Buzzstream

DECEMBER 5, 2019

When pitching a top publication, it’s important to remember that there’s a person on the other side of the screen. Otherwise, you run the risk of writing pitches that sound robotic and falling into the same bin as the other 200 pitches a writer receives: the trash. . Question #1: What am I pitching?

Pitching 87

Pitching Examples Social Media Trends 87

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

DECEMBER 28, 2021

However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want content marketing to augment PR, social media and other marketing activities…. 8 Innovations in Public Relations Technology to Watch.

Blogging 135

Blogging Software Google Content Marketing 135

Sword and the Script

FEBRUARY 14, 2023

For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market. One of the key differences is that Intelligent Relations very openly pitches itself as a replacement for PR people. Your marketing team will own the PR activities.”

Software 133

Software Pitching Analysis Community 133

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. Before sending a story pitch, introduce yourself and your organization or client to provide some context.

Media 104

Media Pitching Trends Resources 104

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Are you comfortable pitching yourself and your skills?

Travel 281

Travel Technology Conference LinkedIn 281

Flack's Revenge

SEPTEMBER 1, 2021

In addition to that, it is a helpful tool for many journalists who really are asking for more information than a simple, pithy email pitch provides. There is no shortage of competitors on our new business pitches, and other tech PR shops are doing quite well thank you, best I can gather. It is not just us. Well, it is Inc.

Writing 177

Writing Pitching Report Industry 177

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” >>> Looking for a consulting partner with the content chops to build a sound strategy and execute?

B2B 149

B2B Study Blogging Marketing 149

PRSay

JUNE 6, 2019

I’ve been looking at identifying influencers, integrating earned media with owned and shared, as well as the latest pitching techniques that are just as likely to win over another company’s content marketer as they are a traditional magazine editor. Get more media pitching knowledge from Michael Smart here.

Media Relations 147

Media Relations Media Training Pitching 147

Cision

NOVEMBER 2, 2015

I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. Joe Pulizzi ( @ JoePulizzi ), Founder of Content Marketing Institute, Author, Speaker and Entrepreneur shared this gem: Don’t be afraid to be bold in your campaigns. Want more media coverage for your brand? Register today!

B2B 120

B2B Marketing Content Marketing Technology 120

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 126

Leadership Content Marketing Healthcare Google 126

Prohibition

OCTOBER 23, 2023

The advent of disruptive technology like Artificial Intelligence is transforming various industries, and Public Relations is no exception. Especially generative AI, which has the alarming capacity to fabricate convincing content , raising the possibility of destructive disinformation campaigns in years to come.

Ethics 62

Ethics Communications Pitching Retail 62

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Though the applied technology is still in its early days, its future is huge.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 102

Survey Report Media B2B 102

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

JANUARY 3, 2023

“Here are a few skills that can help you be successful in public relations: Strong writing skills: PR practitioners must be able to write clearly and effectively in order to craft press releases, pitch stories to journalists, and develop social media content. And in B2B marketing it already does.

Interviews 99

Interviews Publicity Technology Social Media 99

Victorious PR

APRIL 21, 2023

Blockchain technology and cryptocurrency have emerged as game-changers in the world of finance and technology. However, due to their complex nature and relative novelty, there is a need for effective communication strategies to educate and engage with audiences.

Reputation 52

Reputation Advertising Advertising Education 52

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. More strategic questions arise due to changes in technology. Harder to pitch. Jack of all trades. In multiple mediums.”.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

OCTOBER 8, 2016

It’s the fourth point that stands out in my mind because the email marketing industry is riddled with lessons for PR. For example, I’d venture MailChimp , a vendor based in my adopted hometown of Atlanta, used email to pitch the New York Times on this feature: MailChimp and the Un-Silicon Valley Way to Make It as a Start-Up.

Marketing 114

Marketing Pitching Survey Study 114

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Stephen Waddington

JANUARY 27, 2021

In markets where demand is high there is likely to be some inflation in the coming months. Skillsets: data, insights, storytelling and pitching There remains a need for the publicists who can combine creative storytelling, content generation and pitching. This fundamental skill set continues to be in demand agency-side.

Marketing 140

Marketing Travel Storytelling Healthcare 140

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

If the campaign aims to promote a voiceover platform , PR can create campaigns highlighting the features through media coverages and pitch to voiceover artists for collaborations. While a marketing team focuses on promoting products to target customers, PR supports these efforts by creating a broader context and narrative around the brand.

Video 109

Video Marketing SEO Social Media 109

Cision

SEPTEMBER 19, 2015

Here are three steps to creating your own influencer and media list : Want to find out how to use the latest tools to boost your content marketing efforts? With today’s technology, finding and connecting with media professionals is easy. If their interests align with your brand, you can contact them and pitch your story.

Report 120

Report Content Marketing Pitching Study 120

Shift Communications

OCTOBER 10, 2014

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Account Manager, Marketing Technology. Lessons in depth. What are the lessons like you ask?

Marketing 144

Marketing Advertising Advertising Small Business 144

Cision

AUGUST 18, 2015

If we were to compare Aesop’s The Tortoise and the Hare to content marketing, podcasting would be the slow but steady-paced tortoise. Pitch and promote your podcast to grow your reach. Additionally, by having a few pre-recorded episodes stored away, you’ll be prepared if a guest cancels last minute or technology glitches arise.

Software 120

Software Mobile Content Marketing Tools 120

Sword and the Script

SEPTEMBER 5, 2017

For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. The point of which was to recognize customers for doing great things with their technology. Whether your job is to writing advertisements, pitching reporters, or creating good content, make your customer the hero.

Brand 70

Brand Branding B2B Exercises 70

Cision

JULY 25, 2017

Using tools like Help A Reporter Out (HARO) and ProfNet provides PR professionals, brands and industry experts alike the opportunity to access and respond to earned media opportunities pitched by journalists. Nick Bell is the VP of Marketing Communications at Cision.

Strategy 257

Strategy How To SEO Engineering 257

Sword and the Script

JANUARY 2, 2018

In the past, I’d use my work email to complete the registration forms – trading my contact information for content. Typically, I’d get added to a newsletter or email distribution list, and sometimes I’ll keep these subscriptions to see who is pitching what and how they pitch it. Can your agency bring big ideas and execute?

eBook 72

eBook Exercises Employee SEO 72

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Alerts for topics relevant to a client’s business can make a big difference in securing quick wins and nailing ideas for proactive pitching.

Pitching 136

Pitching Tools Agency Resources 136

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. CNBC was one of just a few possibilities for business or technology stories in broadcast news. That was the outcome good media relations pitching earned. Pitch media upstream.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

FEBRUARY 28, 2017

The popular technology news site TechCrunch recently announced it was curtailing contributed content. It will stop considering unsolicited pitches from the public in favor of invitation-only contributions. See these related posts: Marketing Strategy: The Looming Knowledge Crisis. Why the sudden change?

Leadership 60

Leadership B2B Pitching Technology 60

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Sword and the Script

SEPTEMBER 30, 2014

If a life immersed in technology seems to be getting faster, it’s not just that technology enables us to be faster, but the process of creating faster technology is getting faster. And when it does, or when it is eventually bought by a larger company, you are part of that transaction—a key line in the sales pitch.

Viral 116

Viral Technology Google Pitching 116

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120