Stuart Bruce

SEPTEMBER 3, 2018

Today just about every SEO firm claims to do PR. Today, some PR firms claim to do SEO. They’ve often got a very shaky grasp of what public relations is, but they claim to do it all the same. Some… Continue Reading →

SEO 103

SEO Publicity Corporate Communications 103

Presspage

APRIL 15, 2019

You’ve heard of SEO. Search Engine Optimization (SEO) is the process of enhancing your online content to improve visibility in search engine rankings. Search Engine Optimization (SEO) is the process of enhancing your online content to improve visibility in search engine rankings. The core elements of SEO.

SEO 60

SEO Engineering eBook Google 60

Buzzstream

JANUARY 30, 2020

Being an SEO first and foremost myself, the impact of what I do is always judged on the impact it had on organic traffic, and more importantly, revenue. This included keywords like ‘video production’, ‘corporate video’ etc. The post Newsjacking – An SEOs approach to improving rankings appeared first on BuzzStream.

SEO 71

SEO Film Reddit Video 71

Waxing UnLyrical

JUNE 24, 2013

On today’s roundup, we’re talking SEO (search engine optimization). Enduring Questions on Press Releases and SEO. Why: In this guest post for WUL, Jessica Torres shares how she made her blog Cavy Savvy a success using smart SEO. vs. Black Hat SEO. Writing Effective Alt Text For SEO.

SEO 78

SEO Engineering Software Google 78

5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. Here are a few tips for using corporate communications to increase investment. To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication.

Company 88

Company Corporate Product Launch Internal 88

Communications Conversations

APRIL 14, 2016

In the post, Nancy makes a claim we’ve all heard thousands of times: News releases are good for SEO and “Google Cred.” Now, I’m not hear to get into a discussion about the ins and outs of technical SEO mechanisms. So, I ask again: Do garden-variety news releases really help with SEO?

SEO 60

SEO Web Energy Writing 60

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Positive press drives SEO. Just as the large PR firms cast around for more lucrative and scaleable services to sell, marketers have come to value earned media results for its brand-building and SEO impact. They also valued posts written by independent bloggers, rating them more credible than corporate blog content.

SEO 227

SEO Agency Reputation Policies 227

Shift Communications

MARCH 2, 2015

Google is about to change the SEO rules again. A fair number of corporate newsrooms attempted in the past to provide a more interactive experience. Many companies have preferred to use proprietary video players (based in Flash) rather than upload corporate videos to cloud-based video services like YouTube. Christopher S.

Mobile 60

Mobile SEO Guidelines Software 60

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. How can you improve technical and SEO skills?

Media Relations 98

Media Relations Report Industry SEO 98

Marketwired

DECEMBER 9, 2015

Just ask Val Zamulin, head of SEO for ICM Consulting and Media Corporation, a Toronto-based internet marketing company. How to Optimize Your #PR Content in the New #SEO Environment Click To Tweet. Press releases these days have a very limited direct effect on your SEO. This is a major problem for press releases.

SEO 60

SEO Pinterest Google Engineering 60

Sword and the Script

DECEMBER 29, 2020

Notified is a Swedish startup acquired by Intrado (formerly West Corporation) in 2019. was $100,000 in 2020; it was higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Sorry, Press Releases Do Not Help Your SEO Anymore. I found the product to be impressive and promising.

SEO 100

SEO Software Resources Newspapers 100

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. A Guest Post by Simon Locke, Founder & CEO, CommunicationsMatch TM. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

ImPRessions - Crenshaw Communications

JUNE 11, 2020

A release shouldn’t be distributed strictly for SEO purposes, but it should be a consideration. When a release is distributed through a paid service, it runs in hundreds of online outlets and will typically enjoy a temporary SEO bump. Releases work with branded content. It can build credibility.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies. And I’d argue that no marketing function confers the credibility and SEO impact of earned media.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

JULY 6, 2016

PR today is about SEO. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial.

SEO 204

SEO Analytics Measurement B2B 204

Stern + Associates

JULY 21, 2023

It goes beyond the brand visibility aspect of SEO, which primarily focuses on improving a brand’s visibility in search results. Here are some of the most common types of digital PR you should use: SEO link building PR link building is a type of link building that uses public relations techniques to secure editorial links to a website.

Digital PR 62

Digital PR SEO Engineering Social Media 62

Stephen Waddington

SEPTEMBER 16, 2020

Story is a corporate punk. We’ve built on that and invested in content, video production, digital, design and SEO services during the pandemic - meaning we can look after more - from finding a brand’s story to telling it across owned and earned. I’ve joined the management team at Story Comms as a non executive. Ambitious growth.

B2B 151

B2B Banking Corporate Crisis 151

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Two blog posts each week becomes a permanent SEO-friendly knowledge base. Longer content can help a corporate leader convey a distinct point of view in the service of both personal and company brand-building. Longer content boosts SEO. Don’t forget, video boosts SEO as well. Packaging a differentiator.

Case Study 178

Case Study SEO Film Video 178

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. said Furey, “Probably not.”

