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Financial analysts say marketing is an investment, not a cost

Sword and the Script

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” This is cited ahead of leadership quality (76%) and technological innovation (72%).” The purpose? The survey had three findings that stood out to me: 1. It’s a perception.

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Book Review: PR Technology, Data and Insights

Wadds Inc.

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. He seeks to enable help public relations and communications teams to get better results and demonstrate value to senior leaders, with the unequivocal advice to get to grips with data and technology.

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Building Trust in Fintech: PR’s Role in Consumer Confidence

5W PR

However, in this exciting landscape, customers still need to know they can trust these new technologies with their hard-earned cash, making public relations a key player in fintech. Anything from bank account information to personal identification. When it comes to money, security is king.

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The Unwritten Rules Of Technology Public Relations: A Beginner’s Guide?

Remote PR Jobs

Originally seen on Forbes What technology PR agencies do is not rocket science. Instead of over-thanking them, tell them you’re glad the information or sample has resulted in such a quality piece and offer your assistance in the future. While it may sound complicated, it’s very simple: They connect brands with audiences.

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How can we best balance safeguarding confidences and disclosure of information – Pete Scott

Ethical Voices

He discusses a number of important issues, including: How can we best balance safeguarding confidences and disclosure of information? I was a financial analyst and planner for the early days of my career, and then went into investor relations. What staffing are we going to do, our financial data, HIPAA issues?

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What PR Technology Vendors Don’t Understand about Spreadsheets [PR Tech Sum]

Sword and the Script

July is usually a slow month for this monthly roundup of technology news across the PR landscape – and this month is no exception. A statistic in a new report on PR technology caught my eye. Some vendors try to overcome this with offshoring or technology. Information security in PR. Onward with the PR Tech Sum ….

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How Does EMV Impact Financial Services Brands?

Cision

Thieves stole more than 500 million financial records in 2014. That’s one financial record for every 14 people on earth. Americans in particular are demanding greater security through EMV chip card technology. helps financial organizations better understand and cater to the needs of this new breed of cautious consumer.

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