Marketing opportunity: Be the resource content marketers rely on

PR Daily

Share your expertise, ideas and products at the Brand Storytelling & Content Marketing Conference at Disneyland. Make magic happen as a sponsor at Ragan’s Brand Storytelling & Content Marketing Conference at Disneyland , Sept.

8 Conversational Writing Tips That Will Boost Engagement

B2B PR Sense

What is conversational writing? It is a way of writing that imitates everyday speech. Writing conversationally is not just about relaying facts. Let's look at some conversational writing tips that will help you to succeed. you might write, "I've seen how companies.".

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Dispelling 6 Myths PR Sometimes has about Content Marketing

Sword and the Script

She did review it and ended up writing about it too. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 1: Content is a commodity. The same is true of content.

Report: How content marketing builds trust

PR Daily

Modern market forces have resulted in an unprecedented loss of trust for institutions and businesses. New organizations have experienced a rebound, with new journalism seeing an increase in influence—but PR pros have a harder time than ever getting earned media. Influencer marketing.

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3 reasons why you should let us write your content

PR Daily

Connect with corporate communicators, PR pros, marketers and more through our sponsored content program. We’ll help you reach your business goals with new content and distribution on our globe-spanning news sites. Sponsored content is potent and unique.

Content Marketing Can’t Just Be a Top-Funnel Activity

Contently - Strategy

Good journalists and good marketers have something in common: They’re obsessed with understanding their audience so they can help people learn something new. That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago.

How to Apply Reciprocity to 10x Your Content Marketing Results


Content marketing takes time and effort. By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships. Reciprocal marketing in a nutshell. Content Promotion

Avoid these 11 content marketing mishaps

PR Daily

If you're developing digital content in any capacity, you've probably run across some of the following advice: Develop a content strategy. Write "good" content. You could develop content to entertain and never sell, but what if people really. Edit your content.

9 Content Marketing Trends That Will Rule The Roost In 2016


Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Episodic Content .

Shopping for Content Marketing in the Discount Store [UML]

Sword and the Script

There may well be a disconnect between strategy and execution in B2B marketing. In other words, we spend lots of time mapping what content is needed, for what persona, at what stage – and then wind up sending more emails offering discounts. It’s been a trend in content marketing too.

New Google News Lab could help content marketers

PR Daily

Google has introduced its News Lab, and while it’s targeted to help journalists, content marketers will likely also find it useful. details what these content creators can expect: Our mission is to collaborate with journalists and entrepreneurs to help build the future of media.

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CUNY Meetup Showcases Journalism Startups

Flack's Revenge

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week.

Google lifts COVID-19 ad ban, Cannes Lions 2020 canceled, and Boeing asks for voluntary layoffs

PR Daily

You don’t have to be a grocer, telecommunications company or production company to benefit from this data: Consider these behaviors and purchases in the content you create. The search giant will also expand the opportunities to additional marketing partners, including political organizations.

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How influencer and content marketing will shape PR in 2018

PR Daily

The power that content and influential social media users wield isn’t new—but tapping into it will take new tricks. However, the shape and reign of both has been affected by a barrage of brand messages, the fake news crisis, PR and marketing budgets and more.

Content marketing – it’s not just content for contents sake


Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. But what does content mean? At the risk of teaching you to suck eggs, content is – in a nutshell – what makes the communications industry go round.

7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. 2) You don’t treat content marketing is its own channel.

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Why former journalists can make terrific content marketers

PR Daily

When organizations' leaders want to enhance their brand and take advantage of their prospective clients’ hunger for information, they often turn to content marketers to create engaging content that develops leads and advances them through the all-important funnel.

7 key components of successful content marketing

PR Daily

These days, few marketers would dispute the need for a thoughtful and robust content marketing strategy. Most brands are upping their investments and output for content creation and dissemination, but that doesn't mean all those dollars are well spent. The effectiveness of your content marketing will depend heavily on your brand and its marketplace. Effective content marketers aren't defined solely by which channels and tactics they use.

4 ways journalism changes are affecting PR

PR Daily

A journalist is someone who writes articles, makes TV or radio content or covers events either in an objective way (yes, we know objective is a loaded word ) or for the benefit of their audiences. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

7 reasons why effective PR is more important than ever

PR Daily

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. consumers say they are suspicious of news content. The public values journalism, and people are moving to media channels they trust.

