Critical Mention

AUGUST 20, 2020

PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. Talk Like Ted.

Resources 136

Resources Communications Education Guidelines 136

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social commerce is poised to extend beyond social media and into various domains like streaming video platforms, gaming services, music, and podcast platforms, and potentially across the evolving digital landscape — the metaverse. Rise of Short-Form Video Content. Dominance of TikTok SEO. Ask them to mention your brand.

Social Media 87

Social Media Media Mobile SEO 87

PRSay

JULY 14, 2020

Should corporate leaders share their own beliefs? From the first week of the lockdowns, I wanted to be sure that my employees knew that the situation was fluid, that we would be assessing things as we went and that their jobs were safe. Would they be applying for government assistance programs? Transparency in your public presence.

System 158

System Community Social Media Employee 158

Melissa Agnes

OCTOBER 21, 2014

If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly. Every employee is a spokesperson for your organization. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. I won’t lie.

Crisis 249

Crisis Crisis Management Viral How To 249

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Each corporate PRCA member will be expected to engage with a local school each year. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. What we do 5.

Government 103

Government Education Print Ethics 103

Sword and the Script

JUNE 6, 2020

it has never been clearer than right now that brands aren’t your friend, when social media is awash in videos of riots and humans being assaulted… American brands have rushed to show where they stand, but it’s still uncertain what they intend to offer – what they can offer – beyond greater awareness of their existence and a vague sense of virtue.”

Brand 92

Brand Branding Fashion YouTube 92

Mindful Marketing

NOVEMBER 6, 2021

Rather, the company recognized that by retaining the Facebook name for just the specific social media platform and renaming the umbrella corporation Meta, the company’s expansion would be much more free from perceptual constraints. Moreover, Meta might stimulate a whole new world of virtual possibilities.

Facebook 73

Facebook Google Privacy Tools 73

Stuart Bruce

JANUARY 5, 2015

It’s understanding and being able to explain opinions and relationships with all publics/stakeholders including customers, employees, journalists, politicians, regulators etc. Historically much of that has been media relations and owned media such as corporate newsletters or video and today is frequently becoming social and digital.

Reputation 60

Reputation Corporate Ethics Communications 60

Melissa Agnes

OCTOBER 21, 2014

If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly. Every employee is a spokesperson for your organization. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. I won’t lie.

Crisis 100

Crisis Crisis Management How To Viral 100

MaccaPR

MAY 28, 2015

But what if parts - significant parts - of this breathtaking video story were staged? What if some of the father-daughter resonance of Hyundai’s “Message to Space” video wasn’t quite what it seems? AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. asks Preston.

Film 48

Film Marketing YouTube Advertising 48

MaccaPR

SEPTEMBER 13, 2016

Originally characterized by Lochte as his being robbed at gunpoint, the claim imploded thanks to security camera video footage and other information that proved the tale was a fabrication. Everything you do is on camera or leaves some other digital trail,” warns Austin. Did you see how many cameras there were at that gas station in Rio?

Crisis 48

Crisis Airlines Reputation Corporate 48

Maxim Behar

DECEMBER 20, 2022

And what always impresses me most is how much your employees love you. Maxim's drive for constant improvement in his work is infectious, which he skillfully passes on with his experience and knowledge to his employees. Ethics Chair, ICCO. This is what I can see every time when I visit your great agency in Sofia. See you soon!

Energy 52

Energy Groups Internal International 52

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Employee communication will continue to be a major focus for many CCOs.

Marketing 196

Marketing Content Marketing Data Social Media 196

Maxim Behar

JANUARY 24, 2022

Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Everything transparent is ethical! The more the market is developed, the more corporations develop their marketing and PR needs, hence responsibilities will be much bigger.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 198

Writing Communications Marketing B2B 198

Maxim Behar

OCTOBER 15, 2023

We were advising them on how to present themselves to the media, to their employees, and to the public. And then I wrote, together with a Scottish colleague of mine, Gilbert Macoll, the first standard for business ethics in Bulgaria. So 6 Bulgarian companies got their business ethics standard. It really is a revolution.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Bianchi Biz Blog

JUNE 14, 2023

In today’s digital landscape, areas such as strategy , content development , digital marketing , SEO & PPC, graphics, landing pages, online advertising, videos, brand identity , and even investor relations all play a crucial role in maximizing brand visibility and business growth. ’s CEO, Brad Kostka.

