OnePitch

MAY 12, 2022

On this month’s profile, we are talking with Eric Chemi , a senior vice president for Broadcast Strategy at Bospar. Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Energy and enthusiasm are contagious. We’re human after all.

Strategy 52

Strategy Interviews Pitching Energy 52

Wadds Inc.

APRIL 26, 2023

The consumer slowdown started early in 2022, impacted by the cost of living crisis, energy costs and Brexit. The UK economy is not in recession, but it is being talked down by organisations such as the International Monetary Fund and critically the media. Recruitment has stalled in all but replacement and investment roles.

Agency 98

Agency Publicity Marketing Banking 98

Stern + Associates

JANUARY 12, 2023

Leverage executive visibility and the news cycle in your ESG communications strategy. Don’t let your company’s ESG communications be limited to the annual sustainability report or periodic announcements about new recycling or energy-saving initiatives. Don’t miss out on a sure-to-be-big news cycle this year.

Communications 62

Communications Energy Employee Strategy 62

NewsWhip

DECEMBER 5, 2019

Catz, Oracle Corporation. Michelle Gass, Kohl’s Corporation. Good, Duke Energy Corporation. Tricia Griffith, The Progressive Corporation. Hewson, Lockheed Martin Corporation. Vicki Hollub, Occidental Petroleum Corporation. Novakovic, General Dynamics Corporation. Poppe, CMS Energy Corporation.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Presspage

JUNE 29, 2022

Customer strategy. And yes, even your corporate comms and PR. From a strategy deck to your latest customer success story, all processes involve information moving from one place to another, being transformed by your people’s skills and then sent somewhere else. Very often, that steals time and energy from your real job.

Software 78

Software Corporate System Data 78

Presspage

JUNE 29, 2022

Customer strategy. And yes, even your corporate comms and PR. From a strategy deck to your latest customer success story, all processes involve information moving from one place to another, being transformed by your people’s skills and then sent somewhere else. Very often, that steals time and energy from your real job.

Software 78

Software Corporate System Data 78

Critical Mention

MARCH 19, 2021

Through their dedicated effort and consistent energy, they drive customer acquisition and expansion and make strong company growth a reality.”. He currently shapes the organization’s sales and go-to-market strategy, as well as negotiating partner agreements.

Software 78

Software Energy Technology Internal 78

Solo PR Pro

NOVEMBER 10, 2020

A strong communications counselor can explain how a specific strategy connects to your business goals and generally de-mystify the process. What other strategies have you considered but decided against for whatever reason? That doesn’t mean just anyone can do it, it takes skill and experience. There’s an art and a science to it.

Communications 99

Communications Comparison Exercises Interviews 99

Cision

OCTOBER 13, 2016

In this interview, Travis shares the essential elements of a successful communication strategy, the biggest mistakes communicators make and why understanding your target audience is so important for creating effective communication. How did you get your start in corporate communications? How did you handle it?

Crisis 120

Crisis Corporate Construction Communications 120

Communications Conversations

FEBRUARY 6, 2018

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. Every day I get the opportunity tell our company’s story about where and how we are breaking new ground in the building and energy industries.

Energy 68

Energy Corporate Travel Internal 68

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. Amy Jacques is the managing editor of Strategies & Tactics. The past doesn’t normally repeat itself, but it often rhymes, said Frank X.

Conference 113

Conference Communications Storytelling Social Media 113

PRSay

OCTOBER 9, 2017

The author and think tank facilitator spoke on “Igniting Brilliance in Your Leadership” as part of Monday morning’s General Session at the PRSA 2017 International Conference in Boston. “As In our 90-mph world, everyone is coming together and saying things at once — “We need a clear strategy.” Let’s make money.” “It

Conference 127

Conference Leadership Meeting Energy 127

The Hoffman Agency

FEBRUARY 14, 2024

Changing consumer behavior — where consumers are more selective, value quality and rely heavily on online reviews and ratings to make purchasing decisions — and the need to choose sides in a global context add further complexity, making effective communication strategies crucial for success.

Local 36

Local Government Banking Policies 36

Cision

APRIL 13, 2016

This is a new David and Goliath scenario for the business community, and unless corporations are willing to confront the reality that the people who don’t like them are much more vocal than the everyday consumers who buy their products, they are going to be experiencing chronic headaches on a daily basis. First, take a deep breath.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Maxim Behar

DECEMBER 20, 2022

Thank you so much for all your positive energy, leadership, and goodwill. We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. You are one of the strongest persons that we have in the international PR business.

Energy 52

Energy Groups Internal International 52

wiredPRworks

JANUARY 3, 2018

Taught in a take action-based format, you'll get tips and tricks for making the most of your time, talent and energy. An international sales leadership speaker, Barbara is a professional member of the prestigious National Speakers Association [NSA] and serves on the NSA Illinois chapter’s board of directors.

Trends 40

Trends Insurance Insurance Marketing 40

Barokas

FEBRUARY 5, 2019

To remain competitive today, marketers must oversee and create content that compels readers while mapping back to strategy, messaging and brand voice. Moreover, content can be a significant burden when the internal team does not have access to someone with journalistic training. The first is the obvious resource strain. There’s a hero.

