Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” ” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. Most importantly, COVID-19 led to a wave of financial uncertainty. Chen’s right.

Financial 109

Financial Banking How To Marketing 109

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel. For us at The Content Strategist , that’s content marketing and content strategy best practices. That’s okay.

How To 142

How To Content Marketing Banking Advertising 142

PR 20/20

APRIL 28, 2016

Snackable content like listicles, quizzes and clickbait are popular in many industries. Complex B2C and B2B sales require content that educates and informs buyers on intricate software, technology, engineering or financial products, processes and concepts. That’s where hacking technical content marketing comes in.

Content Marketing 40

Content Marketing Marketing Financial Engineering 40

Burrelles Fresh Ideas

DECEMBER 5, 2023

Technological Issues One of the foremost barriers to effective internal communications is the technological gap within organizations. Inadequate technology can impede internal comms through several avenues. Providing comprehensive user training and support ensures maximum adoption and proficiency with the chosen technology.

Internal 95

Internal International Communications Employee 95

Sword and the Script

JULY 25, 2023

About half were senior financial leaders, such as CFOs, and the other half were senior marketing leaders including CMOs. Improve “knowledge and use of marketing technologies.” Have “stronger accountability for marketing results and ROI.” Provide “more accurate tracking and reporting of brand program metrics.”

B2B 95

B2B Brand Branding Marketing 95

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

Stephen Waddington

OCTOBER 18, 2018

Often organisations make announcements simply based on when they are ready to be made such as appointments, financial results and product announcements. News calendar applications There’s a choice of technologies that can be used to create a news calendar, from a simple document to a shared Cloud based tool.

Tools 203

Tools Web Banking Wikipedia 203

Deirdre Breakenridge

MAY 8, 2017

As a former head of CorpComm functions at Fortune 100 financial institutions, these priorities resonate for a number of reasons. The survey responses underscore its importance and benefits to driving awareness among target audiences, engagement, SEO and content marketing. First, let’s discuss creativity. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

Critical Mention

JUNE 26, 2019

Copyblogger is one of the best content marketing platforms anywhere online. Some of its main features teach you how to create, post and optimize your content. Most importantly, it gives you tips on how to keep your audience engaged by making the content easily digestible and user-friendly. . Content Marketing Institute.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Cision

OCTOBER 6, 2015

Each day, the Internet becomes increasingly crowded with content. Consequently, content marketers are finding it harder to get their content to stand out and receive recognition for their efforts. With such an informative webinar, many attendees posed questions on the process of content creation.

Content Marketing 120

Content Marketing How To Insurance Insurance 120

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. T he industries that generate the highest demand : Technology, financial services and higher education. Here are five benefits of doing so: Benefits of Marketing with LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Cision

JANUARY 2, 2018

This type of approach is reminiscent of marketing days gone by, but it isn’t representative of what works best in 2018. The authentic content consumers are actually interested in is barely seeing the light of day, meaning she and her company are losing out on the free research and development that comes from customer feedback.

Facebook 0

Facebook Marketing Journalism Creativity 0

Contently - Strategy

APRIL 3, 2019

Marketing vs. Sales: Getting Buy-In for Your Content Marketing Program. That’s what’s at risk when marketing and sales teams fail to work together. In this keynote, see how you can make sense of the numbers to escape content chaos and master the content lifecycle. How ContentlyOne Is Solving Content Chaos.

Enterprise 71

Enterprise Content Marketing B2C Data 71

Flatiron Communications

JANUARY 30, 2023

Title: “The High Cost of Going Green: The Financial Burden of Electric Vehicles” Synopsis: Electric vehicles (EVs) have been touted as the solution to reducing carbon emissions and fighting climate change. One solution is for the government to provide more financial incentives for people to buy EVs, such as tax credits or rebates.

Financial 36

Financial Government Community Energy 36

Bianchi Biz Blog

APRIL 26, 2021

In the GEM, Daimler comes out on top among the car manufacturers, ranking 13th out of 83 in integrated non-financial reports (I?NFR) NFR) and 29th out of 100 in separate non-financial reports (S?NFR). He has coordinated a cross-media content marketing campaign for an international technology group.

Automotive 95

Automotive Study Report Transportation 95

The Hoyt Organization

JANUARY 8, 2024

Gen Z is also known as digital natives, because they have grown up with the newest technology at their fingertips. In addition, they tend to avoid risks and are more financially pragmatic compared to millennials. They value diversity, sustainability, authenticity, and inclusivity.

Consumer 88

Consumer Social Media Education Advertising 88

Sword and the Script

APRIL 16, 2019

Yet when PR pros were asked an optional question about which communications technology vendors they viewed as most familiar and favorable, the press release vendors came out at top of the list of top 10. Clearly, there is a need for PR professionals to have access to better coverage of technology companies in the communications space.

Survey 71

Survey Technology Corporate Financial 71

Shift Communications

MAY 4, 2017

For marketers in non-North American markets, Facebook is the Internet itself for a significant number of users, and choosing an ad strategy in those markets means choosing a Facebook ad strategy. Are you creating video for your marketing and communications campaigns? Vice President, Marketing Technology.