Mobile 75

Mobile Automotive Brand Branding 75

Ethical Voices

OCTOBER 3, 2022

She discusses a number of important PR ethics issues including: What to do when you are uneasy with your company’s growth strategy? I spent the first half of my career in corporate, doing marketing and public relations for really large companies. What is the most difficult ethical challenge you ever confronted at work?

Ethics 80

Ethics Nonprofit Community Local 80

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000.

Survey 178

Survey Marketing B2B Study 178

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs.

Ethics 80

Ethics Employee Communications System 80

Melissa Agnes

MARCH 15, 2016

I find it interesting that many organizations still believe that the personal brands of their management team (namely their C-suite) and the organization’s corporate brand, are completely separate. And in a crisis, especially a crisis that questions the ethics of either the personal or the professional brand, this reality gets amplified.

Reputation 100

Reputation Brand Branding Ethics 100

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. Read or view the video below to get their take on the industry. Her mentorship shaped my philosophy to be a positive and grateful employee with empathy for others. and Krysten Copeland , founder and chief strategy officer of KC& Co Communications.

Sports 245

Sports Agency Industry Creativity 245

Communications Conversations

OCTOBER 16, 2017

That instant, when he decided to forego PR agency revenue for ethical reasons, was a defining moment for me. Salaries matter, as do employee benefits – but with PR agency recruiting, it’s all about the slippery thing called culture. Blew my mind. Dave’s compassion for a competitor hit me like a lightning bolt.

Agency 113

Agency SEO Social Media Pinterest 113

Critical Mention

OCTOBER 24, 2019

Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Are you keeping up with the times? PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. Read or view the video below to get their take on the industry. Her mentorship shaped my philosophy to be a positive and grateful employee with empathy for others. and Krysten Copeland , founder and chief strategy officer of KC& Co Communications.

Sports 81

Sports Agency Industry Creativity 81

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. And content with a video element was eight times as engaging as purely written content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. Other challenges include ethics, power, propaganda and Western bias.

Communications 60

Communications Analysis Web Handbook 60

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. And content with a video element was eight times as engaging as purely written content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. Gigantic multi-national and trans-national corporations have no respect for borders or governments. The first and foremost for me is ethics and governance.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Consciously think of it as in-sourcing communication and employee engagement.

Employee 40

Employee Internal International Corporate 40

Stephen Waddington

NOVEMBER 21, 2018

Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate.

Publicity 120

Publicity Analysis Measurement Tools 120

PRSay

SEPTEMBER 12, 2016

For those of you attending dinner in London this evening — today’s leaders in corporate communications, of agencies, in public relations education — to all of our accomplished members around the world – for the work that we do, this is our time. 30 seconds of video to YouTube. They are exciting times, amazing times. In a second.

Leadership 0

Leadership Agency Education Communications 0

Sword and the Script

DECEMBER 11, 2018

“I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration.

Social Media 96

Social Media Marketing Media Creativity 96

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Or a crisis can strike closer to home; it can be a rogue employee action or supplier lapse in a single region that affects an entire brand, like the Chipotle E. Remember when musician Dave Carroll made a music video complaining that United Airlines had broken his guitar? coli contamination of 2015. The Viral Customer Complaint.

Reputation 130

Reputation Viral Employee Customer Service 130

Maxim Behar

NOVEMBER 15, 2021

But the date January 1, 2007 was expected by all of us, especially by business, but also by those people, retirees who do not work, have no business, employees, with the great hope that the standard of living will rise sharply. I have been repeating for years that everything that is transparent is ethical. Watch the whole video here.

How To 52

How To Government Television System 52