Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. When it comes to content, quality and relevance have replaced sheer quantity as a key metric.

SEO 204

SEO Analytics Measurement B2B 204

The Proactive Report

DECEMBER 16, 2014

However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. Use these insights to craft your content strategy.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. If you want to change corporate culture, focus your efforts on executives, customers and employees. The results?

Survey 95

Survey Industry Leadership Study 95

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. For some, it conjures up imagery of “advertorials” and “sponsored content.” ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism.

Journalism 148

Journalism Brand Branding Interviews 148

wiredPRworks

JANUARY 3, 2018

Whether they’re entrepreneurs, startups, small businesses, associations or corporations, Barbara consults with her clients on ways to quickly achieve their marketing goals to increase visibility, attract leads, grow business, and click with crowds using power full social media, content marketing, and PR strategies.

Trends 40

Trends Insurance Insurance Marketing 40

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Need Digital PR training? That takes much more than one campaign. Follow me on Twitter.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Need Digital PR training? That takes much more than one campaign. Follow me on Twitter.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Need Digital PR training? That takes much more than one campaign. Follow me on Twitter.

Digital PR 100

Digital PR Corporate Groups Training 100

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers.

Agency 133

Agency Resources Employee Internal 133

wiredPRworks

SEPTEMBER 21, 2017

According to an AMA study, marketers’ top three least confident areas include: 33% Senior management sufficiently understands social and digital marketing. 25% Receives sufficient training on marketing in a digital age. 22% Have insight in the true ROI of all key marketing initiatives.

Insurance 40

Insurance Insurance Marketing Conference 40

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). Content Marketing Conference. Content Marketing World.

Conference 210

Conference Content Marketing Marketing Education 210

Stuart Bruce

APRIL 16, 2015

Today he’s the brains behind the Condescending Corporate Brand page on Facebook, which provides an endless source of case studies for me to use in my modernised PR training courses – examples of what not to do! Conference Speaking Content Leeds public relations Self Promotion PR'

Marketing 60

Marketing Case Study Conference Content Marketing 60

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. Median salaries across corporate, agency and non-profit positions break down as flows: Corporate: $132,000. 2) Media PR salary by organization. Agency $88,000.

Survey 114

Survey Agency Report Corporate 114

Sword and the Script

JANUARY 29, 2019

This isn’t uncommon in the corporate world. 3) Training events or skills showcase. You can always flip this around and provide training too. Put together a training package, open to the public, around the skill set your business is seeking to hire. The benefits are cumulative – like compound interest earned over time.

Resources 77

Resources Creativity Publicity Local 77

The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. It is no longer a simple training video that explains the culture of an organization. There is no doubt that video is the preferred content format of the future. Video Can Lead to Trust.

Video 100

Video Mobile Trade Shows YouTube 100

Barokas

FEBRUARY 5, 2019

This means that the time- and energy-intensive task of strategizing, writing, editing, distributing and tracking content, and the success of those projects, sits on the shoulders of teams that are likely spread too thin. When used right, these can make a real impact in streamlining content operations and initiatives.

How To 60

How To Marketing Resources Journalism 60

Solo PR Pro

DECEMBER 22, 2020

Content Marketing World. Hosted by the Content Marketing Institute — a.k.a. the leading global content marketing education and training organization — Content Marketing World is “the one event where you can learn from the best in the content marketing community.”

Conference 58

Conference Content Marketing Community Education 58

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 122

Content Marketing B2B Marketing eBook 122

Contently - Strategy

OCTOBER 18, 2021

Pluralistic ignorance is the 7th plague of the corporate world. The first six: the wage gap, micromanagement, Saturday emails, understaffing, management training, and mandatory office commutes. Pluralistic ignorance is the 7th plague of the corporate world. It confuses the hell out of us.

Marketing 64

Marketing Storytelling Travel Corporate 64

Waxing UnLyrical

MAY 7, 2014

Soon I’ll be heading to Boston for a bespoke (I love that word) full-day training program for the Office for Diversity Inclusion and Community Partnership’s LFDP Conference at Harvard Medical School. Don’t Ignore Distribution in Your Content Marketing. The Hidden Value of Influencers in B2B Content Marketing.

