Content Marketing Industry Newspapers Print 
Sword and the Script
SEPTEMBER 8, 2020
More: Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports 9. More: Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports 10. Content marketing and media relations need each other. Because so many journalists are on the platform.
Cision
JUNE 14, 2016
When I shared this resource in the comments of a post, another reader shared that the information that Wordfence shared wasn’t discovered by the Wordfence folks but by a programmer on an industry-specific forum. I continue to learn a lot of industry and platform-specific knowledge from these tools. Google Alerts.
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B2B PR Sense
JANUARY 5, 2018
The PR method of third party endorsement often carries more credibility than a company who endorses itself with paid ads In fact, according to a recent Nielsen study about what sources people trust most, the first three were recommendations from people they know, online recommendations, and editorial content, such as newspapers.
Sword and the Script
JUNE 18, 2019
It’s a valid point, but it also depends on the industry and culture of the organization. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 30) “Marketing and branding strategy.”.
Critical Mention
DECEMBER 3, 2019
Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? This is also true of some important industry and academic journals. Licensed Content. Share Tweet Share.
Beyond PR
MARCH 6, 2018
Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Content Marketing is no Longer a Shiny New Object. But What Makes Content Marketers Successful?
Sword and the Script
OCTOBER 22, 2019
Here’s the budget data gleaned from the report: Marketing budgets have grown 6.3% in the last 12 months; Senior marketers expect marketing budgets to grow 8.7% While the Gartner survey above provides marketing budgets as a percentage of revenue – this study provides a benchmark as a percentage of the overall budget.
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