Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. In my contribution, Internal Journo and SEO Expert; New ‘Trust’ Calisthenics for the PR Pro , it appears twice: By examining subject choices and phraseology, the focus of PR pros can move from a ‘how’ to attract attention, to a ‘why’ (and about ‘what’) search perspective.

Construction 40

Construction Internal International SEO 40

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 176

Survey Marketing B2B Study 176

MaccaPR

JANUARY 4, 2018

Nothing’s more likely to drive your agency into a pit of despair than forcing them to become your banker – a move that puts the agency’s financial health at risk and sends a message that they are just a vendor to you, not a trusted partner. Recognize that you hired our agency to be experts,” confirms Walsko of Lola Red. “If

Agency 0

Agency Advertising Advertising Leadership 0

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . You own a business and want to increase sales. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 24, 2019

Blogs, including independent and corporate blogs, can be credible. Similarly, CMOs struggle to translate marketing results to financial outcomes: 64% said demonstrating the impact on financial outcomes was the top c-suite communications challenge facing CMOs. Corporate positions tend to pay more than agency positions.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

APRIL 24, 2019

Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis. In the first playbook, we revealed how athenahealth recently reset the voice and tone of its content, even after years of successful thought leadership.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention.

Media Relations 115

Media Relations Media Print Newspapers 115