Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

The Hoyt Organization

JANUARY 8, 2024

Thus, they place a higher importance on brand ethics and corporate responsibility than millennials. Use vibrant visuals and interactive content like videos, polls, quizzes, or challenges to engage them and encourage user participation. They value diversity, sustainability, authenticity, and inclusivity.

Consumer 88

Consumer Social Media Education Advertising 88

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 121

Communications Case Study Training Reputation 121

Newsfile

OCTOBER 24, 2023

By Melissa Strle On August 30 2021, Zoom Video Communication’s stock price plunged 17% following its Q2 earnings call. After the height of the COVID-19 pandemic, the demand for video conferencing tools was diminishing as in-person meetings resumed. Visual Aids : Use slides , graphics , or videos to emphasize key points.

Conference 52

Conference Government Retail Analytics 52

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life.

Brand 149

Brand Branding Storytelling B2B 149

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social commerce is poised to extend beyond social media and into various domains like streaming video platforms, gaming services, music, and podcast platforms, and potentially across the evolving digital landscape — the metaverse. Rise of Short-Form Video Content. Dominance of TikTok SEO. Ask them to mention your brand.

Social Media 87

Social Media Media Mobile SEO 87

Stephen Waddington

OCTOBER 12, 2018

As someone with a senior communications role, if I wasn't off work at the moment suffering from stress and anxiety issues, I'd have been the one penning our contribution to the thousands of blogs, videos and media released which we’ve all seen pumped out this week. But culturally and organisationally we're miles away from where we need to be.

Ethics 84

Ethics Employee Policies Video 84

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Storytelling can come to life in written, audio or video forms, or in a blend of all three. Keep it ethical. Can you make it happen?”

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

JANUARY 3, 2018

Writing and presentation development will still be strongly emphasized, but successful PR practitioners of the future must also be adept at business, content creation, environmental scanning, managing people, ethics, purpose-driven corporate social responsibility, stakeholder engagement and interpreting data and analytics.

Publicity 167

Publicity Social Media Television Measurement 167

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. If you want to change corporate culture, focus your efforts on executives, customers and employees. The results?

Survey 99

Survey Industry Leadership Study 99

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. This book will help you keep up-to-date with the latest trends in PR, social media, marketing and video/audio recordings. The New Rules of Marketing & PR.

Resources 136

Resources Communications Education Guidelines 136

Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Waxing UnLyrical

MARCH 15, 2018

Everyone wants to work for an ethical company and takes it personally when corporate actions are misinterpreted or mislabeled. Volunteer opportunities and corporate philanthropy should be baked into the DNA of the organization. It is critical to partner with non-profits whose goals align with the corporate mission.

Employee 70

Employee Crisis Corporate Social Media 70

Melissa Agnes

OCTOBER 21, 2014

If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly. Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. Every employee is a spokesperson for your organization.

Crisis 249

Crisis Crisis Management Viral How To 249

Communications Conversations

MARCH 6, 2018

I’m the head of Cargill’s corporate-level social media team and oversee all social media at Cargill. I am also responsible for helping people across the company manage social media accounts that are not corporate-level accounts. I also manage the corporate-level team, which is about to have members on four continents.

Social Media 102

Social Media Media Corporate Resources 102

Polaris

JANUARY 17, 2015

He recalls the conversation in a YouTube video, “You have all of these surfaces in your restaurants, like the cups and the bags. The former features leading thinkers while the latter sparked discussion about GMOs and ethical farming practice. Apparently, the idea came to him one day while sitting in Chipotle with nothing to read.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Sword and the Script

JUNE 6, 2020

it has never been clearer than right now that brands aren’t your friend, when social media is awash in videos of riots and humans being assaulted… American brands have rushed to show where they stand, but it’s still uncertain what they intend to offer – what they can offer – beyond greater awareness of their existence and a vague sense of virtue.”

Brand 92

Brand Branding Fashion YouTube 92

Melissa Agnes

SEPTEMBER 4, 2020

It has a long, positive track record of serving brands —both personal and professional—in their times of need, offering services that range from: Corporate cybersecurity Defensive reputation management Online privacy protection Online reputation management solutions Online review generation. Customizes the website to your taste.

Brand 234

Brand Branding Reputation Crisis 234

Critical Mention

OCTOBER 29, 2019

For instance, let’s say your organization has published a video with the intention to advertise its product and increase sales, however, your audience has taken to social media to criticize the video’s marketing strategy. Ability to Adapt. Most importantly, PR pros should convey their messages honestly.

Radio 92

Radio Television Social Media Sports 92

Mindful Marketing

NOVEMBER 6, 2021

Rather, the company recognized that by retaining the Facebook name for just the specific social media platform and renaming the umbrella corporation Meta, the company’s expansion would be much more free from perceptual constraints. Moreover, Meta might stimulate a whole new world of virtual possibilities.

Facebook 73

Facebook Google Privacy Tools 73

Stuart Bruce

JANUARY 5, 2015

In this role of corporate counsel there is also a benefit in being close to, but not on the board, as that enables the PR counsellor to be more neutral as they aren’t the decision maker. But neither approach is more or less ethical than the other. We also shouldn’t get to purist or high-minded about what we do.

