Cision

NOVEMBER 7, 2016

To understand how to create a proper hierarchy, we need to know what type of default HTML heading our posts have. If you want to get more distribution and effectiveness from the content that you write, you can use these tools to create an organized, interesting, hierarchical post.

How To 308

How To Tools SEO System 308

Cision

JULY 6, 2017

Leads help you better understand how many people are interested in your information, and tell you some specifics that may help you produce better future content for your engaged audience. How to Collect Quality Leads for Your Blog. Literally write it out as clear as day: “FREE STUFF! It seems easy enough.

Blogging 168

Blogging How To Privacy Mobile 168

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 129

Leadership B2B Study Survey 129

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your speed.

Tools 120

Tools How To SEO Writing 120

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Beyond PR

MARCH 18, 2016

The latest press release from the self-proclaimed “Spring Ambassador” offers tips and tricks on how to make the perfect Easter basket. We all have certain memories about spring that stand out to us, and your content should be the same. A consistent voice across your writing, visuals, etc. And why not?

Content Marketing 40

Content Marketing How To Marketing Case Study 40

PR 20/20

JANUARY 17, 2023

From CMS Wire : "Instead of pushing them through a cascading sequence that metaphorically resembles movement through a funnel, Forrester said, businesses must now figure out how to entice them down the road.". Find out what they do and don't like on your site and how they interact with current content offerings.

Strategy 52

Strategy How To Technology B2B 52

Beyond PR

DECEMBER 19, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

How To 75

How To Content Marketing Conference Analytics 75

Cision

OCTOBER 14, 2016

Or maybe email marketing is still strong and steady, while your online ads are stumbling. “The more your teams can measure, the more you can see where to invest,” writes Laurie Smith in Aligning Strategic Communications with Business Goals. “Statistics and data can inform direction and planning.

Marketing 120

Marketing How To Measurement Instagram 120

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. Download Cision’s white paper The Earned Media Domino Effect and learn how to coordinate content that drives conversations across channels.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

APRIL 18, 2017

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked.

Exercises 198

Exercises Google Writing Blogging 198

Cision

APRIL 25, 2015

You can, and should, write a press release and send it to your targeted media group to drum up publicity. Want to stand out with standout content? Get our free “Outside-The-Box Content Marketing for PR” white paper now! Measurement can often be the toughest part of any content marketing campaign.

Film 120

Film Content Marketing Analytics Measurement 120

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Pay attention to these 12 things when writing a press release for your demand gen content.

Writing 40

Writing SEO Web Content Marketing 40

Critical Mention

DECEMBER 10, 2021

The Help Center has articles on how to create searches, how to build reports, how to create different types of alerts and more. Updated design changes have been made for expanded mentions within the Standalone Pages where users can view clips and generate downloads. Senior Marketing Manager, Critical Mention.

Radio 116

Radio Instagram Analytics Mobile 116

Contently - Strategy

SEPTEMBER 10, 2020

We weren’t sitting there thinking like, “Okay, we need to get a million downloads or a million subscribers in the first year.” ” It was like, “Let’s figure out how to have quality people on the podcast to tell great stories. What role has content marketing played for you at LiveIntent?

Brand 118

Brand Branding Marketing Facebook 118

Polaris

MAY 19, 2015

A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information. How does the visitor get the offer? Explain how to download (or register) for the offer.

eBook 100

eBook Newspapers Writing Print 100

Beyond PR

AUGUST 17, 2016

Do you have content marketing material that you can’t wait to share with them? Once you have a clear motivation ( I want people to buy my new product; I have a white paper that I want people to download ; etc.), you’re ready to figure out how to sell that to your audience. Is there something you want customers to buy?

How To 40

How To Real Estate LinkedIn Content Marketing 40

PR 20/20

DECEMBER 14, 2022

We all should think of old blog posts like aged wine—the older it is, the more satisfying and valuable it becomes—and it takes a lot less time than writing a brand-new post. Content edits provide the perfect time to update the CTA section with a more relevant conversion opportunity. How to write an effective content edit.

SEO 52

SEO Google Engineering eBook 52

Cision

NOVEMBER 15, 2016

This means, if you don’t have a strong influencer marketing program set for 2017, you will be way behind. Contributor Marketing. It may be premature to say the news release is dead—particularly for regulated industries—but the idea that you can write it, mass distribute through your email…and expect results is antiquated.

Trends 120

Trends Leadership Small Business Analytics 120

Waxing UnLyrical

APRIL 12, 2018

A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. We are big fans of Katie here at CoverageBook.

