Business Wire

JANUARY 19, 2017

Business Wire has spent over 50 years building symbiotic relationships with media, investors and consumers by regularly delivering factually reliable and timely corporate news content. Such archiving of information guarantees that news is visible and available for reference long after its initial release.

Financial 164

Financial Video Consumer Data 164

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. There are financial costs that often cannot be sustained.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Then the economy changed.

Agency 95

Agency Trends Marketing Survey 95

PR Conversations

AUGUST 18, 2011

In my estimation, it was incredibly well-researched, balanced and objective (the sign of great journalism), making the crusade for PR practitioners to overcome the Spin moniker even more important. Internal communications often say they are corporate storytellers. Same with documentary film makers. Do you see the problem?

Construction 40

Construction Internal International SEO 40

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. It all adds up to more content.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

APRIL 3, 2018

Ahrefs: An SEO Tool PR Pros Can Use to Outsmart … [Product Review]. In one example, I noted Brand24 identified a reference to a client in the ABA Journal, three days before I saw it pop in other monitoring systems I currently use. Does Blockchain Really Have Marketing Potential? Bits and Bytes Testing Brand24.

Media 64

Media System Tools Google 64