ImPRessions - Crenshaw Communications

JUNE 12, 2018

He helped Pennsylvania Railroad Company manage the press’s coverage of a fatal 1906 railway accident by using a document called a press release. Edelman elevates marketing PR. Like his contemporary Harold Burson, Edelman got his start during World War II, where his job was to document and refute German propaganda.

Corporate 178

Corporate Mobile Energy Public Affairs 178

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. Here’s why.

SEO 221

SEO Data B2B Writing 221

Contently - Strategy

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Reputation Us

JANUARY 7, 2019

This year, credit unions should also attempt to balance their overall efforts to both strengthen their individual brand, while focusing on enhancing, protecting and defending their valuable reputations. Building your credit union’s brand has always been important, but ultimately, it’s your reputation that precedes you.

Reputation 60

Reputation Nonprofit Policies Financial 60

Newsfile

OCTOBER 24, 2023

By Melissa Strle The worldwide public relations market is valued at approximately $107 billion U.S. Avoiding PR communication mistakes in this important market is paramount for PR pros. As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. dollars in 2023. in the coming years.

Communications 52

Communications How To Corporate Training 52

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on AgilityPR.com Companies cannot simply purchase a positive reputation and credible image—because they aren’t for sale. Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Great publicity must be earned.

Radio 100

Radio Print Television Local 100

PRSay

FEBRUARY 16, 2021

Consider what your followed advice would do to the market or to society at large. Write every document, email, text and Teams message as if it could eventually show up on the front page of The New York Times. It certainly does reputationally. And I’ve lost count of the controversial matters in which I’ve been involved.

Communications 158

Communications Ethics Leadership Reputation 158

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 174

Marketing Employee Content Marketing Training 174

Solo PR Pro

AUGUST 10, 2021

I use Gini Dietrich's PESO model in my presentations so I can illustrate how the client's communication and marketing activities should work together. Michael Ares, MDA Corporate Marketing, LLC. I follow a simple “What You Told Me,” “What I See in the Market,” and “Key Opportunities” format.

Writing 104

Writing Analysis Case Study Video 104

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Enhanced brand reputation? Good story. Great, model employee. Driving traffic to the web site. All good things.

Corporate 60

Corporate Creativity Employee Instagram 60

ImPRessions - Crenshaw Communications

AUGUST 28, 2018

And like a campaign manager digging for skeletons in a politician’s closet, the PR team will also want to know about problems, challenges, and reputation dings, whether public or not. The PR firm will ask for lots of existing marketing and PR documents beyond those it can find on its own, like previous owned and earned content.

Agency 136

Agency Meeting Internal International 136

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video. Consistency and quality are key when building a reputation as an industry authority.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

. “Lean” communications like emails or shared documents are best for routine updates and edits to materials. Some marketing teams have their own ideas for what will make news. It’s important to have a basic communications plan in case of an event that can impact reputation in a negative way.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Presspage

MARCH 15, 2023

AI frenzy Of course the sudden attention spurred companies to think and communicate about ways to incorporate AI in their service, genuinely interested in the value it could bring, or simply hoping to ride along with the market attention. So when ChatGPT released its API - late February 2023 - we tested the waters.

Technology 78

Technology Creativity Storytelling Communications 78

David PR Group

JULY 2, 2020

Businesses are damaging their reputations, individuals are losing jobs and companies are left scrambling to properly communicate with a wide variety of audiences. One thing is undeniable: The social justice wave in America is having a major impact on individuals and corporations. Much of the justice is well-deserved and served quickly.

Policies 70

Policies Training Crisis Social Media 70

Sword and the Script

MAY 31, 2016

How often should a business publish content in order to achieve a level of effectiveness in content marketing ? More than anything else, consistency is the single most valuable attribute in content marketing. Some marketers might relate consistency to the ability to sustain effective content marketing. It depends.

Content Marketing 60

Content Marketing Marketing Newspapers Web 60

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Create a long-term content marketing campaign – for effective reputation management.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Stephen Waddington

SEPTEMBER 29, 2021

Thousands of these documents are published every day on newswires and websites. They act as a common, corporate language. It’s a situation that is unique to public relations, and possibly marketing. That may be financial, marketing or some form of benefit in kind. In this sense they’re a useful tool. Hang in there.

Industry 153

Industry Publicity Agency Community 153

Ethical Voices

JUNE 27, 2023

Joining me on this week’s episode is Bradley Akubuiro , a partner at Bully Pulpit Interactive , where he focuses on corporate reputation, executive communications, and high visibility crisis management and media relations efforts. My career has spanned roles in management consulting, advocacy, and corporate communications.

