Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. It may be irreversible.

Journalism 50

Journalism Report Enterprise Interviews 50

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. More than half of US adults (55%) found nine major news outlets (ABC News, CBS News, NBC News, CNN, Fox News, MSNBC, The New York Times, The Wall Street Journal and NPR) to be credible.

Media 103

Media Radio Print Newspapers 103

Sword and the Script

FEBRUARY 16, 2021

57% are neutral about trust in NGOs. 53% are neutral about trust in trust government; and. 51% are neutral about trust in trust media. It’s not about you, your company or products. It’s about your audience. Keep your content marketing separate and distinct. emphasis mine ]. Put your audience first.

Government 140

Government Survey Ethics Media 140

Sword and the Script

AUGUST 14, 2018

based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 4) Emphasis on professional journalism.

Survey 102

Survey Report Media B2B 102

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. AI-written content adds more noise. “PR PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information.

Survey 96

Survey Industry Leadership Study 96

Sword and the Script

DECEMBER 21, 2021

Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Louis Gordon , Director of Content & PR, Perimeter 81 . Social media breakup.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

MAY 16, 2020

About 65% of journalists that responded this year are based in the U.S. Most journalists (62%) say pitches are best at about 2-3 paragraphs long; still, about one-third prefer them pithier – just 2-3 sentences. 15) Appealing attributes of press releases. What elements of a press release drive journalist interest?

Survey 170

Survey Media Relations Pitching Media 170

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

MAY 11, 2019

Quality referral traffic from press releases. While referral traffic from online press releases accounts for just.12% The study suggests announcements about financial transactions like funding or acquisitions didn’t convert. b) Press releases still have a place. Press releases get beat up. Be smart about it.

Study 141

Study Media Relations Media Measurement 141

Presspage

APRIL 12, 2018

Bart : “Here’s what hasn’t changed: The first press release was written by Ivy Lee in 1906. In this digital age, many, many brands are still using press releases to connect their stories to media outlets. In this digital age, many, many brands are still using press releases to connect their stories to media outlets.

Company 111

Company Media Journalism Report 111

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Press releases have always essentially been a “paid placement.” Traditional press release distribution.

Software 122

Software Case Study Advertising Advertising 122

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

If the content is good enough, people are willing to stick along for the ride. One of the year’s very best pop culture pieces can be found on Bill Simmons’ new website The Ringer , which often publishes long-form pieces about sports, pop culture and politics. Content will be automated. We have mixed feelings about this one.

Trends 120

Trends Mobile Video Film 120

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

Flatiron Communications

JANUARY 15, 2016

One would be hard-pressed to find a media event (or rather, an “activation”) today that did not employ one or more social media “influencers” as part of its marketing mix for driving branded buzz. The Wall Street Journal just penned a fawning profile of her. The Wall Street Journal was just accepted onto Snapchat Discover.)

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Burrelles Fresh Ideas

JANUARY 30, 2024

The brand explained precisely how its teams had gone about investigating the incident, including looking for patterns in the data, and made it clear they were ready to act if they did find an issue.” For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust.

Ethics 97

Ethics Crisis Transportation Airlines 97

Burrelles Fresh Ideas

JUNE 27, 2023

 People have been claiming the press release is dead or dying for as long as I can remember. Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Press releases are multipurpose, multifunctional documents.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Sword and the Script

APRIL 10, 2018

A couple weeks ago a client was locked out of their press release service. Yet, that coverage was earned without paid press release distribution provided by a vendor. Press Release Distribution Loses Its Allure. A sure-fire way to stir up debate – or plea for attention – in public relations is to call the press release dead.

Engineering 72

Engineering Content Marketing Analysis B2B 72

Presspage

AUGUST 7, 2018

Most brands that produce and publish content or news incorporate an online newsroom into their website, driving traffic from Internet searches and social media to the external communications hub. Think of this as a continuation of the “About Us” section of a website.

Case Study 97

Case Study Storytelling Study Social Media 97

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 5) Marketers will slow down.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Contently - Strategy

APRIL 3, 2019

The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. Over 200 people attended the event to hear about content mastery from peers and colleagues. The sessions covered everything from sales enablement and data-driven marketing to ROI models and journalistic advice.

