Flack's Revenge

APRIL 16, 2020

Their namesake teleconferencing service has come to symbolize how corporate teams can get useful work done, from a distance. This article discusses how to look good on camera. Check out this NY Times article , which explains how to counter Zoom bombing. You’ll Never Believe what they’re Reading Instead.

Infographics 315

Infographics Enterprise Pitching Meeting 315

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

ImPRessions - Crenshaw Communications

MARCH 29, 2018

They sometimes interview big-time corporate chiefs like Ted Sarandos of Netflix, but most often they chat with early-stage company founders. Episodes include How Tech is Changing Investing , Creating a Category: from Pricing to Positioning ; and How to Live Longer and Better. This Week in Enterprise Tech/This Week in Tech.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Reputation Us

MAY 4, 2021

Protector Enterprise (available Fall 2021), an entire corporate team approach to reputation management and crisis response. Protector Student (available Fall 2021) for ambitious undergrad and post-grad students to provide the needed tools and corporate experience to become certified Reputation Protectors.

Reputation 78

Reputation Crisis Financial Enterprise 78

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

JANUARY 25, 2019

Formerly the Intelligent Content Conference, this year’s ContentTECH Summit’s mission is “to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.” PRWeek Awards.

Conference 256

Conference Content Marketing Marketing Internal 256

PRSay

AUGUST 16, 2022

Gifts for Good is a certified B Corporation with a mission to empower the world to help people and the planet through gift-giving. Impressively, their “gifts support the work of over 60 nonprofits and social enterprises in 50 states and 72 countries around the globe — in Africa, Asia, Europe, Oceania and The Americas.” Gifts for Good.

Company 154

Company Nonprofit Apparel Banking 154

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Communication is no easy job to handle.

Communications 210

Communications Measurement Tools Enterprise 210

Ethical Voices

APRIL 17, 2023

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. That’s the biggest thing that I loved about my career in public relations was the opportunity to be a senior strategic leader in the enterprise.

Enterprise 68

Enterprise Ethics Engineering Technology 68

Barokas

FEBRUARY 5, 2019

Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. There’s no hidden or corporate meaning behind the word ‘story.’ The post Marketing Manager or Managing Editor: How to Streamline Content Overload appeared first on Barokas Communications.

How To 60

How To Marketing Resources Journalism 60

Katie Paine's Measurement Blog

MARCH 9, 2023

Chances are you need data in specific buckets – i.e. corporate, product, customer service etc. Some are designed around vertical markets, some are designed for large enterprises and most do a few things well, and the rest of the promises you can chalk up to good website copy. They do not.

Measurement 52

Measurement How To System Comparison 52

PRSay

MARCH 11, 2019

” For the10company, this influence is directly tied to today’s heightened scrutiny of corporations and C-suite politics. The Google employee walkout over sexual harassment, for instance, was a key example of how these interests align; it highlighted a workplace culture issue and a company politics one, too.

Trends 150

Trends Communications Employee Enterprise 150

Cision

MAY 18, 2016

With so much noise, how can your brand cut through and stand out? Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications.

Corporate 159

Corporate Groups Local Enterprise 159

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. Learn “How to Plan and Manage Crisis Communication in a Social World” today! Corporations are taking stands on polarizing issues.

Media Relations 120

Media Relations Trends Media Corporate 120

ImPRessions - Crenshaw Communications

APRIL 5, 2018

The stakes feel higher, and the race tougher, than at a more established enterprise. And not all companies know how to work with a PR agency or invest in a media relations campaign to promote the brand or launch products. But many startups are at a unique and tricky stage. You’re not differentiated.

Pitching 174

Pitching Enterprise Exercises Agency 174

Sword and the Script

JUNE 30, 2020

A model I’ve seen work for large enterprises is to retain a corporate communications department but push dedicated PR talent down to support the business units. He suggests having “brand communication (corporate comms) report to the CEO and have sales activation (public relations) report to the CMO.” Unbundle PR.

Report 116

Report Publicity Survey B2B 116

MaccaPR

APRIL 18, 2017

A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. governance. embezzlement.

How To 121

How To YouTube Pitching LinkedIn 121

Stephen Waddington

JULY 21, 2020

In a recent post I wrote about how to scale an agency out of lockdown. Rethinking events Corporate events will never be the same again. The UK’s 38 Local Enterprise Partnerships have been tasked with creating local industrial strategies. Fortune favours the brave. Watch for innovation and move fast to help brands capitalise.

Crisis 78

Crisis Agency Enterprise Local 78

Sword and the Script

MARCH 20, 2018

Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. 2) How has event marketing evolved or changed over the course of your career? G2Planet Blog: Six Compelling Stats and Facts About Enterprise Event Marketing.

