6 storytelling lessons from the ‘NBA Bubble’

PR Daily

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. That can better power your content and expand your brand’s reach.

Content marketing and brand journalism best practices

PR Daily

You need content marketing and brand journalism. Push your organization past competitors to the top of your field with takeaways from the Brand Journalism and Content Marketing Summit, Nov. Reach millions of people searching for viral video content.

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5 ways to infuse emotion into your storytelling

PR Daily

So says Miri Rodriguez, Microsoft storyteller and keynoter at Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California. “AI Storytelling isn’t opinions, data, facts or assertions,” says Rodriguez. “It’s

5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By

Marketing opportunity: Be the resource content marketers rely on

PR Daily

Share your expertise, ideas and products at the Brand Storytelling & Content Marketing Conference at Disneyland. Make magic happen as a sponsor at Ragan’s Brand Storytelling & Content Marketing Conference at Disneyland , Sept.

4 storytelling lessons from 100 years of ‘The Hilton Effect’

PR Daily

The hotel chain celebrated a century of business growth by shining a spotlight and crafting content around its biggest champions: Its employees and customers. The whitepaper turned into an entire campaign full of stories and content—many of which provide lessons in storytelling excellence.

How to use brand journalism to engage your community

PR Daily

As chief content officer for PenFed Credit Union, I documented the organization’s annual weeklong pilgrimage from Maine to Arlington this past December. The Wreaths Across America collaboration is a great example of how organizations can use brand journalism to build awareness and affinity. Effective brand journalism connects on a more personal level and conveys a brand’s personality. Train this ambassador to produce content and keep an eye out for good stories.

Native Advertising: Where Content Marketing and Journalism Overlap

Cision

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Context conscious content. Navigation – How will people find and experience the content?

The 10 Best PR & Content Marketing Conferences to Attend in 2019

Onclusive

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. Content Marketing World. Content Marketing Conference. Confab, The Content Strategy Conference.

A Colorado university’s robust storytelling turns heads

PR Daily

Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia.

The evolution of PR through content marketing

PR Daily

Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content. Some great examples of popular content hubs include Intel IQ , Target’s Bulls Eye View , Adobe’s CMO.com and Dell’s Power More (Dell is a client of mine).

3 Rewards to Reap From Brand Journalism

Cision

The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. So what will your brand get out of brand journalism?

9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Want to deliver valuable content in 2016? Interactive Storytelling. Episodic Content .

State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs.

Airport’s brand journalism news service takes flight

PR Daily

From a reputational viewpoint, it might seem risky for Pittsburgh International Airport’s Blue Sky brand journalism news service to newsjack other organizations’ crises. Those are happenings that affect our industry,” says Paul O’Rourke, vice president of marketing. “As

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation.

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Data-driven journalism is the future.

CUNY Meetup Showcases Journalism Startups

Flack's Revenge

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week.

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. Content Marketing for the Purpose of: Brand Awareness. The Call Tracking Study Guide for Marketers, Invoca. Audio Storytelling.

Twitter tests ‘Quotes’ metric, Capital One fined $80M for data breach, and WarnerMedia execs leave in realignment

PR Daily

By digging into these analytics, you can see what content best resonates with your followers—and gain additional insights into what your community thinks. WarnerMedia execs leave and AT&T cuts marketing jobs.

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During the COVID-19 pandemic, buzzwords are getting a workout

PR Daily

Most readers are scanners, so try to replicate their experience to test your content and see if you deliver your key messages. Brand Journalism Content Marketing Crisis Communications PR Industry Social Media Storytelling Visual & Video Communications Writing & Editing

5 keys to successful media relations right now

PR Daily

But if you follow her outside of her regular coverage, she also pens a weekly newsletter called True Colors , which highlights journalism and other multimedia work by women of color. Be a helper, keep your pitches snappy, and do your research before hitting send.

10 techniques for using IGTV in marketing and PR

PR Daily

FREE DOWNLOAD: How to create content that converts leads into sales ]. Since the brand launched, Fenty Beauty PR and marketing pros have made customers feel confident in purchasing the company’s products by providing detailed videos on how to use its makeup. Repurpose content.

