PRSay

JANUARY 9, 2020

2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Highly-targeted story angles.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Communications Conversations

DECEMBER 8, 2022

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. Other leadership roles: LeeAnn was involved with MN PRSA earlier in her career as the co-chair of the student relations committee. Holly is now the vice president of corporate branding and partnerships at Polaris.

Marketing 60

Marketing Leadership Creativity Internal 60

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. Real corporate social responsibility is behaving in a social responsible way.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Gifts for Good.

Company 157

Company Nonprofit Apparel Local 157

Communications Conversations

OCTOBER 10, 2018

You then find a job on the corporate side as a social media manager. Take a peek at this salary survey from The Creative Group. And therein lies the challenge: What do you do when you’ve capped out in a social media leadership position? Focus on digital marketing.

Social Media 109

Social Media Media Corporate Survey 109

ImPRessions - Crenshaw Communications

JULY 15, 2016

Most would think this work would be easy; who can say no to a group offering food for the hungry or helping defeat cancer? Just like seasoned corporations and tech start-ups, nonprofits need to illustrate their story with compelling data that demonstrates the results of their efforts. Leverage leadership expertise.

Nonprofit 120

Nonprofit Strategy B2C Leadership 120

Reputation Us

DECEMBER 14, 2022

Surveys and focus groups are a good way to do this. As more companies enter Web3, the structure—expected to replace centralized, corporate platforms—will most likely be the future of doing business online by the end of the decade. While you want to encourage their leadership, you definitely don’t want them getting poached!

Reputation 78

Reputation Insurance Insurance Employee 78

ImPRessions - Crenshaw Communications

MAY 15, 2017

A chance to show creative flair. . And virtually everyone is welcome at a creative brainstorm, because a good idea can come from anyone. As part of the group, young employees learn how to cooperate, delegate and support each other. We choose hires who demonstrate more than just dazzling academic prowess.

Skype 147

Skype Agency Meeting Software 147

Landis PR

NOVEMBER 29, 2021

Astute firms with a more corporate client base and practice areas realized that PR was a much more subtle approach to developing new clients. Like Buchanan, our Boston affiliate, The Castle Group , has a long history of providing strategic public relations counseling to law firms and other professional service firms.

Advertising 52

Advertising Advertising Leadership Reputation 52

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. With the media, succeeding in a pay-to-play world means two things.

Advertising 52

Advertising Advertising Ethics Conference 52

Cision

DECEMBER 15, 2015

Your client may be extremely knowledgeable in holistic health, corporate training or eco-friendly design, but if they aren’t known for it, then it’s not doing all it can to drive their business or grow their audience. Images: Andrés Nieto Porras , Andrew_Writer ( Creative Commons ). Increase Visibility.

Leadership 120

Leadership Training LinkedIn Resources 120

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. Can you say more about how corporations and associations can realize this vision? Dealing with an Omni-Channel World.

Leadership 40

Leadership Survey Enterprise Conference 40

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Barokas

JANUARY 15, 2020

This happens in corporate messaging all the time. The more disjointed the message, the more distanced you become from market leadership and a strong reputation. Start with a messaging workshop that involves multiple groups within the company. Take it all in, and let the creativity percolate. Who are our competitors?

Communications 78

Communications Groups Analysis Engineering 78

Deirdre Breakenridge

JANUARY 27, 2020

Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. She started her career in the corporate arena, then, after 17 years, transitioned to competitive positioning consulting with mid-to-large sized companies. Ambition in Film Event.

Film 252

Film Marketing Nonprofit Education 252

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. e) Championing a customer-centric corporate culture. 16) Creativity as an employable skill.

Survey 104

Survey Marketing B2B Content Marketing 104

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020).

Policies 94

Policies Energy Government Crisis 94

Sword and the Script

APRIL 19, 2022

That’s not a slight against interns, but the point is you need some with the time, experience and judgment to be what is, essentially, the face of a company to an important group of people. If you are in a leadership position, this is your job to handle and get whatever pre- or post-approval you need. Get creative.

