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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. Often organisations make announcements simply based on when they are ready to be made such as appointments, financial results and product announcements. News has a finite shelf life.

Tools 203
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The Future of a PR Pro

Critical Mention

With continuous advancements in technology, increasing emphasis on analytics and increasing competition, PR pros need to hone their skills to keep themselves up-to-date. Influencer marketing. PR should work more with marketing to decide how their company’s resources are allocated. Selling PR’s value. SCHEDULE A DEMO.

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Why it’s Important to Monitor Trending Topics

Critical Mention

Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. All-in-one platforms like Critical Mention allow you to get instant updates for the trending topics that matter to your industry on TV, radio, online news, print, licensed content and social media.

Trends 61
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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry. If you want breaking industry news instantaneously, he’s the one to follow. SCHEDULE A DEMO.

Twitter 77
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Compounding Returns: 5 Financial Analogies that Explain Good Content Marketing

Sword and the Script

There are many examples of how this works, but one I stumbled upon recently by a financial advisory firm looks to me to be a good illustration. This compounding effect is analogous to some aspects of content marketing , especially in audience growth. Content marketing also compounds over time.

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Copyright Compliance for PR Professionals: The Basics

Critical Mention

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” In recent years, content has become more readily available thanks to the Internet.

Film 60
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Copyright Compliance for PR Professionals: The Basics

Critical Mention

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” In recent years, content has become more readily available thanks to the Internet.

Film 60