PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Millions of people read Monster’s content each month.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Contently - Strategy

AUGUST 19, 2020

Clients typically offer extra support during these meetings to work around conditions or disabilities. This could be as simple as remote working or things like adapted meeting rooms or flexible working hours. ” The post 3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing appeared first on Contently.

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

PR 20/20

JULY 1, 2016

Matt is a seasoned blogger and entrepreneur, with a decade of experience in the online world of blogging, SEO, and marketing. While some people like to interchange the two terms, link building and content marketing are very different from one another. Content Marketing & Link Building: Two Peas in a Pod.

Infographics 45

Infographics Content Marketing Marketing SEO 45

Sword and the Script

JULY 20, 2021

Better understanding your buyers allows you to message them around the things they care about, increasing the impact of your marketing (and maximizing ROI). Meet buyers where they are. They Ask, You Answer content—answers to questions frequently heard in sales meetings. It’s one thing to know who your buyers are.

B2B 174

B2B Company Marketing SEO 174

The Proactive Report

JULY 23, 2017

This lack of forward thinking puts brands at risk of failing to meet the rising expectations of their consumers. It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” CONTENT STRATEGY AS A COMPETENCY. Altimeter ). Optimized for search engine algorithms.

Strategy 149

Strategy SEO B2C Engineering 149

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR How can you improve technical and SEO skills? What are the new services?

Media Relations 99

Media Relations Report Industry SEO 99

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. We have to get people to take action, and break through the immense volume of content. Long Form Content for the Win at REI.

Content Marketing 40

Content Marketing Marketing B2B Video 40

PR Fuel

AUGUST 12, 2021

About 70% of US companies actively invest in content marketing, too. Consider adding press releases to your content marketing strategy this year. Instead, choose a professional who can meet a journalist’s standards. Stronger SEO. They can write and format your press release with SEO in mind.

Writing 105

Writing SEO Pitching Engineering 105

Waxing UnLyrical

MARCH 23, 2016

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. And what’s better than e-meeting new people from across the globe and learning from their experiences? No, that doesn’t mean I don’t like my friends or family. reading and traveling.

Meeting 40

Meeting Communications Marketing Community 40

The Resolution Blog

JANUARY 8, 2018

The 20 most engaging types of content. First client meeting fear? Do you or one of your team members have their first client meeting coming up? Here ex-PR consultant and CoverageBook team member Laura Joint shares her best tips in how to ace your first meeting. Thanks BuzzSumo :) 4. It’s a daunting first task in PR.

Tools 136

Tools Publicity SEO Measurement 136

Contently - Strategy

JANUARY 14, 2020

At Contently, we spend a lot of time helping our prospects and customers figure out the “pillars” of their content strategy. For us, those are things like content strategy, content creation, content distribution, and content marketing ROI. For Moz, it’s SEO. Pod Save America!

Strategy 78

Strategy Exercises Content Marketing Energy 78

Wadds Inc.

JANUARY 11, 2023

This has application in a range of public relations situations from qualitative research to meeting summaries. These issues aside there are clear applications emerging for GPT-3 in content marketing, media relations, SEO, and social media. The combination of GPT-3 and audio and video transcription software such as Otter.ai

Publicity 98

Publicity Wikipedia Marketing Training 98

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” ” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. This makes sense; compliance approvals for content marketing are a notorious challenge in the industry.

Financial 109

Financial Banking How To Marketing 109

Rock the Status Quo

SEPTEMBER 16, 2014

159064218 / gettyimages.com An SEO Mini Case Study I’m working with a large SEO client this month and I have to say that I’m extremely impressed with them. They wanted transformation from a mostly link building shop into a content marketing agency. Ahhh, if only it is that easy.

Agency 164

Agency SEO Training Analysis 164

Cision

APRIL 18, 2017

To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned to focus on keywords your prospective clients use when researching their purchase options. It also increases your SEO and search rankings, which brings those prospects directly to you. I promise you can do it.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

SEPTEMBER 8, 2020

At the bottom of the list: oral communications and presentation time and meeting management, and technical aptitude, such as coding and SEO. Social and content marketing edge out media relations A survey by Talkwalker says media relations has been supplanted by other functions as the top services provided by public relations.

