Critical Mention

APRIL 5, 2019

Without great content, you lessen your chance of generating leads and conversions. Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? Research the types of content marketing that sell.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Waxing UnLyrical

MAY 10, 2017

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. The next question went right to the heart of the specialized worlds of investor relations (IR) and financial comms.

Financial 88

Financial Measurement Communications Agriculture 88

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. If the content is good enough over time, people will come back for more.

Financial 46

Financial Banking Content Marketing Writing 46

Agility PR Solutions

MAY 20, 2019

There’s no shortage of content being generated by financial tech companies. The post Content marketing has saturated fintech—here’s why success demands authenticity appeared first on Agility PR Solutions.

Content Marketing 60

Content Marketing Marketing Financial Leadership 60

Agility PR Solutions

JULY 1, 2018

New research from financial services PR and integrated marketing firm BackBay Communications reveals that more than six out of every 10 (63 percent) of the top 100 global private equity firms are producing content regularly, though at varying degrees of sophistication and frequency.

Content Marketing 66

Content Marketing Study Marketing Financial 66

Sword and the Script

FEBRUARY 6, 2018

In reviewing the study, I think it has implications for business in public relations and content marketing. 50% trust financial industry analysts. You can and should run content marketing like a publisher. You can be an ethical and persuasive PR pro or marketer without selling your soul.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” ” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. Most importantly, COVID-19 led to a wave of financial uncertainty. Chen’s right.

Financial 109

Financial Banking How To Marketing 109

wiredPRworks

APRIL 9, 2018

Wondering how social selling training for insurance agents and financial advisors really works - and how it can work for you to attract leads, convert sales and build referrals? How to design a content strategy that’s as easy as 1-2-3-4-5. Presented for insurance and financial advisors by Barbara Rozgonyi. Register today! .

Insurance 45

Insurance Insurance Financial Training 45

Onclusive

DECEMBER 16, 2020

Fusion of PR and content marketing Content marketing is a proven way to break through the noise, as long as the content is highly visible. That’s why content marketing needs PR. Ready to gain a leg up on your competition? Request a demo of Onclusive’s industry-leading PR analytics platform today!

Industry 221

Industry Content Marketing Corporate Analytics 221

Contently - Strategy

AUGUST 25, 2020

When I talk to healthcare marketers, I often hear the same adage— that healthcare marketing is 20 years behind the times. When it comes to content, that’s kind of true. While industries like travel, financial services , and tech have embraced content marketing for over a decade, healthcare lags behind.

Healthcare 110

Healthcare Infographics Marketing Content Marketing 110

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. About MDRT via MDRT.org.

Insurance 40

Insurance Insurance Financial LinkedIn 40

PR 20/20

APRIL 28, 2016

Complex B2C and B2B sales require content that educates and informs buyers on intricate software, technology, engineering or financial products, processes and concepts. For this very reason, we’ve discussed how curiosity about different subjects is one major competitive advantage marketers must cultivate.

Content Marketing 40

Content Marketing Marketing Financial Engineering 40

Deirdre Breakenridge

MAY 8, 2017

As a former head of CorpComm functions at Fortune 100 financial institutions, these priorities resonate for a number of reasons. The survey responses underscore its importance and benefits to driving awareness among target audiences, engagement, SEO and content marketing. First, let’s discuss creativity. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

Contently - Strategy

AUGUST 25, 2021

When I talk to healthcare marketers, I often hear the same adage— that healthcare marketing is 20 years behind the times. When it comes to content, that’s kind of true. While industries like travel, financial services , and tech have embraced content marketing for over a decade, healthcare lags behind.

Healthcare 65

Healthcare Infographics Marketing Content Marketing 65

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. T he industries that generate the highest demand : Technology, financial services and higher education. Here are five benefits of doing so: Benefits of Marketing with LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Cision

JANUARY 5, 2017

Recent research from The Content Marketing Institute and MarketingProfs found the top two factors in increased content marketing effectiveness are doing a better job with content creation (85%) and developing or adjusting their content marketing strategy (72%).

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Contently - Strategy

AUGUST 18, 2021

It makes content accessible and helps audiences understand what you’re trying to convey. But marketers may be conflating conversational and agreeable, which is leading to blander stories that lack in-depth advice. This is especially crucial in financial services where people make life-changing decisions with their money.

Study 128

Study Brand Branding B2B 128

Critical Mention

JUNE 26, 2019

Copyblogger is one of the best content marketing platforms anywhere online. Some of its main features teach you how to create, post and optimize your content. Most importantly, it gives you tips on how to keep your audience engaged by making the content easily digestible and user-friendly. . Content Marketing Institute.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Cision

OCTOBER 6, 2015

Each day, the Internet becomes increasingly crowded with content. Consequently, content marketers are finding it harder to get their content to stand out and receive recognition for their efforts. With such an informative webinar, many attendees posed questions on the process of content creation.