Tools 136

Tools Publicity Measurement SEO 136

ZudePR

JANUARY 26, 2016

A searingly honest account of how to succeed in this artistic profession. How to be a graphic designer without losing your soul. In the meantime, thanks to Adrian, here’s a handy guide to: How to be a PR Without Losing Your Soul. #1: Writing in 2010, Adrian nails it. Which brings us back to content marketing.

How To 65

How To Meeting Creativity Agency 65

Beyond PR

NOVEMBER 17, 2016

Content marketing is no longer optional for your brand. As a massively effective strategy, with conversion rates that are six times higher than and driving three times as many leads as traditional marketing, it’s no secret that your brand should be using content marketing. But not all content is created equal.

Content Marketing 40

Content Marketing Writing Tools Leadership 40

ReimaginePR

MAY 30, 2016

I’m a firm believer in the power of video, so with the help of today’s article, I’ll be showing you how to craft the perfect dialogue to keep viewers engaged and connected to your brand. Bonus: For a list of additional resources for writing better dialogue, check out this free download. Click Here. Tip #1: Be Prepared.

Video 120

Video Brand Branding Writing 120

Contently - Strategy

APRIL 28, 2022

Or, the sales team’s quarterly report might influence your content repurposing To-Do list since you know what middle-of-funnel content aligns with their sales metrics. To find out what content blend your audience likes, you’ll need to measure your marketing efforts to determine how you’re doing.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

ZudePR

JUNE 10, 2015

It first appeared two weeks ago in the ground-breaking crowd-sourced My #PRstack ebook which you can download for free here. You’re not relearning how to walk over and over again. When producing content for clients I always have a keyword phrase in mind. Choose your size and download. They are mostly free.

eBook 68

eBook Engineering Tools Case Study 68

Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. Branded content marketing for financial institutions doesn’t always have to mean posting a boring blog.

Financial 52

Financial Content Marketing Examples Banking 52

Sword and the Script

MAY 13, 2017

And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) How to choose influencers. That’s according to Aaron Brooks , in a contributed article for The Drum , titled Think big, go small: why influencer marketing isn’t about reach. Examining Influencer Marketing . Also see: Influence or Popularity?

Strategy 76

Strategy Marketing Measurement B2B 76

The Proactive Report

APRIL 11, 2016

A site that doesn’t get found is like owning a Ferrari when you don’t know how to drive– nice to look at, but useless! They spend more time on your site and take the actions you want them to take – download content, watch a video, fill in a form or purchase your product. Q8: Can you do SEO without content today?

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

A site that doesn’t get found is like owning a Ferrari when you don’t know how to drive– nice to look at, but useless! They spend more time on your site and take the actions you want them to take – download content, watch a video, fill in a form or purchase your product. Q8: Can you do SEO without content today?

Mobile 100

Mobile Google SEO Web 100

ReimaginePR

JUNE 13, 2016

In today’s article, I’ll show you how to incorporate an irresistible story into your launch so your product goes from zero to sixty, figuratively speaking, in no time. Bonus: Download our product launch checklist to make sure you’re set up to launch right. When Marketing is Not Your Forte. Click Here.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

Beyond PR

SEPTEMBER 2, 2016

And while holiday content opens up earned media and revenue opportunities, planning all of those PR and marketing campaigns can be overwhelming. AAOS seized the opportunity with their press release Back-to-school: How to keep kids’ spines healthy and happy. Target your content distribution.

Banking 62

Banking Retail B2B Writing 62

Sword and the Script

MAY 11, 2019

registrations, subscriptions and downloads) and these sessions lasted 33% longer. Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. Additional reading: PR Measurement: A Pulse Check on How Communicators Show Value.

Study 139

Study Media Relations Media Measurement 139

PR 20/20

JANUARY 15, 2019

Marketing Account Management Software. Forbes: Benefit-Driven Content. We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. In 2019, having a blog or creating premium content may no longer be enough, but we believe content marketing is still going strong.

Trends 57

Trends Marketing Software Video 57

ZudePR

JANUARY 21, 2016

” Came the reply: “I’m just downloading my emails. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. There is no better blogger writing about website strategy. There are so many gems in his writing. Brian from Backlinko tells you how to get them, ethically.

Digg 104

Digg SEO System Reddit 104

Polaris

DECEMBER 7, 2014

Write marketing content more quickly and more efficiently? The style of calendar you use will vary depending on the objective of your blog, the kind of content you create and the type of organization you work for. There are lots of free ones available for download. 3: Content Marketing Institute.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Solo PR Pro

SEPTEMBER 16, 2014

For example, one month we may be very focused on media relations, the next month we’re providing support for an event and the following month we might be working on a content marketing campaign.As Turns out, a crisis situation had unfolded and they wanted to talk about how to respond to the media inquiry.

Skype 77

Skype Transportation eBook Twitter 77