7 reasons why effective PR is more important than ever

PR Daily

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. consumers say they are suspicious of news content. The public values journalism, and people are moving to media channels they trust.

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Why and how you should infuse personalization into your PR

PR Daily

Apps, geotargeting and customized content are the trends to ride. Chatbots and branded apps certainly create personalized engagement, delivering the convenience and custom content that drives deep connections. These kinds of apps desperately need expert content.

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

Also: Course Hero’s contest embraces the future, how video content and D&I efforts can affect your bottom line, Miller Lite adjusts to ‘International Beer Day,’ and more.

Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

6 simple ingredients to whip up a compelling photo essay

PR Daily

Do you want to make your storytelling snappier, more persuasive and utterly irresistible? Brand Journalism Content Marketing Marketing PR Industry Storytelling Visual & Video Communications Writing & Editing

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How PR pros invented content marketing

PR Daily

That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. Why, through content, of course. Content marketing vs. public relations.

Emmy Awards go virtual, Hearst Magazines staff vote to form union, and more retailers to close for Thanksgiving

PR Daily

Also: Domino’s Australia and New Zealand face backlash for ‘Karen’ campaign, Instagram account calls out brands’ lack of diversity, how marketing budgets are shifting, and more. Survey findings will be released at Ragan’s Brand Storytelling During a Crisis Virtual Conference, Aug.

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

Full-time Amazon, Whole Foods Market and delivery service partner drivers will each receive $500, while their part-time counterparts will receive $250 each. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ].

How an Ohio dentist used podcasts to engage his community

PR Daily

With the alliterative title ‘Talkin’ Teeth,’ Dr. Kyle Bogan and his team calmed and informed their audience around oral health—winning our Health Care PR and Marketing Award for podcasts. Podcasts are conversational in nature and won’t fare well with a strict adherence to marketing messages.

6 Resources That Will Make You a Better Storyteller

Waxing UnLyrical

Storytelling is a hot topic in the communications industry these days. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. What resources do you turn to for storytelling advice and inspiration?

Why PR pros should consider immersive storytelling

PR Daily

The future of public relations and journalism are two sides of the same coin, and both are experiencing powerful technological advances that are reshaping how communicators tell and distribute stories. What does the future look like for journalism?

Build your strengths and eliminate your weaknesses

PR Daily

The caveat: Even the most masterful professional still needs a basic level of skill in categories like writing, social media and storytelling to let his or her other strengths shine. Topics include strategic communications, video production, crisis communications, storytelling and more.

How Toyota uses podcasts to reveal its human side

PR Daily

For communicators looking to launch a podcast, promote brand journalism and engage external and internal audiences, Toyota’s story is a trove of tips and lessons. Booth adds that the podcast is a fantastic way to work on stories that won’t fit into quick-hit content formats. “A

Washington Redskins and Cleveland Indians consider rebrands, Vogue Portugal pulls psych ward cover, and Uber acquires Postmates for $2.65B

PR Daily

Also: Netflix hires Bozoma Saint John as new chief marketer, Stouffer’s pleases a fan with birthday drawing, employees want more diverse workforces, and more. Hello, communicators: Netflix recently hired Endeavor’s Bozoma Saint John as its new chief marketing officer.

Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming

PR Daily

Many grocery and retail chains including Target, Whole Foods, Dollar General, Walmart, Fairway Markets, Stop & Shop and more have announced dedicated hours for senior citizens and other consumers who are more vulnerable to the COVID-19 outbreak.

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Google lifts COVID-19 ad ban, Cannes Lions 2020 canceled, and Boeing asks for voluntary layoffs

PR Daily

You don’t have to be a grocer, telecommunications company or production company to benefit from this data: Consider these behaviors and purchases in the content you create. The search giant will also expand the opportunities to additional marketing partners, including political organizations.

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The Academy boasts diversity efforts, Essence chief steps down, and 47% of marketers are creating more emotional content

PR Daily

MarketWatch reported : “By pulling ads, they save money and make a low-risk statement that results in positive publicity and marketing for their brands among constituents,” Gerard Francis Corbett, a communications strategy consultant based in Silicon Valley, told MarketWatch.