Content Marketing 120

Content Marketing How To Insurance Insurance 120

Sword and the Script

DECEMBER 21, 2021

There are financial costs that often cannot be sustained. The content they produce must be neutral, helpful and authoritative in nature – like that which PR has mastered for contributed articles for ages. An abbreviated version of this prediction was published by the Content Marketing Institute (see below). * * *.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel. For us at The Content Strategist , that’s content marketing and content strategy best practices. That’s okay.

How To 142

How To Content Marketing Banking Advertising 142

Sword and the Script

JULY 25, 2023

About half were senior financial leaders, such as CFOs, and the other half were senior marketing leaders including CMOs. In the process, marketing will earn the trust and confidence they need to invest in necessary activities that don’t show in a spreadsheet.

B2B 95

B2B Brand Branding Marketing 95

Contently - Strategy

JULY 27, 2021

Mint was building a budgeting app that could track spending and help with financial planning. But their secret sauce was content. Right now, the content topic with the most potential in financial services may be cryptocurrency. You should always aim to provide sound advice. Only about 17 percent of U.S.

Brand 77

Brand Branding Banking B2C 77

PR 20/20

MAY 19, 2020

The following is an excerpt from Joe’s new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis. It includes 13 strategies marketers need to employ now. In 2008, the financial climate started to take a turn for the worse in the United States and around the globe.

Writing 72

Writing Brand Branding Construction 72

Contently - Strategy

APRIL 3, 2019

Marketing vs. Sales: Getting Buy-In for Your Content Marketing Program. That’s what’s at risk when marketing and sales teams fail to work together. In this keynote, see how you can make sense of the numbers to escape content chaos and master the content lifecycle. How ContentlyOne Is Solving Content Chaos.

Enterprise 71

Enterprise Content Marketing B2C Data 71

Flatiron Communications

JANUARY 30, 2023

Title: “The High Cost of Going Green: The Financial Burden of Electric Vehicles” Synopsis: Electric vehicles (EVs) have been touted as the solution to reducing carbon emissions and fighting climate change. One solution is for the government to provide more financial incentives for people to buy EVs, such as tax credits or rebates.

Financial 36

Financial Government Community Energy 36

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

PR 20/20

OCTOBER 14, 2022

Businesses with an established ERP are well aware of the system's benefits, including effective management of financials, fulfillment, inventory, and sales. Integrating comprehensive business data into your marketing strategy can also give your company a competitive edge at every stage of your sales funnel.

Marketing 52

Marketing How To System Case Study 52

PR 20/20

MAY 9, 2023

Integration with payment gateways enables secure online payments, making it easier for members to renew their memberships and for associations to manage the financial aspects of their organization. Inbound content marketing is effective for associations because it enables them to establish thought leadership and showcase their expertise.

Strategy 81

Strategy Marketing Tools Report 81

Stephen Waddington

OCTOBER 18, 2018

Often organisations make announcements simply based on when they are ready to be made such as appointments, financial results and product announcements. News planning for an organisation is the editorial job of figuring out when to land a story. It’s an approach rooted in PRs and listening to the local environment.

Tools 203

Tools Web Banking Wikipedia 203

Solo PR Pro

DECEMBER 17, 2021

Lynn Harris Medcalf, MA, APR with her client Adrenaline was recognized by PRSA Georgia for exceptional work in the program category with a Phoenix Award for their Content Marketing entry “Believe in Banking: Supporting an Essential Sector.” Congratulations to all!

Banking 96

Banking Film Transportation Financial 96

Deirdre Breakenridge

APRIL 17, 2017

The site has 5,000 agencies and consultant profiles in areas including crisis communications, public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography, and video. Listing & Search are Free. See more articles on our Insights Blog.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Bianchi Biz Blog

APRIL 26, 2021

In the GEM, Daimler comes out on top among the car manufacturers, ranking 13th out of 83 in integrated non-financial reports (I?NFR) NFR) and 29th out of 100 in separate non-financial reports (S?NFR). He has coordinated a cross-media content marketing campaign for an international technology group.

Automotive 95

Automotive Study Report Transportation 95

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Sword and the Script

APRIL 24, 2018

There are many examples of how this works, but one I stumbled upon recently by a financial advisory firm looks to me to be a good illustration. This compounding effect is analogous to some aspects of content marketing , especially in audience growth. Content marketing also compounds over time.

Content Marketing 61

Content Marketing Financial Marketing Banking 61

The Proactive Report

OCTOBER 22, 2017

You can also segment your visitors into audiences, so you can see how well you are reaching your target market with your content. For example, a financial services firm was eager to reach women over 45 in a specific area who are interested in financial planning and retirement.

Measurement 154

Measurement How To Guidelines Analytics 154

The Resolution Blog

JANUARY 8, 2018

Why links in coverage can provide PR value Does your PR coverage include links to owned content? Yes, they can help you add a financial value to your reporting. Can questions improve your content? A useful review and step by step guide on how to develop content that your audience wants and will read.

Tools 136

Tools Publicity SEO Measurement 136