PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Your goal with content marketing is not to sell directly to your audience.

Publicity 67

Publicity Small Business Advertising Advertising 67

5W PR

JANUARY 31, 2024

Understand where your audience is and share engaging content, participate in conversations, and use social media advertising to amplify your messages. Content Marketing: Develop high-quality content that addresses the interests and pain points of your target audience. How should you do PR for a tech company?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

MAY 24, 2016

So said Josh Pitchford , vice president of Sales at Sandler Training. Having met initially at a Greater North Fulton County Chamber of Commerce event , we agreed to compare notes on sales and marketing at the Sandler office in Alpharetta at a later time. People hate to be sold to, but they love to buy. Photo credit: Flickr, R.E.

System 0

System Training Infographics Print 0

Critical Mention

OCTOBER 24, 2019

Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Since PR and marketing often go hand in hand, we suggest reading up on their strategic inspiration posts and top tips for content distribution.

Blogging 68

Blogging Education Resources Creativity 68

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. B2B Content Marketing + Pinterest – Surprisingly, Pinterest is a huge traffic builder for my B2B client sites.

Communications 79

Communications Pinterest Reddit Radio 79

Solo PR Pro

MAY 15, 2018

According to HubSpot: 97% of marketers say video has helped increase user understanding of their product or service. 80% of marketers say video has increased dwell time on their website. Infographic via Deposit Photos. Video fits alongside the other items in your content marketing plan. Formal Video.

Video 57

Video Marketing Mobile YouTube 57

Waxing UnLyrical

JUNE 17, 2015

And thus, it uses multiple channels for content marketing efficiently and effectively by following this principle. Instead of overloading your blogs/Facebook/Twitter, quality and consistent content makes for a more meaningful and personalized audience experience. It believes in quality over quantity. reading and traveling.

Brand 40

Brand Branding Video Community 40

Shift Communications

DECEMBER 10, 2015

Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images. Images for promotions, such as ads or social media images, are generally more like pitches than other types of writing. Think of these images as more similar to in-depth types of writing.

Infographics 60

Infographics Tools Guidelines Writing 60

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. Implication for PR practitioners: We need to learn new skills that previously were not part of our training. 59% od companies surveyed late last year say hiring of content marketing is imminent. Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 29, 2015

12 Content Marketing Lessons Learned in 12 Years of Blogging via @toprank. This summary of a 40-minute documentary picked out some of best ideas some brands are using for effective content marketing. To the best of my knowledge, it’s the first (and only) documentary on content marketing. Top 5 Posts of 2015.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Frederik Vincx

DECEMBER 11, 2015

For example, the team at PR Academy, a leading UK-based training organization for PR specialists, recently asked all their students to identify the skills they needed to improve upon. This workflow documentation can also be used as training material for new hires and as a quality checklist for all employees. Where do you start?

How To 60

How To Software System Employee 60

Sword and the Script

FEBRUARY 25, 2017

In marketing, it’s become the CMO playbook. The last CMO was a train wreck and therefore a) we need fire an agency; b) initiate a restructuring; and c) launch a re-branding. But a continued tight labor market is making it increasingly difficult for employers to recruit qualified talent.” 3) The Power of Employee Advocacy.

Marketing 70

Marketing Employee Survey Social Media 70

MaccaPR

JULY 23, 2014

Moritz recommends creating and sharing mini-infographics, screengrabs with text, and photos with overlayed text like quotes, stats and facts. For example, to ensure high-quality content, Facebook stipulates advertisers share photos with no more than 20 percent text in the ad''s image. Be snackable. Consumers love short and punchy.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

The Proactive Report

NOVEMBER 12, 2016

A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. If you need help with Digital PR skills training call 888 243 3470. Follow me on Twitter.

SEO 153

SEO Engineering LinkedIn Analytics 153

Sword and the Script

AUGUST 2, 2016

I think most of the discussion on content marketing comes down to a couple things. 1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. are all forms of content.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . This means content marketing, should be at the center of all external communication.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Waxing UnLyrical

AUGUST 30, 2018

As a content marketer, you know how to keep the content train running. One important step along the way is content promotion and distribution. You need readers who crave your content and one of the best ways to find those hungry readers is through email. Why is email so effective for content marketers?

Content Marketing 42

Content Marketing Marketing Newspapers Infographics 42