Reputation 60

Reputation Corporate Ethics Communications 60

PRSay

JULY 14, 2020

Should corporate leaders share their own beliefs? Lisa Arledge Powell is president of MediaSource , an award-winning communications agency that specializes in video production, public relations, social media and strategic insights, constantly securing national exposure for major brands. Should businesses address these movements?

System 158

System Community Social Media Employee 158

Sword and the Script

JUNE 16, 2015

Writing for a WSJ business blog, Steven Perlberg reported: CNN is creating an in-house studio that will produce news-like content on behalf of advertisers, a move that reflects marketers’ growing desire for articles and videos that feel like editorial work. It’s a question of ethics. 4 Strategic PR Considerations for Native Ads.

Advertising 60

Advertising Advertising Ethics Journalism 60

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Each corporate PRCA member will be expected to engage with a local school each year. In 2019 purpose continued to emerge as a theme in corporate leadership as a means of reconnecting organisations with society. What we do 5.

Government 103

Government Education Print Ethics 103

PR Conversations

JANUARY 29, 2016

And let’s not think about ethics – or social justice – or worry about feminism, when clearly all women are bothered about is bread. Online Owned media becomes the easy to control option – although who really seeks out a digital magazine or corporate video?

Publicity 40

Publicity Ethics Creativity Travel 40

Melissa Agnes

OCTOBER 21, 2014

If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly. Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. Every employee is a spokesperson for your organization.

Crisis 100

Crisis Crisis Management How To Viral 100

Mindful Marketing

JUNE 19, 2022

Companies also increasingly want to show that they are good corporate citizens, especially to win favor with millennials. As the still new technology continues to develop, there will be many important ethical questions involving AI. It’s fine to ask if artificial intelligence is sentient.

Comparison 65

Comparison Technology Google Engineering 65

Deirdre Breakenridge

OCTOBER 20, 2015

When it comes to electives, the not-so-good news is, that the breadth and depth of PR programs are not so standardized across the board and the overall quality does vary a lot. How has your PR education prepared you for your career? I have to say that the real PR education for me started after I earned my doctoral degree in PR.

Education 150

Education Training Course Social Media 150

MaccaPR

MAY 28, 2015

But what if parts - significant parts - of this breathtaking video story were staged? What if some of the father-daughter resonance of Hyundai’s “Message to Space” video wasn’t quite what it seems? AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. asks Preston.

Film 48

Film Marketing YouTube Advertising 48

Waxing UnLyrical

MARCH 23, 2016

So far, the topics we’ve covered include content marketing, digital marketing, marketing challenges for startups, analytics, storytelling, community management, the gap between PR and media, IMC, marketing trends for 2016, customer experience through analytics, the ethical side of social, and the future of video in India.

Meeting 40

Meeting Communications Marketing Community 40

Communications Conversations

MARCH 16, 2016

When the brand is being mentioned in a tweet, in a Facebook post, in a blog post, video, or comment, there’s great value to that. Pretty ethical. No one wants to talk about how lifestyle bloggers have bilked corporations of hundreds of thousands (probably millions) of dollars over the last number of years. Maybe–maybe not.

Marketing 60

Marketing Hotels Advertising Advertising 60

Maxim Behar

JANUARY 24, 2022

Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Everything transparent is ethical! The more the market is developed, the more corporations develop their marketing and PR needs, hence responsibilities will be much bigger.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

PR Conversations

OCTOBER 28, 2014

Our professional codes of ethics say that ultimately our role is to serve society and sometimes that is seen as being in conflict with the interests of the organisations that we work for day to day. Here are the four P cornerstones where my thinking sits right now. What was the moment you realised you were a leader?

Leadership 111

Leadership Publicity Government Journalism 111

Maxim Behar

MAY 31, 2021

If we maintain a social media profile on behalf of our client, we cannot go to our client every 2 minutes to ask him or her, or the corporate advisors, or the CEO what to post on the social media and how to react to a negative opinion. The corporations do not expect you to spend months learning. Watch the whole video here.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Maxim Behar

DECEMBER 20, 2022

Ethics Chair, ICCO. I record this video as I’m walking to the office, and I put symbolism in it, because Maxim is a professional, who makes companies and people move forward as well as towards their ideas and their realization. Christina Forsgard. Founder, Netprofile Finland. Max, what can I say? You are a star!

Energy 52

Energy Groups Internal International 52

Maxim Behar

OCTOBER 15, 2023

And then I wrote, together with a Scottish colleague of mine, Gilbert Macoll, the first standard for business ethics in Bulgaria. After that meeting, I gave him an invitation to come back to Bulgaria with the condition that he hand over the business ethics standard to 6 companies. You can watch the whole video here.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

MaccaPR

SEPTEMBER 13, 2016

Originally characterized by Lochte as his being robbed at gunpoint, the claim imploded thanks to security camera video footage and other information that proved the tale was a fabrication. Lesson #3 – Apologize – No Really, Sincerely Apologize. That would have cost him a couple hundred bucks and about a day’s worth of embarrassment.

Crisis 48

Crisis Airlines Reputation Corporate 48