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During the COVID-19 pandemic, buzzwords are getting a workout

PR Daily

Here are some tips for removing buzzwords from your writing: Read your writing out loud. Most readers are scanners, so try to replicate their experience to test your content and see if you deliver your key messages.

Airbnb suspends marketing campaigns, Google cancels April Fools’ Day jokes, and WHO launches app with COVID-19 info

PR Daily

Here are today’s top stories: Airbnb pauses marketing campaigns. The rental company has suspended its marketing efforts as its top executives take 50% salary cuts—and its founders will take no salary for six months.

Google 101

The PR Opportunity for Brands as Publishers Tinker with Journalism

Sword and the Script

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250.

5 ways to infuse emotion into your storytelling

PR Daily

So says Miri Rodriguez, Microsoft storyteller and keynoter at Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California. “AI It’s also not posting content on social media and calling them ‘stories.’”.

10 Research-Based Tips for Writing Better Content


When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. Don’t Write Like a (Corporate) Robot.

3 Questions to Ask Before Diving Into Brand Journalism


Do the marketing tools and tactics you use actually keep your brand top of mind? It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Why Are You Writing? For Whom Are You Writing? What Are You Writing?

6 simple ingredients to whip up a compelling photo essay

PR Daily

Brand Journalism Content Marketing Marketing PR Industry Storytelling Visual & Video Communications Writing & EditingDraw the viewer in with a striking ‘anchor’ image, tell an emotion-packed, human-driven story, and close with a strong call to action.

5 ways Microsoft’s chief storyteller makes content more human

PR Daily

To excel at human storytelling, you must focus on the people at the heart of your content. Center your story on people, but don’t forget additional elements that breathe life into your content, such as images and videos.

3 ways to add pizazz to your press release’s headline

PR Daily

They’re not meant to be filled with fluffy marketing language. If you don’t write something with pizazz, your press release won’t go far. Brand Journalism Content Marketing Media Relations Speechwriting Writing & Editing

Tips for wooing journalists with topics and formats they favor

PR Daily

Form follows function, but with digital content malleable to both text and visual conveyances, delivery options abound. Which raises the question, “What type of content should digital PR pros be pitching?”. Having a scoop is an idea nearly as old as journalism itself.

How PR pros invented content marketing

PR Daily

That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. Why, through content, of course. Content marketing vs. public relations.

3 Factors That Shape Your Brand Journalism Strategy


That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. So how exactly can you shift to camaraderie-based content?

4 storytelling lessons from 100 years of ‘The Hilton Effect’

PR Daily

The hotel chain celebrated a century of business growth by shining a spotlight and crafting content around its biggest champions: Its employees and customers. The whitepaper turned into an entire campaign full of stories and content—many of which provide lessons in storytelling excellence.

Google releases COVID-19 website and search, Carnival chief defends coronavirus response, and Starbucks and GameStop close their doors

PR Daily

Also: Google News offers ‘fact check’ section, MasterClass offers free resources, how COVID-19 is affecting marketing budgets, and more. Why it’s important: Creating information and content is only one part of helping your audience access information and answer questions.

Online Newsrooms in a Content Marketing World

Bad Pitch Blog

>screen does the blurry transition to note we''re considering the changes< Publishing: Content management platforms have decentralized publishing. Over time, newsrooms gather a ton of content. Consumers prefer sharing content to creating it.

Strunk and White: Parentheses and misused phrases

PR Daily

Wrapping up our series on the influential writing gurus’ centennial, we delve into punctuation and the perplexing persistence of purple prose. One would be hard-pressed to find another 100-year-old writing manual that retains the influence of Strunk and White’s “ The Elements of Style.”.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

As we in communications and marketing look ahead to 2020, what can we expect? FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. In 2020, you’ll see a lot more ‘content cameos’ where bloggers include quotes from experts in articles.

Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming

PR Daily

Many grocery and retail chains including Target, Whole Foods, Dollar General, Walmart, Fairway Markets, Stop & Shop and more have announced dedicated hours for senior citizens and other consumers who are more vulnerable to the COVID-19 outbreak.

15 PR, marketing and journalism pros to follow on Twitter

PR Daily

Start with this list of 15 communication professionals who are experts in journalism, PR, marketing, social media and writing: Journalism. Christoph Trappe is a PR leader, speaker and the vice president of content marketing strategy at ScribbleLive. Writing.

A Colorado university’s robust storytelling turns heads

PR Daily

Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. Lucas : We embarked on our brand journalism program in 2016.