Enterprise 91

Enterprise Content Marketing B2C Data 91

Communications Conversations

AUGUST 31, 2018

Probably about 5-6 just this year. Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. Paul Business Journal). I spent most of it at KSTP-TV.

Media 112

Media Journalism Report Video 112

Sword and the Script

JULY 31, 2018

In the last 10 years or so, content marketing has emerged as a way for businesses to build an audience of their own. When done properly , it becomes its own channel and powerful addition to the marketing mix. There’s a lot of noise in the market and publishing useful and relent content of uniformly high quality is hard work.

Publicity 60

Publicity Software Government Content Marketing 60

Beyond PR

MARCH 6, 2018

It’s no surprise, 70 percent of society wants to learn about products and services through content and not advertisements. Content that is authentic, accessible and relevant has the power to shape our behavior — whether it’s making a purchase, supporting a cause, or requesting a demo. Audiences crave information.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

JANUARY 14, 2017

The fact that so few companies are delivering content that disrupts the status quo and convinces people to change could explain why such a small percentage are happy with their conversion rates from content-generated leads to pipeline.”. Trust Economy: Summaries to 4 Content Marketing Studies.

B2B 60

B2B Pitching Survey Study 60

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. million dollars.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

JUNE 21, 2016

The same events company that is acquiring the Content Marketing Institute for $17.6 million also owns the press release vendor PR Newswire. Indeed, Cision issued a press release of its own announcing the finalization of the acquisition. The press release is finally dead. Press Releases as Tools of Strategic Comms.

Insurance 66

Insurance Insurance B2B Corporate 66

Sword and the Script

MARCH 10, 2019

For example, one open-ended comment about a PR agency submitted by a JOTW survey respondent who works in-house, could easily have appeared on a survey by an in-house attorney about a law firm: “Too slow or suggests stupid ideas just to make money off of me or bills creep up over time. content marketing (64%).

Survey 100

Survey Media Relations Corporate Communications 100

Critical Mention

DECEMBER 17, 2019

YouTube has almost 2 billion monthly active logged-in users (YouTube for Press). YouTube is the second most popular search engine in the world (Search Engine Journal). YouTube Users watch 180+ million hours of content on TV screens each day (Tubefilter). About Critical Mention.

YouTube 91

YouTube Radio Analytics Television 91

Rock the Status Quo

JULY 30, 2015

It’s murdering everything about my dad that MAKES him who he was before cancer snuck in, while he’s still here. With this week’s announcement of Twitter’s declining growth and press speculation around its potential demise, I feel like I’m now also losing my best social media friend, too. I hate it.

Education 100

Education Social Media Twitter Content Marketing 100

Flack's Revenge

MARCH 12, 2015

Colleagues and coworkers compared notes and shared info – my good friend Judy Gombita sent this exit interview of Matthew Ingram, from Columbia Journalism Review. Search engine guru Danny Sullivan wrote a great piece on Medium about the benefits of bootstrapping a tech media operation. Houston, we Have a Bigger Problem.

B2B 120

B2B Trade Shows Enterprise Banking 120

Sword and the Script

MARCH 3, 2020

The company says AIQ will “cluster and rank the content in high volume news scenarios and create a briefing email consisting of a manageable number of stories that help colleagues stay on top of current events within and across industries.”. b) Getting on the same page about storytelling via MuckRack and Michelle Garrett.

Pitching 78

Pitching Instagram Survey Data 78

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. The difference isn’t always a matter of substance; style is a reason that we are attracted to and continue to engage with content pieces. You know what italics are. ” Strikethrough. Remove Link.

How To 308

How To Tools SEO System 308

Rock the Status Quo

OCTOBER 6, 2015

Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. It’s also brought a wider variety of marketers and entrepreneurs into the fold as newbie PR pros.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Buzzstream

MAY 2, 2024

This post isn’t about writing a media pitch because we’ve already done that. In our post about building your own media list , we discuss the importance of verifying a target journalist’s industry (and contact information). The most recent news story is about new USDA news. Some journalists love to get pitched great stories.

Digital PR 62

Digital PR Report How To Pitching 62

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. He has also been a marketer and accepts an occasional commission for business writing. They may be right about their audiences and what products do, and even about what they’ve seen has worked in the past.

Journalism 61

Journalism Content Marketing Creativity Leadership 61