Cision

NOVEMBER 2, 2015

I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. Joe Pulizzi ( @ JoePulizzi ), Founder of Content Marketing Institute, Author, Speaker and Entrepreneur shared this gem: Don’t be afraid to be bold in your campaigns. Want more media coverage for your brand? Register today!

B2B 120

B2B Marketing Content Marketing Technology 120

Shift Communications

OCTOBER 10, 2014

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Account Manager, Marketing Technology. Lessons in depth. Chel Wolverton.

Marketing 144

Marketing Advertising Advertising Small Business 144

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” >>> Looking for a consulting partner with the content chops to build a sound strategy and execute?

B2B 151

B2B Study Blogging Marketing 151

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. Jack of all trades.

Communications 124

Communications Crisis Internal International 124

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism.

Survey 102

Survey Report Media B2B 102

Sword and the Script

SEPTEMBER 5, 2017

For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. The point of which was to recognize customers for doing great things with their technology. Whether your job is to writing advertisements, pitching reporters, or creating good content, make your customer the hero.

Brand 71

Brand Branding B2B Exercises 71

Sword and the Script

JANUARY 3, 2023

Both PR and marketing are concerned with promoting an organization or individual, but they go about it in different ways. Marketing is focused on promoting a product or service in order to sell it. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales.

Interviews 100

Interviews Publicity Technology Social Media 100

Stephen Waddington

MAY 9, 2017

Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue. Get in early and make considered pitches. Crowdsourced project aims to scrutinise political advertising.

Ethics 108

Ethics Conference Advertising Advertising 108

Sword and the Script

MARCH 27, 2018

As it’s noted in the analysis around the full report , “While publishers have made gains with paid digital subscriptions, content studios and native advertising, the last decade has been widely one marked with cuts to editorial staff.”. Most of my experience in media relations comes from a B2B technology perspective.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

If the campaign aims to promote a voiceover platform , PR can create campaigns highlighting the features through media coverages and pitch to voiceover artists for collaborations. While a marketing team focuses on promoting products to target customers, PR supports these efforts by creating a broader context and narrative around the brand.

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

AUGUST 15, 2017

And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. Publishers’ have struggled for a business model in the digital age where most marketing money flows to just a handful companies. Blending editorial and advertising.

Journalism 65

Journalism Brand Branding Advertising 65

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Deirdre Breakenridge

NOVEMBER 16, 2016

Is it all one in the same now that marketing and PR are more interwoven? The fact that marketers and advertisers have long been able to prove their work’s value with heavy-hitting quantitative data, metrics such as direct sales, means that it’s been somewhat easier for them to get a seat at the decision-making table.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Critical Mention

OCTOBER 7, 2020

That’s part of the reason that advertising spend on online video is up 114% since 2014. . You can also pitch journalists and influencers to include your organization in their podcasts and then monitor those mentions to capitalize on the earned media exposure. . Social Awareness.

Trends 105

Trends YouTube Tourism Video 105

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. Technology means continuous learning.

YouTube 136

YouTube Training Video Survey 136

Presspage

APRIL 12, 2018

AP was an early, and substantial investor in natural language programming, a precursor technology now being perfected via Artificial Intelligence in the form of robot reporters. Jeff : “Bet on the ones that create content robot reporters will eat, then re-publish.” How does a digital newsroom differ from content marketing?

Company 111

Company Media Journalism Report 111

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. CNBC was one of just a few possibilities for business or technology stories in broadcast news. That was the outcome good media relations pitching earned. Pitch media upstream.

Media Relations 60

Media Relations Media Interviews Pitching 60

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

FEBRUARY 11, 2017

Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

OCTOBER 22, 2019

16% on marketing analytics. Kantar Media fielded a global survey of 488 marketers that provided some insight into how marketers make budget decisions. I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. 66% said newspapers.

Marketing 66

Marketing Survey Study B2B 66

Beyond PR

JUNE 14, 2018

As Tisch explained, the rise of content marketing, social media and technologies like artificial intelligence have dominated discussions in an industry that may need to revisit the fundamentals — like being on good enough terms with a journalist that you can actually pick up the phone and have your call answered.

Pitching 45

Pitching Content Marketing Ethics Course 45

The Resolution Blog

JANUARY 8, 2018

What if what we know in marketing is holding us back? When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. New breed competitors including content marketing, influencer outreach and SEO link-building agencies are now pitching and winning PR budgets.

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 b) Is Your Press Release Pitch Guilty of Information Overload?

Trends 60

Trends Media Report Technology 60

Shift Communications

MARCH 23, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Examine their long-form advertising. The Picture is also appropriate for motivating your audience with inspirational content as well.

Blogging 60

Blogging Content Marketing Marketing Advertising 60

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Audiences know the difference.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

JANUARY 3, 2017

Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing. Erik Sherman, freelance journalist and writer.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. 1) February 18, 2014: Enter GTCR .

Technology 12

Technology Software Company Marketing 12

Sword and the Script

SEPTEMBER 24, 2016

The Struggle is Real in B2B Content Marketing [UML]. Marketing ROI: You Can’t Buy a Beer with an MQL [UML]. Beyond PR 101: 3 Truly Unique Pitching Tips [UML]. Working with the Advertising Machines . The science of marketing is ideal for automation; the art perhaps is not. Drawing Over the Machines.

Marketing 60

Marketing Creativity B2B Ethics 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 190

Marketing Content Marketing Data Social Media 190

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. This post isn’t about writing a media pitch because we’ve already done that.

Digital PR 62

Digital PR Report How To Pitching 62

Critical Mention

JUNE 22, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. In recent years, content has become more readily available thanks to the Internet.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. In recent years, content has become more readily available thanks to the Internet.

Film 60

Film Print Creativity Internal 60

Sword and the Script

OCTOBER 17, 2017

While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”. love awards and accolades” which are an “elaborate scheme to sell advertising”. PR, marketing, sales and journalism.

Marketing 69

Marketing Ethics Interviews Meeting 69

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. But you’re still going to need to review the content and adjust accordingly. You have to ask it to be succinct.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

5W PR

AUGUST 7, 2020

There are plenty of ways that businesses showcase themselves to an audience, with the most popular one being the elevator pitch. However, the elevator pitch can be daunting to many, given that the person has very little time to explain the idea, and the company and then get into the product or the service that the business provides.

B2C 88

B2C B2B Pitching Conference 88