Ethics 79

Ethics Corporate Leadership Groups 79

Bianchi Biz Blog

APRIL 26, 2021

In 2015, the VW Group came into disrepute: the diesel emissions scandal came to light and significantly damaged the reputation of VW for many years as well. Justus has built his experience from working on various investor relations and corporate communications projects. But VW was not deterred by this.

Automotive 95

Automotive Study Report Transportation 95

Sword and the Script

SEPTEMBER 14, 2019

That’s the theme for this week’s Unscripted Marketing Links (UML), where on the occasional Saturday, I examine three links to stories or studies, detail the findings and wrap them in insight. Got a study or survey about marketing or PR? Are you a B2B tech company that needs marketing or PR help? Here’s how to pitch this blog.

Survey 78

Survey Media Relations Report Media 78

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. A crisis communication plan is a strategic document that helps organisations prepare for and respond to risks.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Landis PR

OCTOBER 2, 2023

This is a living document, so don’t forget to update prodigiously. I’m talking about a two-pager (google sheet, tracker, project management software, whatever) that itemizes activities in weeks, months, quarters. The goal is that no one from agency or client side ever has to wonder, “what’s going on this week/month/quarter.”

Agency 64

Agency Meeting Technology Software 64

Rock the Status Quo

NOVEMBER 8, 2015

There is a direct line between social media and corporate reputation. Customer perspective and pain points also have the potential to transform a nice product or service into something spectacular that really resonates with its target market. It also doesn’t hurt to turn that planning into a written document.

Social Media 100

Social Media Media Customer Service Resources 100

Sword and the Script

DECEMBER 3, 2019

Cision is working with adtech companies to allow PR (or their peers in digital marketing) to launch retargeting campaigns based on earned media. The company is “moving away from document-based sentiment to sentence based sentiment. a) Influencer Marketing Mentions on the Decline via O’Dwyer’s and Talkwalker and HubSpot.

Data 90

Data Enterprise Survey Instagram 90

Prohibition

JANUARY 7, 2022

Without a documented plan, how would you handle a crisis? Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is something every company needs to implement as part of its business processes. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Waxing UnLyrical

JUNE 14, 2018

The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year. If you start collecting an invoice for expenses, save the receipts or documentation and provide it to your accountant. It can be achieved if you work in marketing, sales or business development.

Print 71

Print Resources Technology Interviews 71

Prohibition

DECEMBER 13, 2021

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is an organisation’s response to unexpected events that threaten to do serious harm to the reputation or finances of that organisation. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Waxing UnLyrical

AUGUST 14, 2013

In no uncertain terms, their job description is based on ensuring the positive reputation of their client or employer. The documents they work with – and there are a lot of them – are often touched by multiple people before meeting their end destination. Press agents have a lot riding on their shoulders.

Big Data 81

Big Data Government Local Data 81

Karen Freberg

JUNE 8, 2018

I cover influencer marketing a ton in my social media and PR classes, and I have done some research in this area as well over the years. However, to be able to have the opportunity to walk the walk and see what brands are doing to embrace influencer marketing first hand is very cool. That’s so 20th century.

Social Media 40

Social Media Media Nonprofit Sports 40

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. AdAge quoted a sports marketing expert as saying Lochte had become nothing less than “radioactive” for endorsers.

Crisis 48

Crisis Airlines Reputation Corporate 48

ZudePR

MAY 22, 2018

A neat trick is to search for the word on Google then cut and paste into your Word/Google document as plain text.). If you’re writing a long document, use a cliché-finding tool: you’ll be surprised what you miss on the edit. Use in Word or Google Docs to give your document structure. Avoid corporate language. Not actress.

Writing 95

Writing Google Comparison Government 95

Solo PR Pro

MARCH 1, 2016

Do they show a propensity towards repeatedly revising documents and continually reworking something unnecessarily? When an organization’s internal dynamics are unhealthy and counterproductive, it can wreak havoc on not only your work with them in the short-term but also carries the risk of harming your reputation in the long-run (e.g.,

Guidelines 40

Guidelines Construction Employee Policies 40

MaccaPR

SEPTEMBER 14, 2015

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 We expect that Lee’s advice for marketers considering an endorsement deal with a celebrity will intrigue you: #1 - Negotiate a Contract That Sets Boundaries of Celebrity Behavior. Source: News Watch 33 , ABC Action News.

Brand 48

Brand Branding Crisis Social Media 48

Norton's Notes

FEBRUARY 12, 2016

The company has apparently upgraded its security in the two months it has been down, but unfortunately in a major PR Fail it also updated its Terms and Conditions and buried a few things in there that have caused a bit of a stir and have started to really hurt its reputation.

Crisis 28

Crisis Data Google Reputation 28