Polaris

NOVEMBER 18, 2014

Increasingly, marketing-savvy conference goers are showing up at events armed with plans to create awareness and build their brands. The best examples tend to be initiatives that contribute to the event by enriching the conference experience and helping people learn. content marketing. Content Marketing'

Conference 171

Conference eBook Content Marketing Brand 171

Sword and the Script

DECEMBER 21, 2021

The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”. David Berkowitz , Founder, Serial Marketers . Backlash to the blockchain deluge. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

FEBRUARY 21, 2017

Images are an important component of content marketing. Canva is a web-based image creation platform that is intuitive and user-friendly. Pixlr is a freemium desktop and web-based image editor which has the closest UX to of Photoshop of all of the software discussed. so that it will load quickly). Open-source.

How To 240

How To YouTube Software Creativity 240

PR 20/20

MARCH 12, 2019

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

Content Marketing 40

Content Marketing Company System Marketing 40

Communications Conversations

SEPTEMBER 8, 2016

Why would anyone visit the Coke web site for “news and information”–even if that “news and information” was related to Coke? Journey Arabia uses social listening to stay in tune with public opinion on stories impacting the Arab world and connects them to product events and announcements.”

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

Presspage

APRIL 6, 2018

As advertising and other marketing become less effective, content marketing is exploding. During this event, a panel of experts will discuss trends and effectiveness in corporate publishing strategies. Dave Richardson from Impress Labs/KiteRocket, who will provide thoughts on how PR firms are becoming publishers.

Company 92

Company Media Web Advertising 92

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. Put the short link on the back of business cards you will be handing out at the event.”.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel. For us at The Content Strategist , that’s content marketing and content strategy best practices. That’s okay.

How To 142

How To Content Marketing Banking Advertising 142

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages.

Small Business 158

Small Business Publicity Social Media Web 158

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Vladimir Mirnii’s career began as a content writer and he quickly rose through the ranks and is now the founder and CEO of ContentAdore , a content marketing agency based in Ukraine.

Film 131

Film Viral YouTube eBook 131

Stephen Waddington

FEBRUARY 24, 2020

Her new book Powerful B2B Content was published earlier this month by Kogan Page. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. It’s a concept as old as the web itself but is something that very few organisations do well.

B2B 88

B2B Journalism Case Study Storytelling 88

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. So as we plan for 2020, we take stock of the events we’d like to attend. Topically, this event covers a lot of ground. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Write for the medium: In other words, a blog should not be merely a space for announcements or event listings.

Community 120

Community Mobile Blogging Publicity 120

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. 1) Earned media is sales enablement.

Study 139

Study Media Relations Media Measurement 139

Sword and the Script

OCTOBER 25, 2022

More types of content. Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Proactive yet current with events and (e.g.,

Communications 122

Communications Crisis Internal International 122

PR Fuel

MARCH 14, 2021

They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more. It first helps to know what constitutes a press release.

SEO 52

SEO Engineering Web Trade Shows 52

Shift Communications

NOVEMBER 24, 2014

Look for unusual events that are worth noting, spikes in your data that clearly stand out. Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic. What caused those events? Are they part and parcel of your content marketing strategy?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead?

Trends 85

Trends Marketing Mobile Web 85

Cision

JULY 6, 2017

Blogging can (and should) do more than just update readers on the latest news and events of the day. But, you don’t want to put all of your coveted information and expertise on the web for just anyone to find. It also can help you forge more of a two-way relationship with readers. How to Collect Quality Leads for Your Blog.

Blogging 168

Blogging How To Privacy Mobile 168

The Proactive Report

OCTOBER 27, 2017

There are thousands of web design companies out there offering to make or update your site. It’s so easy to say “over to the web design firm.” That way you can work with your web designer and create an effective tool that will get real business results. There are 28.8 of US businesses.

Tools 113

Tools Analytics Google Web 113

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Want to make standout content?

Trends 120

Trends Mobile Web System 120

Shift Communications

DECEMBER 17, 2014

It’s a way for us to check in with our audience each week and provide them an easy one-stop shop for the latest PR and marketing news. We were especially proud to see it awarded as the Best Electronic Publication/E-newsletter by Ragan Communications as part of their Content Marketing Awards last month. Senior Marketing Analyst.

