Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Another 50% brought on an agency partner based off an industry specialty or experience reaching a particular audience. Let’s hit it. Let’s Talk Money.

Survey 74

Survey Industry Communications Corporate 74

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage? How to secure media coverage through outreach. Industry trends. Media relationships.

Print 112

Print Trends Agency Brand 112

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020. Social media statistics from 2020. PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: B2B Sales Cycles ).

Survey 174

Survey Marketing B2B Study 174

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. Internal team alignment: An email has been sent to your sales team members detailing the content marketing campaign and offering tips on how they can integrate the new content asset into their sales activities.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Sword and the Script

APRIL 12, 2022

So, I sold my agency and went all in with Propel to invent the public relations management (PRM) category – which has significantly gained steam in the industry since we launched the first PRM in 2018.”. The webinar is based on “150+ successful media pitch subject lines that landed placements in top outlets across industries.

Software 88

Software Pitching Measurement Enterprise 88

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. 5) Share your content in the real world too. “Put keyword + Friday link roundup”.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Critical Mention

JUNE 10, 2020

In recent years, the way PR and communications pros communicate with the media has undergone rapid evolution. That change has been sped up even more by the COVID-19 pandemic, leaving a landscape that may look unfamiliar to many longtime industry veterans. . Social Media is an invaluable Resource for Pitching.

Media 104

Media Pitching Trends Resources 104

Burrelles Fresh Ideas

JUNE 13, 2023

Each platform holds its unique set of audiences, and ensuring maximum engagement would require crafting tailored content strategies for each. All in all, maximizing the potential of social media platforms is a surefire way to achieve great PR results that are financially feasible while not compromising on brand-building objectives.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Burrelles Fresh Ideas

OCTOBER 24, 2023

Savvy businesspeople understand that the only thing you can predict about the market is its unpredictability. Markets evolve. But one fact remains steadfast: no matter what your industry may be or what kinds of market conditions you’re operating under, the indisputable preeminence of the customer.

Strategy 95

Strategy Ethics Social Media Data 95

Sword and the Script

JUNE 18, 2019

It’s a valid point, but it also depends on the industry and culture of the organization. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 30) “Marketing and branding strategy.”.

Employee 147

Employee Print Writing Survey 147

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. More video content is uploaded in 30 days than the major U.S. 2017 PR Takeaways. television networks have created in 30 years. Data continues to drive coverage.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

JANUARY 20, 2018

Other readers liked these related posts: Does Blockchain Really Have Marketing Potential? Earned Media Poised for New Prominence in 2018 [UML]. Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way. 2) Public relations and complex value propositions. Further, Ms.

Case Study 97

Case Study B2B Study Marketing 97

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. Video is now an integral part of marketing for all businesses. PR people outnumber reporters six to one.

Strategy 78

Strategy Media Storytelling Pinterest 78

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? This is also true of some important industry and academic journals. Licensed Content. Share Tweet Share.

How To 90

How To Journalism Radio Newspapers 90

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. Fitting is the operative word.

Media 95

Media B2B Groups Conference 95

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. That may be changing.

Technology 66

Technology Advertising Advertising Community 66

Sword and the Script

SEPTEMBER 6, 2016

Not trying to be cryptic here – I think anyone in the industry would agree that the core strategies of PR haven’t really changed. However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. Want to be part of the Off Script series?

Measurement 60

Measurement Course Advertising Advertising 60

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Burrelles monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social — along with the ability to integrate Google Analytics for comprehensive reporting and evaluation. Contact us to discuss your specific needs.

Community 90

Community How To Marketing Data 90

Cision

NOVEMBER 14, 2017

Identifying the most important topics being discussed in your industry, as well as who influences those discussions, can also play into developing your strategy. If you are leveraging different channels for your various marketing campaigns, it’s important to rope in each one as part of the earned media analysis.

Measurement 166

Measurement Strategy Media Analytics 166

Burrelles Fresh Ideas

AUGUST 15, 2023

Burrelles monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social — along with the ability to integrate Google Analytics for comprehensive reporting and evaluation. Guest Contributor: Nisha Joseph is Content Manager at Profit.co.

Strategy 70

Strategy Measurement Google Case Study 70

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 It’s sponsored content, which is a form of advertising, which is unquestionably paid media. Million and Eyes the U.S. In fact, it’s not an editorial placement at all.

Software 118

Software Case Study Advertising Advertising 118

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. Public relations has always been a media neutral discipline.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. SocialZoomFactor is a podcast created for business and marketing leaders. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

Frederik Vincx

DECEMBER 11, 2015

Much of the advice in this guide is inspired by tried and trusted methods from industrial production processes at Toyota. Predominantly left-brained industries, like software development and internet startups, further popularized the methods of Toyota. The right-brained communication industry is also slowly catching up.

How To 60

How To Software System Employee 60