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Financial analysts say marketing is an investment, not a cost

Sword and the Script

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” This is cited ahead of leadership quality (76%) and technological innovation (72%).” The purpose? The survey had three findings that stood out to me: 1. It’s a perception.

Financial 148
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Part 2: The Risk and Value of Corporate Reputation

Reputation Us

Part one explored the financials ( see Part 1 ). PART 2 (of 5) – Reputation Value and Risk Insurance companies increasingly recognizing a solid corporate reputation as a valuable and insurable asset. Risky Value So how do you determine the value of your corporate reputation in order to mitigate potential risk to it?

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Importance of Corporate Communications

5W PR

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Now, corporations are expected – and face a backlash if they fail – to project an image of accessibility and inclusiveness. Making Transparency a Priority.

Corporate 120
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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

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What PR Technology Vendors Don’t Understand about Spreadsheets [PR Tech Sum]

Sword and the Script

July is usually a slow month for this monthly roundup of technology news across the PR landscape – and this month is no exception. A statistic in a new report on PR technology caught my eye. Some vendors try to overcome this with offshoring or technology. Information security in PR. Onward with the PR Tech Sum ….

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What PR Pros Should Know about the Next Generation of Journalists

PRSay

A continued emphasis on credible and diverse sources Our survey found that when generating story ideas, finding sources or verifying information, young journalists often turn to reporting in the field (94%), primary-source networks (92%) and experts and think tanks (92%), much more than they rely on social media platforms.

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42 Essential AI Prompts for IR Professionals in 2024

Newsfile

.” Artificial Intelligence is advancing rapidly, and professionals in investor relations are quickly adopting AI prompts for IR and technologies to improve their strategies. They do not require the input of sensitive or confidential corporate information.

Financial 105