Content Marketing 110

Content Marketing Measurement Analytics Mobile 110

Prohibition

MARCH 16, 2021

More than 500 senior marketers attended the events, and helpfully shared their views and experiences. You can watch some of the sessions on-demand via Prohibition’s event page. Finally, we asked marketers what channels are set to be their key focus throughout 2021. How to supercharge your recovery. Ok we lied.

Trends 62

Trends Social Media Consumer Video 62

Prohibition

MARCH 16, 2021

More than 500 senior marketers attended the events, and helpfully shared their views and experiences. You can watch some of the sessions on-demand via Prohibition’s event page. Finally, we asked marketers what channels are set to be their key focus throughout 2021. How to supercharge your recovery. Ok we lied.

Social Media 62

Social Media Trends Consumer Video 62

Cision

JULY 7, 2015

But it can be hugely beneficial for brands ranging from event planning and travel to brick-and-mortar. Lucy Hitz , content marketing producer at Simply Measured, says, “Creating place boards for your business is similar to building up your visual content on Pinterest. Use the strategy with evergreen content, too.

Pinterest 120

Pinterest Measurement Exercises Travel 120

Buzzstream

JANUARY 22, 2024

Search the Web and Add Manually Lastly, if you prefer to do the prospecting yourself via web search, you can evaluate sites yourself and utilize the BuzzMarker Chrome Extension to add relevant sites to your project, gather contact information, and start sending emails.

Analysis 91

Analysis SEO Guidelines Google 91

Critical Mention

AUGUST 5, 2018

With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Follow her for a fantastic collection of industry articles from around the web. Follow her for the latest updates on #measurePR and other noteworthy industry events. Sarah Evans. prsarahevans.

Twitter 77

Twitter Radio Social Media Print 77

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. Facebook, of course, now knows the web visitor history over a huge swath of the Internet.

Advertising 120

Advertising Advertising Facebook B2C 120

PR in High Definition

FEBRUARY 22, 2017

However, apart from producing the occasional web page or downloadable content, the majority of our clients and prospects have their websites sorted, so the real opportunity for PRs is offsite SEO. Moving into social media has meant that many agencies are producing high levels of content for both organic and paid social channels.

SEO 76

SEO Engineering Google Content Marketing 76

Waxing UnLyrical

MARCH 2, 2015

5 Tips You Should Be Leveraging for Event-Based Content Creation. Why: “Event-based content creation isn’t always the easiest thing to tackle, but it’s worth learning,” states Eliza Steely in this still relevant post for TopRank. Why: “Creative web content is all the rage in the marketing world.

Web 40

Web Small Business Creativity Content Marketing 40

Sword and the Script

MARCH 27, 2018

The headlines that sail around the web are those that are salacious and extreme. For example, pick a trade publication in any vertical market and study the headlines. Some of this is a result of the fact that as advertising revenue has fallen, many trade publications have basically become editorialized marketing for events.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

The Proactive Report

JUNE 29, 2015

Useful and informative: If you’re launching a site for a restaurant, you can include the location, hours of operation, contact information, menu and a blog to share upcoming events. Credible: Show your site’s credibility by using original research, citations, links, reviews and testimonials.

Google 100

Google Training Engineering Web 100

PR 20/20

OCTOBER 11, 2018

Netra helps brands and agencies better understand and reach their ideal consumers by analyzing billions of consumers’ photos—and identifying their activities, interests/passions, key life events, demographics of their tribe, and brand preferences. Opentopic helps discover your audiences, optimize your content and deliver transactions.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

MAY 6, 2017

As a voracious reader, I’m often astonished at how brands allow publishers to thrust a video ad for their product in the middle of news article covering a tragic event. Your Marketing Predecessor was Probably a Hot Mess [UML]. PR, Social Media and the Imperative of Content Marketing [UML]. See these related posts: .

Measurement 66

Measurement Marketing Survey Advertising 66

PR in High Definition

FEBRUARY 22, 2017

However, apart from producing the occasional web page or downloadable content, the majority of our clients and prospects have their websites sorted, so the real opportunity for PRs is offsite SEO. Moving into social media has meant that many agencies are producing high levels of content for both organic and paid social channels.

SEO 66

SEO Engineering Google Content Marketing 66