Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Fast Company Fast Company ‘s Leadership section selectively accepts outside contributions from industry professionals. We like articles that introduce new ideas and advance conversations around topics and trends that engage our readers–think op-ed rather than content marketing.

Company 100

Company How To Leadership Pitching 100

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness? A PR team excels in conducting market research, analyzing industry trends, and understanding the competitive landscape.

Video 109

Video Marketing SEO Social Media 109

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Another 50% brought on an agency partner based off an industry specialty or experience reaching a particular audience. Let’s hit it. Let’s Talk Money. A former U.S.

Survey 74

Survey Industry Communications Corporate 74

PR 20/20

MAY 19, 2020

Media companies began to lay off droves of journalists and writers in our industry. Nonmedia companies, who in some cases had robust print custom magazines, began to lay off portions of their content teams. Contact Content Creators Out of a Job. So we initiated a twofold plan. Where do you find them?

Writing 72

Writing Brand Branding Construction 72

PR Fuel

AUGUST 26, 2021

About 80% of consumers prefer to learn about a business through custom content. Without a content marketing strategy, you could miss a chance to reach customers. You can also use press releases to create an omnichannel marketing strategy. Industry-specific publications. Print publications and blogs.

Engineering 105

Engineering SEO Consumer Content Marketing 105

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3

Trends 124

Trends SEO Leadership Print 124

Critical Mention

JUNE 10, 2020

That change has been sped up even more by the COVID-19 pandemic, leaving a landscape that may look unfamiliar to many longtime industry veterans. . A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 104

Media Pitching Trends Resources 104

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. Industry trends. A company should share its marketing and industry trends with their public relations agency.

Print 112

Print Trends Agency Brand 112

B2B PR Sense

JANUARY 5, 2018

Or a correction be issued if it is in print. Content marketing. Handpicked Related Content. Click Here to Get the Number One Process to Go from Anonymity to Industry Icon. Handpicked Related Content. As a thought leader, your opinion becomes sought after by journalists and others in your industry.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing.

Communications 52

Communications Marketing Analytics Resources 52

Burrelles Fresh Ideas

OCTOBER 24, 2023

Savvy businesspeople understand that the only thing you can predict about the market is its unpredictability. Markets evolve. But one fact remains steadfast: no matter what your industry may be or what kinds of market conditions you’re operating under, the indisputable preeminence of the customer.

Strategy 96

Strategy Ethics Social Media Data 96

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.” Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media.

Media 97

Media Nonprofit Pitching Analytics 97

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. It’s worthwhile to print off some copies of your high performing pieces and have them available.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Sword and the Script

APRIL 12, 2022

So, I sold my agency and went all in with Propel to invent the public relations management (PRM) category – which has significantly gained steam in the industry since we launched the first PRM in 2018.”. The webinar is based on “150+ successful media pitch subject lines that landed placements in top outlets across industries.

Software 89

Software Pitching Measurement Enterprise 89

Cision

OCTOBER 10, 2017

In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry. . Let’s examine three ways of distributing content and how to get them up to date. You can no longer simply email journalists and hope to get coverage online or in print-based media.

Strategy 251

Strategy Case Study Instagram Print 251

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. For PR professionals, integrating marketing and PR requires some additional skills that marketing professionals use every day. Research & Analysis.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Prohibition

NOVEMBER 16, 2022

Combining SEO and content marketing will increase your online presence, as the reach is much greater from higher rankings. This online coverage will position your brand as the ‘go-to’ operator in your field, thought leader, industry specialist, or generally drive awareness around a unique selling point.

Digital PR 62

Digital PR Brand Branding SEO 62

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Curate your content into segments for specific audiences.

Financial 79

Financial Banking Content Marketing Writing 79

Critical Mention

AUGUST 5, 2018

With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Follow her for a fantastic collection of industry articles from around the web. If you want breaking industry news instantaneously, he’s the one to follow. Sarah Evans. prsarahevans.

Twitter 77

Twitter Radio Social Media Print 77

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

Contently - Strategy

JULY 22, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. COVID-19 sent shockwaves through every industry. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. But in travel?

Travel 96

Travel Hotels Storytelling Content Marketing 96

Cision

JUNE 14, 2016

When I shared this resource in the comments of a post, another reader shared that the information that Wordfence shared wasn’t discovered by the Wordfence folks but by a programmer on an industry-specific forum. I continue to learn a lot of industry and platform-specific knowledge from these tools. Google Alerts.

Google 120

Google Newspapers Trends Print 120

Sword and the Script

JUNE 18, 2019

It’s a valid point, but it also depends on the industry and culture of the organization. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 30) “Marketing and branding strategy.”.

Employee 148

Employee Print Writing Survey 148

Sword and the Script

JANUARY 20, 2018

Other readers liked these related posts: Does Blockchain Really Have Marketing Potential? Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way. A page within the printed report document triggered the experience for investors.”. 3) AR for publishers (and content marketing). Further, Ms.

Case Study 98

Case Study B2B Study Marketing 98

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. More video content is uploaded in 30 days than the major U.S. 2017 PR Takeaways. television networks have created in 30 years. Data continues to drive coverage.

YouTube 136

YouTube Training Video Survey 136

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? This is also true of some important industry and academic journals. Licensed Content. Share Tweet Share.

How To 90

How To Journalism Radio Newspapers 90

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.

B2B 64

B2B Report Marketing Survey 64

Barokas

AUGUST 1, 2019

Earlier this year, Axios featured a story titled, “ The job of the future is editor in chief ,” which reported that the number of people in content/editor roles and non-media companies has grown by 32 percent in the past decade. Ninety-six percent of respondents also reported they want content with more input from industry thought leaders.

B2B 60

B2B Survey Case Study Enterprise 60

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Cision

NOVEMBER 14, 2017

Identifying the most important topics being discussed in your industry, as well as who influences those discussions, can also play into developing your strategy. If you are leveraging different channels for your various marketing campaigns, it’s important to rope in each one as part of the earned media analysis.

Measurement 166

Measurement Strategy Media Analytics 166

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. And then…no one sees it. It is no longer enough to hope they find it.

Advertising 120

Advertising Advertising Facebook B2C 120

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Burrelles monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social — along with the ability to integrate Google Analytics for comprehensive reporting and evaluation. With some planning, you can make these outreach formats a key part of communications strategies moving forward.

Community 91

Community How To Marketing Data 91

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Banking 111

Banking Content Marketing Examples Industry 111

Critical Mention

FEBRUARY 5, 2019

To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Industry and competitor analysis are also benefits of following trends. Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology.

Trends 61

Trends Viral Analysis Crisis 61

Burrelles Fresh Ideas

AUGUST 15, 2023

Burrelles monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social — along with the ability to integrate Google Analytics for comprehensive reporting and evaluation. Guest Contributor: Nisha Joseph is Content Manager at Profit.co.

Strategy 71

Strategy Measurement Google Case Study 71

Critical Mention

SEPTEMBER 13, 2018

As PR pros know, their industry is changing. Influencer marketing. The concept of influencer marketing has been around since the late 1800s when cigarette companies used well-known stars in their print ads to try and influence the general public to use their product. Selling PR’s value. Artificial intelligence.

Technology 73

Technology Print YouTube Financial 73