Cision

OCTOBER 10, 2017

In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry. . Let’s examine three ways of distributing content and how to get them up to date. You can no longer simply email journalists and hope to get coverage online or in print-based media.

Strategy 251

Strategy Case Study Instagram Print 251

Prohibition

NOVEMBER 16, 2022

Digital PR is similar to traditional PR, but instead, campaigns are online and supported with online content including information about the campaign, that is also outreached to journalists and online publications. Combining SEO and content marketing will increase your online presence, as the reach is much greater from higher rankings.

Digital PR 62

Digital PR Brand Branding SEO 62

B2B PR Sense

JANUARY 5, 2018

Or a correction be issued if it is in print. Content marketing. Handpicked Related Content. PR instead uses creativity and analytics to tell a story that resonates with your audience. Click Here to Get the Number One Process to Go from Anonymity to Industry Icon. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. It’s worthwhile to print off some copies of your high performing pieces and have them available.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Contently - Strategy

JULY 22, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. COVID-19 sent shockwaves through every industry. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. But in travel?

Travel 58

Travel Hotels Storytelling Content Marketing 58

Barokas

AUGUST 1, 2019

Earlier this year, Axios featured a story titled, “ The job of the future is editor in chief ,” which reported that the number of people in content/editor roles and non-media companies has grown by 32 percent in the past decade. Ninety-six percent of respondents also reported they want content with more input from industry thought leaders.

B2B 60

B2B Survey Case Study Enterprise 60

Sword and the Script

JUNE 18, 2019

It’s a valid point, but it also depends on the industry and culture of the organization. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 30) “Marketing and branding strategy.”.

Employee 148

Employee Print Writing Survey 148

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

Critical Mention

SEPTEMBER 13, 2018

As PR pros know, their industry is changing. Influencer marketing. The concept of influencer marketing has been around since the late 1800s when cigarette companies used well-known stars in their print ads to try and influence the general public to use their product. Selling PR’s value. Artificial intelligence.

Technology 73

Technology Print YouTube Financial 73

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Digital and interactive media have largely displaced print. Video is now an integral part of marketing for all businesses. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been.

Strategy 78

Strategy Media Storytelling Pinterest 78

Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. Does PR still have a place in marketing? Often PR gets called into question for its effectiveness.

Media Relations 54

Media Relations Media Social Media Content Marketing 54

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. Performance has to come first, with the chance of winning industry awards far behind. People are still people. Far harder.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. Does PR still have a place in marketing? Often PR gets called into question for its effectiveness.

Media Relations 48

Media Relations Media Social Media Content Marketing 48

Ishmael's Corner

OCTOBER 22, 2014

As discussed before, the SEO consulting industry sprung out of Google’s license to print money which goes by the acronym PPC (pay per click). Which brings me back to the Search Engine Watch piece and some vignettes worth highlighting: - Creating content is freakin’ hard. There’s some irony in there somewhere.

SEO 140

SEO Web Engineering Google 140

Sword and the Script

MAY 21, 2019

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. The platforms where people hang out are more fragmented and the creative competition is steep.

B2B 81

B2B Social Media Company Marketing 81

Sword and the Script

OCTOBER 22, 2019

16% on marketing analytics. Here’s the budget data gleaned from the report: Marketing budgets have grown 6.3% in the last 12 months; Senior marketers expect marketing budgets to grow 8.7% I suggest thinking about distributing existing content elsewhere. 6% of budget goes to training and development (T&D).

Marketing 65

Marketing Survey Study B2B 65

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Banking 93

Banking Content Marketing Examples Industry 93

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills.

Training 45

Training LinkedIn Marketing Pinterest 45

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. I came away from the second day excited and brimming with confidence and ideas.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

MaccaPR

DECEMBER 10, 2014

We realized the importance of landing page design and testing for marketers who wanted to drive lead generation, and that’s become a market differentiator for us. Here’s an example of what we do, for the industrial side of Red Wing Shoes : it relies on ThinkSEM to help generate B2B leads for its outside sales force across the country.

SEO 98

SEO Interviews Blogging Engineering 98

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Interactive Tools Give Brands a Creative Edge—and Empower Buyers.

B2B 57

B2B Content Marketing Trends Marketing 57

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? The retail industry could soon be fully automated with all of the searching, purchasing, deals and delivery conducted by AI-programmed personal assistants. So, what are the crazy trends predicted to become lifestyle norms by 2027? Yes please. Your bum will never look big if your bot is your stylist.

Trends 59

Trends How To Retail Google 59

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. Brands spend large sums of money on content marketing.

Financial 83

Financial Industry Report Insurance 83

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. The same holds true for healthcare content.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. For content generation and syndication. Co-Founder of Status Creative, a leader in social media engagement. XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. With over 1 million contacts, it’s the largest in the industry and provides access to an extensive network of media contacts and outlets.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. With over 1 million contacts, it’s the largest in the industry and provides access to an extensive network of media contacts and outlets.

Digital PR 62

Digital PR Tools Google Pitching 62

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. But how do marketers connect the dots between social media and engaged consumers by providing real value? social + content marketing).

Marketing 48

Marketing Social Media Video Mobile 48

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. Be sure to include this as a stage in the process (and be sure to include your creative team on the editorial calendar list). Don’t Forget Visuals. Running low on topic ideas?

How To 52

How To Pinterest Resources Writing 52

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. I think most of the discussion on content marketing comes down to a couple things.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Sword and the Script

OCTOBER 22, 2016

From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. Lines blurred to the extent that marketing looks more like PR. More importantly, the dynamic web is fluid: What was true in digital marketing yesterday, is not necessarily true today.

Web 60

Web Google Mobile B2B 60