B2B 103

B2B Twitter Brand Branding 103

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. This has been a recurring topic at our “PR Pals” group dinners. Sell it in. Measurement can evoke feelings of dread, but when done right it’s the best part.

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

Solo PR Pro

NOVEMBER 17, 2015

And one of the main roots of business development is relationship building, which is formed through familiarity, reputation, credibility and thought leadership. It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets.

Creativity 40

Creativity Public Affairs Policies Survey 40

Mindful Marketing

NOVEMBER 21, 2021

Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them: their employees. Help wanted signs in store windows and job listings on websites abound.

Employee 90

Employee Training Leadership Video 90

Maxim Behar

DECEMBER 20, 2022

Thank you so much for all your positive energy, leadership, and goodwill. Our industry continues to suffer from a lack of visible leadership. I love working with you and with M3 Communications Group, Inc. Group CEO, AvianWE. CEO, The Skills Group. Former President, Omnicom PR. Former President, ICCO. Nitin Mantri.

Energy 52

Energy Groups Internal International 52

Sword and the Script

DECEMBER 21, 2021

Products and services would have to become affordable as they would have to target an increasingly larger middle-income group. Competition would be more intense as the marketplace would see a larger number of players, catering to these lower income groups.”. Maya Chakravarti V, Communications Specialist & Educationist.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories.

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

AUGUST 25, 2020

That’s what military leadership is – action in the absence of orders. We couldn’t account for every possible situation, as a creative enemy will force a choice we hadn’t considered. It was a good decision for that moment. As a team, we developed a list of key capabilities, and who should, ideally, approve the use of those assets.

Marketing 86

Marketing Guidelines Social Media Conference 86

Cision

JULY 28, 2016

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. I am honored to lead a talented, smart group of health care PR professionals. How can they overcome them?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

MaccaPR

JANUARY 8, 2021

First off, brief your executive leadership on social,” says Arik. Corporate Blogs Are Making a Comeback – Big Time. Arik agreed on the power of corporate blogs, citing a University of Massachusetts survey of Fortune 500 companies that revealed that use of corporate blogs skyrocketed to 77% in 2020. What happened here?,”

Social Media 62

Social Media Trends Marketing Viral 62

PRSay

SEPTEMBER 19, 2017

This will inevitably change over time as corporations continue to focus on measuring everything, because you truly can’t manage what you can’t measure (as the adage goes). They are innately creative. The photos of these shoes are pure eye candy, and the creativity behind this campaign is undeniable.

Measurement 136

Measurement Data Analytics Conference 136

Doctor Spin

MAY 30, 2023

The following are some of the most significant learnings from Barnum, viewed through the lens of contemporary management and leadership practices: Mastering public relations. He regularly used innovative and creative advertising techniques to capture the public’s attention. Barnum had a knack for creating buzz. Risk management.

Publicity 52

Publicity eBook Ethics Resources 52

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. In traditional journalism, diligent fact-checking is a given.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Sword and the Script

JANUARY 10, 2017

If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. Don’t miss these posts: B2B Customers Want Thought Leadership. WordPress the Dominate Platform.

Survey 60

Survey Blogging Corporate Analytics 60

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

AUGUST 20, 2019

SHRM would have been a dream client because leadership is innovating across its products, events, member experience and communications, so it is a thrill to be in-house. 4) On the in-house side, there are clearly areas of overlap between HR and corporate communications – internal comms comes to mind.

Employee 88

Employee Internal International Training 88

Communications Conversations

JANUARY 19, 2017

I’m sure he’ll be adding to his team in 2017, and he’ll be attempting to build a digital consultancy within a creative agency (not always easy). After a year-and-a-half stint at Deluxe, Heather went to the agency side for a leadership role with Nina Hale. Breanna Welke, group account director, Bellmont Partners.

Marketing 60

Marketing Agency Leadership Social Media 60

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106