Storytelling 329

Storytelling SEO Community Engineering 329

Stephen Waddington

JANUARY 31, 2019

Blogging remains a worthwhile tactic for building personal and corporate reputation, and for awareness at the top of the marketing funnel. The link between blog content and SEO is well established. It’s the reason why blogging continues to be used as a form of content marketing in the corporate space.

SEO 113

SEO Community Blogging LinkedIn 113

Communications Conversations

MARCH 12, 2019

In spots, they work quite well (getting corporate announcements out to a large group of reporters, for example). Predominantly, I’m talking about corporate blogs and social channels here. 2: The SEO angle is dead. This was almost 100% an SEO strategy by PRs. As if it were really ever alive!

SEO 125

SEO Corporate Course Banking 125

The Proactive Report

MAY 27, 2018

Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6% Analytics is now at 62% and SEO at 41%. Here the picture is not quite as rosy. New Skills for PR.

Industry 113

Industry Measurement SEO Corporate 113

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. Ignore SEO at your peril. SEO and PR can influence search ranking and increase site traffic.

SEO 178

SEO Storytelling Product Launch Measurement 178

Solo PR Pro

FEBRUARY 6, 2024

While “data-driven strategies” sounds like something out of the corporate jargon handbook, you may not realize how you can apply it to PR. Media monitoring, social listening and even SEO tools can track these metrics across various platforms. KPIs and metrics will vary by clients and you should measure what matters.

Data 52

Data Strategy Publicity Handbook 52

The Proactive Report

DECEMBER 16, 2014

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. So yes, SEO has become an important PR skill. Content Marketing Online PR digital PR google online PR Penguin SEO' Content marketing isn’t a new idea for PR.

Digital PR 154

Digital PR Google SEO Content Marketing 154

5W PR

FEBRUARY 12, 2024

It requires collaborating with SEO experts to incorporate relevant keywords into narratives, making the brand more discoverable by search engines, and directing interested individuals to the company’s website. Collaboration Digital PR is not simply scattering messages across the internet and hoping they are effective.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

The Proactive Report

MAY 27, 2018

Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6% Analytics is now at 62% and SEO at 41%. Here the picture is not quite as rosy. New Skills for PR.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6% Analytics is now at 62% and SEO at 41%. Here the picture is not quite as rosy. New Skills for PR.

Industry 100

Industry Measurement SEO Corporate 100

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. At the top of the funnel, in the awareness phase where leads are generated, engagement, and the delivery of compelling information are critical. An intangible, yet essential, aspect of PR’s impact is brand recognition.

Leadership 105

Leadership SEO Measurement Reputation 105

Presspage

FEBRUARY 8, 2021

Post-crisis : the role and importance of your newsroom's SEO benefits in the aftermath of a crisis. PressPage's Co-Founder Bart Verhulst shared key aspects about how the corporate press room can help navigate safely through media firestorms and social media scrutiny—and help (re-) establish trust in your brand as a result.

Crisis 127

Crisis Crisis Management Case Study Reputation 127

Presspage

MARCH 6, 2018

This was made possible due to the launch of their sleek, easy-to-read News Room site that better showcased the airport’s press releases and marketing material, offered seamless integration for social media sharing and search engine optimization (SEO), and generated an exponential increase in online visitor traffic and engagement.

Airlines 87

Airlines Web SEO Internal 87

Bianchi Biz Blog

NOVEMBER 9, 2020

And as they do, many corporate PR departments are turning more of their attention, efforts and budget to the newer paid, shared and owned media components — paid social media promotion, influencer sponsorships, and owned media such as corporate social media accounts, newsletters, email campaigns and YouTube videos, for example.

Media Relations 101

Media Relations Automotive Media Newspapers 101

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The core skills we need as PR professionals have also changed. Other skills and attributes are more timeless.

Analytics 170

Analytics Tools Social Media Trends 170

The Proactive Report

JULY 23, 2017

The wheels do tend to grind slowly in large corporations. ” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. Altimeter ). 888 243 3470.

Strategy 149

Strategy SEO B2C Engineering 149

Prohibition

SEPTEMBER 27, 2022

From small start-ups to large international corporations, a robust public relations strategy remains a crucial tool for brands of all sizes to increase public perception, build positive brand sentiment and grow a strong industry presence. SEO can be improved through PR.

Publicity 62

Publicity Brand Branding SEO 62

Presspage

SEPTEMBER 1, 2017

Uploading your press releases in pdf does not support your SEO. For more tips to improve your SEO, read A good newsroom will support your SEO. Fifteen years ago, reporters probably found your corporate pressroom by typing in your company’s URL and looking for an “about us” or “contact” page.

SEO 95

SEO Engineering Measurement Mobile 95

Prohibition

JANUARY 6, 2023

Boost SEO Performance with video marketing. Search engine optimization (SEO) is the practice of augmenting your website to rank higher on a search engine results page, such as Google or Yahoo, so your content and website is more visible to online users. Higher SEO ranking means more traffic to your site. Drive Sales.

Video 62

Video Strategy SEO Engineering 62