B2B 74

B2B Conference Content Marketing Resources 74

Prohibition

AUGUST 4, 2021

Our team has been trained to respond quickly to any situation that may arise on the web so you can focus on running your business instead of worrying about what people are saying about you online. SMM: Focuses on professional management of social media profiles where users are more likely to interact with your brand/content marketing efforts.

Reputation 62

Reputation Brand Branding SEO 62

Sword and the Script

FEBRUARY 12, 2019

But they push through it generally things go smoother when they stick to their training regimen. Writing, blogging and producing content works the same way, even for a team. Graphics and imagery in corporate blogging work best when it’s relevant, seeks to draw readers in and conveys an idea. Give our services a try.

Blogging 106

Blogging Survey B2B Analysis 106

Sword and the Script

AUGUST 25, 2020

. >>> Looking for a consulting partner with the content and PR chops to build a sound strategy and execute? In an ensuing training exercise, and in the absence of access to higher-level leaders, I launched rotary-wing attack aviation in response to an enemy incident. Document content types. Give our services a try.

Marketing 86

Marketing Guidelines Social Media Conference 86

Prohibition

DECEMBER 9, 2021

And don’t forget to pause any scheduled content to ensure you don’t look like you are ignoring the crisis. Create a long-term content marketing campaign – for effective reputation management. For huge brands and corporations, a crisis isn’t fun, but it can be managed.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Waxing UnLyrical

NOVEMBER 9, 2015

And why not get to know me a little better this weekend during my first ever free online mini-training, The Social PR Launchpad: Unleash Your Inner Social PR Superhero ? Content Forecast Calls for Users, Search Engines, Customization, and More. Why: “Content marketers need to be more like meteorologists than fortune tellers.

Conference 40

Conference Internal International Leadership 40

Sword and the Script

OCTOBER 22, 2019

Here’s the budget data gleaned from the report: Marketing budgets have grown 6.3% in the last 12 months; Senior marketers expect marketing budgets to grow 8.7% 6% of budget goes to training and development (T&D). I suggest thinking about distributing existing content elsewhere. Sponsor a podcast.

Marketing 65

Marketing Survey Study B2B 65

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. I came away from the second day excited and brimming with confidence and ideas.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Waxing UnLyrical

JULY 12, 2018

If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Brand 74

Brand Branding Banking Financial 74

Sword and the Script

MAY 14, 2016

In a third example, a vice president of sales for a business training consultancy said the “free talks” the company gives often is how his company acquires most customers. That sounds like sage advice for companies in the business-to-business market with a long sales cycle. Qualify hard, close easy,” he said.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

JUNE 6, 2017

By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and a mile deep. The best way to describe the differences is that agency life affords you the on-the-job training aspect while doing your day-to-day. What Marketing Wants from Inside Sales.

Agency 60

Agency Corporate Interviews eBook 60

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 93

Agency Trends Marketing Survey 93

Waxing UnLyrical

MAY 4, 2015

Training, Networking and Developing Your Personal Academy. Content Marketing: Without Community, It’s Only Half the Equation. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Why: “Do you consider yourself a lifelong learner?

Community 40

Community Content Marketing Travel Agency 40

Waxing UnLyrical

MARCH 31, 2019

A communicator should expect to invest significant amounts of time training an AI about what goals and KPIs are important to the brand. A digital marketing pioneer, Geoff Livingston helps brands and nonprofits launch products, enact corporate marketing initiatives, and implement content marketing programs.

Analytics 65

Analytics Data Pinterest System 65

PRSay

NOVEMBER 15, 2019

Disney, a gigantic corporation, has access to an almost infinite amount of content. You may not be able to get a “Dancing With the Stars” shout out, but a Washington Post mention isn’t too shabby. Use data to know your audience. They even own Hulu, one of their own competitors in the streaming world.

Analytics 160

Analytics Television Banking Data 160