Survey 95

Survey Industry Leadership Study 95

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. 64% of marketers identify developing a comprehensive content strategy as a top challenge.(

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials.

Video 120

Video Strategy Marketing YouTube 120

PR Fuel

JANUARY 24, 2021

They will also ensure that you get the following advantages: Increase SEO and content marketing with backlinks coming from news sites Maintain connection with journalists and other newswires Gives additional support to other marketing campaigns. Otherwise, it may harm your marketing strategy.

SEO 76

SEO Writing Engineering Product Launch 76

5W PR

APRIL 28, 2022

They will need to ensure that their product meets the stipulated quality while cutting costs and improving productivity. The content may generate leads, but the team should be well-prepared to follow up on them. Focus on Content Marketing. Content marketing is crucial in getting leads to the sales stage.

Marketing 88

Marketing Government Guidelines Education 88

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing.

Communications 52

Communications Marketing Analytics Resources 52

Sword and the Script

SEPTEMBER 19, 2017

1) What are the top challenges facing law firm marketers today? The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. 3) Is law firm marketing different from other vertical industries?

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. Clients are far more open to press releases to just boost SEO vs. earned media, and they are more open to paid media opportunities. Note: Sorry, Press Releases Do Not Help Your SEO Anymore. Much more attention on social media and SEO.

Communications 122

Communications Crisis Internal International 122

The Resolution Blog

NOVEMBER 25, 2015

20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. Ask yourself; Are all of your meetings today really necessary? PR pros don’t need to know about SEO. We’ve kicked off a new video series explaining just that.

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

MARCH 11, 2017

See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. The Old “New Media” and Marketing Tools with Novel Twists [UML]. 2) Is your brand investing in the right content? and Lord & Taylor were sanctioned in 2016 for social media campaigns that didn’t meet disclosure requirements.”.

Tools 68

Tools Marketing Advertising Advertising 68

PR 20/20

JUNE 6, 2023

It provides tools for contact and deal management, email tracking, document management, meeting scheduling, sales automation, and reporting. CMS Hub : CMS Hub is a content management system that allows businesses to create, manage, and optimize their website content. Organizations with a focus on inbound marketing.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Contently - Strategy

APRIL 28, 2022

Your calendar should outline the goals you’re trying to reach with it, such as shares, views, meetings booked, etc. By aligning the goals with the content assets, it’s easier for executives to see how marketing will affect overall business goals.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 122

Content Marketing B2B Marketing eBook 122

PR 20/20

JANUARY 29, 2019

The result is an AI-powered Content Strategy Platform that automates content audits, topic research, the creation of data-driven content briefs, content promotion, and performance tracking. This kind of information can be a goldmine of ideas for your content marketing efforts. BrightEdge. MarketMuse.

Tools 51

Tools Strategy SEO Enterprise 51

PR 20/20

DECEMBER 11, 2018

As a savvy marketer, you’re right to think you should get ahead of the curve. In our recent HubSpot User Group (HUG) meeting, we talked to Kevin Walsh , senior product manager of machine learning at HubSpot, about the ways marketers can harness the power of AI. Marketing Hub’s Content Strategy.

Enterprise 48

Enterprise Marketing SEO Analytics 48

PR 20/20

JANUARY 19, 2023

If not, now’s the time to start—especially if you prefer streamlined content marketing efforts. Below we dive into buyer personas, the benefits, and how they can support your overall content marketing strategy. The strongest buyer personas are based on the market research you gather from your existing customer base.

Content Marketing 78

Content Marketing Marketing eBook SEO 78

Prohibition

FEBRUARY 13, 2020

Investing in SEO can be key to making sure your campaigns convert. SEO strategy aims to increase the amount of quality traffic driven to your website or content organically, through tailored and quality content.

Measurement 62

Measurement Marketing SEO B2C 62