Facebook 107

Facebook Video Mobile Advertising 107

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JULY 31, 2018

2) To buy a technology that’s hard to replicate or take too long. In the last 10 years or so, content marketing has emerged as a way for businesses to build an audience of their own. When done properly , it becomes its own channel and powerful addition to the marketing mix. Content Marketing M&A.

Publicity 60

Publicity Software Government Content Marketing 60

Flack's Revenge

AUGUST 23, 2016

The story said that GE, an old line diversified industrial and financial services company (until recently), now wants to be known for advanced research and technology. Are you disrupting an existing space or is the technology a totally new “species?” Doubtless, a lot of this gets to opportunism and money. Absolutely.

Brand 120

Brand Branding Big Data Technology 120

The Resolution Blog

JANUARY 8, 2018

Why links in coverage can provide PR value Does your PR coverage include links to owned content? Yes, they can help you add a financial value to your reporting. Can questions improve your content? What if what we know in marketing is holding us back? If content is part of your next plan click the link and take note!

Tools 136

Tools Publicity SEO Measurement 136

Critical Mention

SEPTEMBER 13, 2018

With continuous advancements in technology, increasing emphasis on analytics and increasing competition, PR pros need to hone their skills to keep themselves up-to-date. PR should work more with marketing to decide how their company’s resources are allocated. Selling PR’s value. Artificial intelligence. SCHEDULE A DEMO.

Technology 73

Technology Print YouTube Financial 73

Sword and the Script

APRIL 24, 2018

There are many examples of how this works, but one I stumbled upon recently by a financial advisory firm looks to me to be a good illustration. This compounding effect is analogous to some aspects of content marketing , especially in audience growth. Content marketing also compounds over time.

Content Marketing 61

Content Marketing Financial Marketing Banking 61

Stuart Bruce

MAY 29, 2015

Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused on financial data with everything else relegated to mere cosmetic additions. Dell therefore doesn’t have to publish annual or quarterly financial reports.

Report 60

Report Financial Corporate Reputation 60

Sword and the Script

APRIL 29, 2017

To that end, it’s really hard to sell more if you stop talking to your market. Instead of taking a hatchet to the budget, I’d suggest P&G re-allocate some of that ridiculous spend in display and programmatic ads into content marketing and PR. And that’s the theme for this week’s Unscripted Marketing links [UML].

Marketing 68

Marketing Measurement Content Marketing Survey 68

Sword and the Script

APRIL 2, 2019

The housing crisis of 2008 spurred largely by risky loans and securitized mortgages, that both diversified the financial risk and cause us to collectively lose sight of where it was precisely, set off the most severe recession we’ve seen in a long time. The Role of Technology on the Legal Market. Then the economy changed.

Agency 93

Agency Trends Marketing Survey 93

Communications Conversations

MARCH 2, 2015

Events… Join me next Tuesday as MN PRSA and Macccabee PR host “Content Marketing for Communicators.” Seeking… Thomson Reuters is seeking a director-technology communications at its Eagan campus: https://toc.taleo.net/careersection/2/jobdetail.ftl? ” Register here: [link]. Got what it takes?

Financial 60

Financial Community Education Content Marketing 60

PR 20/20

MARCH 26, 2020

Shoehorn a few vague, coronavirus-related sentences into the intro of your promotional email: “Content marketing is a great way to tell your story, and in times of uncertainty, content marketing is more important than ever. Join us for this 30-minute webinar where we'll share five content marketing tips…!”.

Crisis 92

Crisis Marketing Healthcare Resources 92

PR 20/20

AUGUST 27, 2019

These factors include, among many others as seen in Marketing Score: Brand awareness. Financial stability. Marketing team. Consumers will appreciate quality content if it’s in the right place, at the right time. Content marketing. Email marketing. Social media marketing. Market research.

Marketing 46

Marketing Technology Resources Tools 46

Sword and the Script

MAY 11, 2019

The study suggests announcements about financial transactions like funding or acquisitions didn’t convert. The study found online newsrooms accounted for 6% of page views and visitors spent 8% more time with the content there. c) Financial transaction releases do not underperform. Online newsrooms are highly visited.

Study 139

Study Media Relations Media Measurement 139

Critical Mention

JULY 20, 2018

Long before content marketing became an important tool for PR pros, Bill Gates famously declared, “Content is king.” The rise of social media and internet marketing has proven him right. Today, most businesses recognize content marketing as an effective tool in building their brand and increasing company profits.

Writing 63

Writing Content Marketing Tools Customer Service 63

Critical Mention

FEBRUARY 5, 2019

Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO.

Trends 61

Trends Viral Analysis Crisis 61

Critical Mention

JUNE 24, 2018

Laura Varley, brand journalist at Vertical Leap and author of “Fact-Checking Guide for Content Marketers,” told Visme “Fake news has been a big problem for some time now, and there’re many people out there that’ll just read a post off Facebook without finding an original or secondary source.” SCHEDULE A DEMO.

Crisis 94

Crisis Guidelines Social Media Reputation 94

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition!

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

MAY 10, 2019

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing.

Marketing 75

Marketing eBook Case Study Measurement 75