How To 60

How To Marketing Resources Journalism 60

Barokas

JULY 6, 2017

Calling an immediate internal huddle to discuss the best path forward, in addition to taking one million deep breaths, is the best way to approach the fire drill. In what is probably my favorite episode of Silicon Valley, the guys attempt a publicity stunt of livestreaming a monster car jump for an energy drink brand.

Energy 68

Energy Interviews Conference Report 68

Solo PR Pro

DECEMBER 22, 2020

Oh, and it doesn’t hurt to stay a few steps ahead of the competition by endlessly improving your strategies and tactics. From the cookies or energy bars you would have snacked on at the break, to the Veuve Clicquot you would have sipped at the event's happy hour, all of these items are shipped right to your home.”.

Conference 58

Conference Content Marketing Community Education 58

Communications Conversations

DECEMBER 13, 2019

He posted agency and corporate PR news. He was a natural networker and community builder – full of more energy than anyone should be allowed. The MN PR Blog was the de facto gathering space for PR folks across the state. Ryan posted interviews with key PR leaders. Over time, it became a critical leadership resource.

Blogging 78

Blogging Agency Community Local 78

The Hoffman Agency

MAY 25, 2017

Musk implements this strategy across most of his companies, including Tesla. Again, another organisation would probably have brought up the customer complaint internally, discussed it over weeks, formed a solution to the problem, and implemented it. ’ and ‘How do I make energy sustainable for humanity on a long-term basis?’

Brand 53

Brand Branding Marketing Energy 53

Sword and the Script

JANUARY 20, 2018

The full paper has examples from various vertical markets including healthcare, energy and travel among others. This example is particularly interesting to me because investor relations has a lot in common with PR and corporate communications. The case study says the Cisco AR catalog has more than 2,500 weekly users.

Case Study 100

Case Study B2B Study Marketing 100

Practical Law Construction

DECEMBER 1, 2021

FIDIC , the International Federation of Consulting Engineers, representing over 40,000 companies and more than one million professional engineers, is taking a welcome lead in galvanising the industry to take action to reduce carbon emissions and tackle the climate crisis.

Construction 52

Construction Engineering Community Resources 52

Waxing UnLyrical

JULY 12, 2018

If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. We routinize tasks with the goal of making them easier to process so we can use the mental energy we save on new tasks. And, that getting to it isn’t always obvious or easy.

Brand 74

Brand Branding Banking Financial 74

NewsWhip

MAY 12, 2021

Monitoring for corporate social responsibility | 13:13-14:58. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. PepsiCo’s nine human drivers for consumers | 5:28-7:33. Turning insights into brand content | 8:18-9:58.

Trends 78

Trends Brand Branding Reddit 78

Sword and the Script

MAY 1, 2018

He said it takes time and energy to get a flywheel spinning, but once it’s spinning, it requires very little energy to maintain and opens up the opportunity for new gains. I’ve seen it a million times and in organizations of all sizes – startups, midmarket and the global corporations. Give our services a try. Talk to Us !

B2B 62

B2B Marketing Survey Study 62

PR 20/20

JUNE 25, 2019

As brands think about marketing strategy, tech and data that enables this wave of intelligent automation, it’s equally important to dedicate brand resources to connecting with communities on a deeper and more human level, too. Internal communications and events. Offsite company retreats. Change management. Brand identity.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Rely on agency partners that continually adapt strategies based on performance, obsess over data, and are driven to exceed ROI expectations.

Agency 40

Agency Marketing Financial System 40

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Melissa Thibodo @MelissaThibodo. written by Tiffany Gallicano) . Kaisha Brown, @mcjkaisha.

Sports 0

Sports Leadership Internal International 0

Communications Conversations

AUGUST 31, 2018

Those disciplines are becoming more and more intertwined, and I enjoy building integrated strategies that bring them all together. This is where the strategy of sticking to owned media, as discussed in the WaPo article, falls short. I think my background as a journalist plays well in corporate communications/PR.

Media 112

Media Journalism Report Video 112

Maxim Behar

MARCH 6, 2022

I have been the President of the International Communications Consultancy Organization (ICCO) and now am currently in the Executive Committee of ICCO, in the Chair for International Growth. First of all, we are part of Hill+Knowlton Strategies. This is PR. It’s the most important business these days in the world.

B2B 52

B2B Communications Media Newspapers 52

Communications Conversations

MAY 13, 2015

She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City. Mallory is full of energy and positive attitude. Sophie will be interning with Bandy Carroll Hellige this summer who represents clients such as Four Roses Bourbon and McDonald’s.

Groups 60

Groups Internal International Conference 60

PR Fuel

OCTOBER 16, 2018

Tips for Organizing Your Public Relations Strategy Online. Corporate Contact Information. It doesn’t matter if you’re Microsoft or if you’re Joe’s Lamp Emporium: Every company’s web site should have a public relations page that details corporate contact information. The more information, the better.

Web 40

Web Pitching Local Report 40

ZudePR

MAY 31, 2015

Head of strategy at NewsCred. Stuart is an international PR adviser, speaker, trainer, and blogger. “My digital reach (and inspiration) is international and relatively unconstrained by time zones. More recently, I focus time and energy in a curatorial role primarily for the blog’s Twitter account in addition to my own.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

JUNE 11, 2020

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. Methodology.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59