Industry 71

Industry Marketing Enterprise Mobile 71

Sword and the Script

SEPTEMBER 1, 2020

It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.” This page is designed to help you understand how to get mentioned here. >>>

Internal 147

Internal International Tools Software 147

Doctor Spin

JANUARY 13, 2023

The pushback argument was that influencers wouldn’t be able to challenge traditional businesses due to their lack of corporate proficiency. This means that influencer-started businesses are in a favourable position when it comes to one particular expertise: How to create experiences that audiences seek. Scaling a business is not easy.

Leadership 52

Leadership Wikipedia Film Case Study 52

PR 20/20

OCTOBER 11, 2018

Acrolinx is an AI-powered platform for enterprise content governance that uses a unique linguistic analytics engine to “read” all your content and provide immediate guidance to improve it. Narrative Science is the leader in Advanced Natural Language Generation for the enterprise. Want even more advice on how to get started with AI?

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

NOVEMBER 9, 2021

Intrado was formerly known as West Corporation. In executing our mission of becoming the largest capital markets communication platform we have attracted over 2500 corporate issuers, along with numerous investment banks to our suite of products,” wrote Q4 Founder and CEO Darrell Heaps in a blog post. billion PR software market.

Software 92

Software Banking Technology Data 92

Stuart Bruce

MAY 20, 2016

What does this mean for public relations and corporate communications professionals? The GIFT report is important for PR and corporate communications professionals because it provides yet more evidence of the importance of intangible assets such as brand, reputation and relationships. trillion to the UK economy.

Reputation 94

Reputation Measurement Brand Branding 94

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. However, that doesn’t mean it’s impossible.

Communications 78

Communications Measurement Tools Enterprise 78

Cision

SEPTEMBER 30, 2015

Every associate in our organization contributes to the customer experience; therefore, an enterprise-wide approach is critical to ensuring we’re able to deliver a consistent and great brand experience.”. A training program, specific to social media, keeps employees all on the same page and aligned with your brand’s goals.

Social Media 120

Social Media Report Media Training Training 120

Sword and the Script

MARCH 26, 2019

Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software. The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong.

Measurement 116

Measurement Communications Survey Web 116

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. . Darika: Definitely.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. At another company, the blog was a touch point on a sales cycle for roughly one-third of enterprise deals with an average selling price in excess of seven digits.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

OCTOBER 5, 2021

I’ve come to view Onclusive as an enterprise-strength media monitoring solution. Originally known as West Corporation , the company entered the PR tech space when it acquired a $335 million PR tech business from Nasdaq , which included the press release distribution service GlobeNewswire in 2018.

Software 152

Software Tools Print Technology 152

PR 20/20

MAY 8, 2019

Since that time, we’ve published 350+ articles that teach marketers how to plan, pilot and scale marketing AI effectively and efficiently. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. For publicly traded companies, they’re likely even required. 7,500/month.

Agency 84

Agency Enterprise Technology Analytics 84

PRSay

NOVEMBER 22, 2016

Industry leaders like the Brunswick Group, an international advisory firm specializing in critical issues and corporate relations, is using data and media intelligence from Zignal Labs to infuse predictability and stability into every M&A communications rollout. 4: Use data strategically across the enterprise.

Communications 60

Communications Strategy Analytics Groups 60

Cision

MAY 12, 2015

RaeAnn has experience in the corporate and nonprofit communication worlds, serving most recently as the senior national communications manager for Young Invincibles. Analytics and data provide support to better inform clients on how to strategize to meet their goals. Up next is RaeAnn Pickett.

Data 120

Data Nonprofit Analytics Instagram 120

Communications Conversations

MARCH 6, 2018

I’m the head of Cargill’s corporate-level social media team and oversee all social media at Cargill. I am also responsible for helping people across the company manage social media accounts that are not corporate-level accounts. I also manage the corporate-level team, which is about to have members on four continents.

Social Media 102

Social Media Media Corporate Resources 102

Ethical Voices

AUGUST 1, 2022

Can corporations really be ethical media enterprises? It’s a litmus test of the agencies you hire when I was on the corporate side, and the agencies that you work for, if they don’t take client conflicts seriously. The death of truth and the need for regulation. That’s a great example.

Ethics 71

Ethics Agency Journalism Corporate 71

ISEBOX

JANUARY 5, 2016

use a normal voice); Utilize video, images and other rich media to convey your message; Talk with them, using stories, not at them; and, Be transparent and beware of phony “corporate speak. Meaningful Connections via Social Channels. They’re also fearful of FDA implications (more on this later).

Pharmaceuticals 70

Pharmaceuticals Publicity Healthcare Enterprise 70