g., Not Open, But Secure.

Storytelling 20

Storytelling Technology Financial Groups 20

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . Cyrus is director of audience development at SEO bible Moz.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 24, 2019

Blogs, including independent and corporate blogs, can be credible. Similarly, CMOs struggle to translate marketing results to financial outcomes: 64% said demonstrating the impact on financial outcomes was the top c-suite communications challenge facing CMOs. Corporate positions tend to pay more than agency positions.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

APRIL 24, 2019

Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis. There are certain rules that we’ve worked on with legal,” said Darin Diehl, Tangerine’s director of content marketing and corporate communications.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Flatiron Communications

FEBRUARY 2, 2019

The downsizing of news rooms for financial reasons. _ Q24) Which corporate executive suffered the greatest loss in reputation in 2018? Margaret Sullivan _Washington Post. Q4) Complete this sentence: Cheddar is the first . _. Q5) What do the following acronyms stand for? WBBM-TV __. The rise of fake news.

Media 41

Media Public Affairs Journalism Retail 41

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention.

Media Relations 115

Media Relations Media Print Newspapers 115