Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

How To 106

How To Media Radio Print 106

Sword and the Script

APRIL 12, 2022

The average journalist covers 3 beats; 74% say they produce content in addition to online and print, such as newsletters (17%) and podcasts (15%) and half publish 5+ stories per week; 33% publish 8+ a week – according to the latest State of Journalism survey by Muck Rack.

Software 89

Software Pitching Measurement Enterprise 89

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97

Media Nonprofit Pitching Analytics 97

Critical Mention

DECEMBER 3, 2019

Unfortunately for them, many of today’s major news sources have these restrictions that limit media access, which means media professionals are limited to what kind of content they can share to their brand’s audiences. This is also true of some important industry and academic journals. Until next time! Critical Mention.

How To 90

How To Journalism Radio Newspapers 90

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Cision

JUNE 14, 2016

If you think that print journalism is dead, I’ll share that I learned about a specific tech tool this weekend not from a Google Alerts or from an RSS feed, but from The New York Times. If you subscribe to Audible you can set up the audio version of The Wall Street Journal or The New York Times for free.

Google 120

Google Newspapers Trends Print 120

Presspage

APRIL 12, 2018

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. How does a digital newsroom differ from content marketing? Bart : “Content remains king but a digital newsroom is its queen.

Company 111

Company Media Journalism Report 111

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Robust analytics and reporting.

How To 60

How To Media Analytics Television 60

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

Media 60

Media Marketing Analytics Television 60

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

Critical Mention

JULY 16, 2019

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 76

Media Advertising Advertising Measurement 76

Critical Mention

AUGUST 5, 2018

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. and Yahoo!

Twitter 77

Twitter Radio Social Media Print 77

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Digital and interactive media have largely displaced print. Video is now an integral part of marketing for all businesses. Is a Wall Street Journal mention going to make more of an impact for your business than an in-depth feature in a key vertical publication?

Strategy 78

Strategy Media Storytelling Pinterest 78

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Curate your content into segments for specific audiences.

Financial 46

Financial Banking Content Marketing Writing 46

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. He has also been a marketer and accepts an occasional commission for business writing. Know a PR, marketing or sales leader with compelling ideas fit for print? Far harder.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. That may be changing.

Technology 66

Technology Advertising Advertising Community 66

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

PR in High Definition

DECEMBER 13, 2017

Attending a recent digital journalism conference, news rewired, showcasing the latest IoT inventions for the media world, we came across PrinterThing. PR and marketing are no different. This is something the media world is starting to recognise. However, it is also having a serious impact on businesses across every sector.

Print 48

Print Consumer Conference Video 48

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 102

Media Radio Print Newspapers 102

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ).

Technology 12

Technology Software Company Marketing 12

Flack's Revenge

NOVEMBER 10, 2014

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Peretti started BuzzFeed, which eschews banners and has become a model for the possibilities of so-called native ads to finance journalism. Recall the fine print that Carr mentioned in his piece.

Advertising 235

Advertising Advertising Brand Branding 235

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. It’s sponsored content, which is a form of advertising, which is unquestionably paid media. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such.

Software 119

Software Case Study Advertising Advertising 119

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. CEO at TopRank Online Marketing. Andre F Bourque ?

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

MARCH 20, 2018

Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. 2) How has event marketing evolved or changed over the course of your career? First, event marketing has become a whole lot smarter.

Industry 71

Industry Marketing Enterprise Mobile 71

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. This program does for podcasts, what native ads have done for online print. PNR: This Old Marketing. (~60 This Morning with Gordon Deal. (~30

Radio 60

Radio Content Marketing Marketing Education 60

Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. Studio, which produces all content for Inc.’s I was a print journalist for a dozen years, then made the leap into digital in the late 90s. s clients and advertisers. How have you seen it evolve?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. If you know how to use image editing software, this is an incredibly relevant skill for public relations and content marketing today. First, Writing Skills.

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." But, the success of podcasts such as “Serial” (downloaded more than 340 million times), “This American Life” (2.5

Company 113

Company Interviews Print Pitching 113

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Contently - Strategy

JULY 31, 2019

Content marketers never make content for content’s sake. Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” ” Why?

Content Marketing 85

Content Marketing Marketing Media SEO 85

Sword and the Script

AUGUST 2, 2016

My degree and early work was in broadcast journalism. I think most of the discussion on content marketing comes down to a couple things. So, what’s my definition of content marketing? Let’s break down the term into its two parts: Content – Marketing. Content’ is the what while ‘marketing’ is the how.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60